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Lead UA Manager

Flo health

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Posted 3 weeks ago

Expired

Join the Trailblazing User Acquisition Team at Flo and Propel Our Remarkable Growth in Digital Health

Overview

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No salary declared 😔

icon Location

Warsaw, Masovian Voivodeship, Poland,

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Expires at anytime

Flo is at the forefront of the digital health revolution, offering innovative solutions to millions worldwide. As an industry leader in user growth, Flo has maintained an impressive track record since 2015, and now seeks a seasoned professional to lead its User Acquisition team.

Role Summary:

  • Lead and optimize User Acquisition initiatives across iOS, Android, and Web platforms.
  • Manage a substantial eight-figure budget to drive user and revenue growth.
  • Develop and implement growth strategies by conducting tests and experiments.
  • Oversee all user acquisition analytics and reporting.
  • Optimize ad performance across various networks.
  • Collaborate with cross-functional teams and manage external ad network relationships.
  • Produce creative assets in partnership with internal teams.
  • Build and guide the User Acquisition team.

Role Requirements:

  • At least 5 years in digital marketing/user acquisition.
  • Minimum of 3 years managing a performance marketing team.
  • Deep understanding of mobile marketing, analytics, and attribution.
  • Proficiency in analytics tools such as Looker, Tableau, and Excel.
  • Strong analytical and data analysis skills.
  • Familiarity with Google Play and App Store analytics.
  • Knowledge of privacy regulations like GDPR and CCPA.
  • Experience managing large marketing budgets across various channels.
  • Excellent communication and negotiation skills.
  • Health & Fitness industry experience is a plus.

This position is based in Poland and offers a B2B contract, excluding collaboration with business incubators. #LI-YY1 #LI-Hybrid

One of the key pillars to our growth is User Acquisition, and few UA teams can boast the history of success we’ve had since our founding. 

Every day, they run, control and optimize a wealth of high quality creative media to deliver our message and continue the successful growth in the user base we’ve enjoyed Year on Year since 2015.

Your Experience

Must have:


  • 5+ years in digital marketing/user acquisition;
  • 3+ years in managing a performance marketing team;
  • Expert understanding of the mobile user acquisition, marketing landscape, mobile analytics, and mobile attribution (including SKAN and Sandbox);
  • Expertise in analytics and visualization software, e.g. Looker, Tableau and Excel;
  • Strong analytical skills with the focus on data analysis and recommendations;
  • Expertise in Google Play and AppStore connect reports & analytics;
  • Understanding privacy landscape: GDPR, CCPA, DMA etc;
  • Experience successfully managing big marketing budgets across various digital and media channels;
  • Excellent communication skills, including the ability to promote and negotiate new ideas.

Nice to have:


  • Experience in the Health & Fitness domain.

What you'll be doing

You'll be responsible for:


  • Lead User Acquisition at Flo by managing and optimizing performance marketing across different platforms: iOS, Android, Web;
  • Manage an 8-figure user acquisition budget to achieve high user and revenue growth;
  • Develop new growth initiatives by following best practices and strategies in user acquisition;
  • Create test plans and experiment with various UA initiatives to identify the highest impact opportunities;
  • Oversee all reporting and analytics related to user acquisition and marketing;
  • Optimize and report performance across multiple ad networks;
  • Manage relationships with other teams: ASO, onboarding, creative studio, product teams, privacy & compliance;
  • Liaise with multiple ad network vendors and partner with other Flo teams to develop creative ads and other supplementary materials;
  • Develop and manage the User Acquisition team.

In Poland, we offer employment via a b2b contract. Please note that we can't work with business incubators.

#LI-YY1 #LI-Hybrid

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