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Head of Marketing

natcap research

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Posted 3 weeks ago

Lead the Charge in Corporate Sustainability with Natcap as Our Head of Marketing

Overview

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No salary declared 😔

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Hybrid; London

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Expires at anytime

Organisation summary

At Natcap, we're spearheading the urgent transition towards a nature-positive future, combatting the alarming loss of the world's natural wonders. Our mission is to embed nature intelligence into the heart of business decision-making, guiding European corporate leaders to act responsibly towards the environment. Join us, and play a pivotal role in an innovative company dedicated to reversing nature's crisis and driving sustainability forward.

Role Summary

  • Devise and implement a comprehensive marketing strategy encompassing digital, content, partnerships, PR, and events.
  • Champion consistent branding and messaging across all platforms in line with our values.
  • Drive lead generation through targeted campaigns, optimizing conversions with A/B testing.
  • Lead the creation of technical content that highlights our expertise and software solutions, like our nature reporting white paper.
  • Cultivate a strong corporate presence on LinkedIn to boost followers and engagement.
  • Perform market analysis to stay ahead of competitors and understand client needs.
  • Build and mentor a marketing team aligned with Natcap's mission and values.
  • Establish and measure key performance indicators to track marketing success.

Role Requirements

  • A minimum of 6 years' B2B marketing experience with 2+ years in a leadership role.
  • Adept in a startup environment with a proactive, result-oriented mindset.
  • Proven expertise in digital marketing, including SEO/SEM, email marketing, and social media.
  • Strong analytical skills with experience in market research and data-driven decision-making.
  • Creativity in crafting innovative marketing strategies for sustainability-focused audiences.
  • Desirable: Experience with nature-related reporting frameworks and ability to work in London.
  • Desirable: Proficiency in a major European language to engage with diverse clients.

Why Join Natcap?

  • Shape a high-impact company at the forefront of environmental change.
  • Receive a competitive salary with equity options and industry-leading benefits.
  • Enjoy significant opportunities for personal and professional growth.
  • Contribute to developing leading solutions to the global nature crisis.
  • Engage in regular strategic retreats and have access to a generous learning budget.

The world is facing a nature crisis. We have lost 85% of the world’s wetlands, 35% of its forests and 65% of its living creatures. Action on nature is the next frontier for sustainability, as the world has to move beyond net zero to nature positive future. natcap is on a mission to accelerate the nature-positive transition by integrating nature intelligence into business decision-making. We support sustainability leaders at European corporates to prioritise, measure and act on nature impacts, dependencies, risks and opportunities.

We are seeking an experienced Head of Marketing to lead our marketing efforts . The ideal candidate will have a proven track record in B2B marketing, preferably with experience in nature specifically or related sustainability fields. You will be our first marketing hire responsible for developing and executing a comprehensive marketing strategy across relevant channels aligning with our mission and business objectives.

Key Responsibilities

Strategy Development: Create and implement a comprehensive marketing strategy that includes digital, content, partner marketing, PR, and event marketing to increase brand awareness and generate leads. 

Brand Management: Ensure consistent messaging and branding across all channels, aligning with our core value proposition. 

Lead Generation: Develop and execute campaigns aimed at driving inbound leads, optimizing conversion rates through A/B testing, and continuously improving campaign effectiveness.

Content Creation: Oversee the creation of engaging technical content that educates our target audience about the nature reporting space and showcases the value of our deep technical expertise and software solutions. See here for an example of our recent nature reporting white paper.

Social Media Management: Manage our corporate Linkedin presence to increase followers and engagement to ultimately build awareness and drive leads.

Market Analysis: Conduct market research to monitor what competitors and potential clients are doing and ensure we are positioned to succeed in the market.

Team Leadership: Manage marketing vendors and with time, build and mentor a high-performing and mission-drive marketing team, that lives by natcap’s values.

Performance Metrics: Set and report against ambitious KPIs for our marketing efforts focused on driving up unprompted awareness among our target customers, lead generation, lead conversion rates, and driving down customer acquisition cost.

Qualifications

At least 6 years of marketing experience in a B2B environment, with at least 2 years in a leadership role.

Ability to thrive in a startup environment, demonstrating a proactive and resourceful approach to achieve results.

Excellent communication and leadership skills, with the ability to inspire and motivate a team.

Expertise in digital marketing strategies, including SEO/SEM, email marketing, social media, and content marketing.

Strong analytical skills with experience in market research and data analysis to inform decision-making.

Creativity and innovation in developing marketing strategies that resonate with sustainability reporting teams.

Nice to have

Experience working on TNFD, CSRD, GRI or other nature related reporting frameworks

Ability to work in person in London for 2 days a week

Ability to speak major European language (e.g., French or German) to connect with our European clients

Why Join Natcap?

Opportunity to help build a high impact company

Competitive compensation and benefits package, including equity options

Industry leading parental & sick leave benefits

Chance to quickly grow personally and professionally

Chance to contribute to the world’s leading solution to the nature crisis

Regular away days at an offsite location to think about the big picture

Generous learning and development budget

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