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Retention Marketing Manager



Posted 3 weeks ago

Join ZOE as a Retention Marketing Manager and revolutionize the world of personalized nutrition


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No salary declared 😔

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UK/EU or compatible timezone (Remote)

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Expires at anytime

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Visa sponsor - UK

Organisation summary: ZOE is a dynamic team of diverse professionals united by a shared mission to transform global eating habits. Backed by leading investors, our personalized nutrition programme is scientifically driven and community-oriented. With over £70m in funding and a rapidly growing user base, ZOE represents an unparalleled opportunity to contribute to a healthier world.

  • Lead the Retention Marketing program including email and communications strategy, website experience, and member engagement.
  • Develop and execute welcome, nurture, retention, and winback programs.
  • Segment and understand the ZOE member audience to tailor their journey.
  • Collaborate with various teams to integrate all ZOE products into marketing campaigns.
  • Utilize NPS and Trustpilot to enhance product marketing and reach new audiences.
  • Conduct A/B testing for campaign optimization and website conversion improvements.
  • Proven retention marketing experience, particularly with email marketing.
  • Direct-to-consumer subscription service knowledge is ideal.
  • Experience with Braze and lifecycle/CRM programs, especially in high-growth startups.
  • Strong copywriting and data analysis skills.
  • Project management proficiency and excellent communication.
  • Interest in health, nutrition, and aiding personal transformations.

Application Process Details: Visit our career page to learn more about the opportunity and apply to be a part of our mission-driven team.

Hi, we’re ZOE

We’re a team of scientists, developers, marketers and more, changing the way the world eats. With our personalised nutrition programme, we’re on a mission to improve the health of millions, and with plans as vast as the plants on our plate, we need the best team. Or ZOEntists, as we like to call ourselves. 

We’re backed by leading venture capital firm Accomplice (backers of Angellist and Zoopla), world-renowned entrepreneurs, like Steven Bartlett (also a proud brand ambassador), and we’ve raised over £70m in funding as of July 2023. 

With Professor Tim Spector and Dr Sarah Berry leading our science, we have over 150,000 global members and, in our 2022 crowdfunding campaign, we welcomed 13,000 ‘Owners’.

Got a good (gut) feeling it could be you? Head to our career page to find out more.

About the role:

We’re looking for a data-driven, Retention Marketing Manager to help millions more people discover ZOE through and become lifelong members. Reporting to the Chief Marketing Officer, you will be responsible for the Retention Marketing program, which includes our email platform and communications strategy, our website experience which is our main lever to drive membership signups, and how we can leverage our service and nutritionist teams to help improve engagement of our existing members. The ideal person is an ambitious problem solver with some proven experience and passion for retention marketing.

What you’ll do…

Create welcome, nurture, retention and winback programs for ZOE members. Deeply understand our existing member audience segments, define new users and help shape their journey with ZOE. Identify and prioritise engagement opportunities based on sizing impact, confidence and effort. Own the strategy and execution of the onboarding nurture path (primarily email at the moment), from setting goals to developing the contact strategy and creative to measurement and optimisation. Create the newsletter strategy, partnering with the Product, Brand Marketing and Coaching teams. Find opportunities to feature all ZOE products (including new food products) in ZOE emails, newsletters and within the app experience. Deploy NPS and Trustpilot campaigns to develop the social proof we need to further market the product beyond members and reach new audiences. Run A/B tests and experiments to increase campaign performance. Partner with the Product team to develop tests and experiments to improve the website experience and increase conversion rates for membership sign ups from visitors.

This is for you if…

Love thinking about onboarding customers, drivers of engagement, and ways to convert interested prospects into paying members. Hands on experience in email marketing, community or referral programs a strong plus. You can zero in on high impact opportunities and make progress fast. Confidence in prioritisation and ability to quickly launch and iterate are key. You are passionate about understanding what drives user behaviour and how to influence it with marketing nudges. You’re a confident and creative writer, you enjoy figuring out new ways of communicating to existing and prospective users. You’re comfortable with numbers and making data-driven decisions. You run a tight ship and have a sharp eye for detail - user journeys across segments get complicated fast, and emails can’t be unsent, so you have it all organised and ensure to get every important element right. Team player - people love collaborating with you. Keen interest in nutrition and health, passionate about helping people transform their relationship with food.


Braze experience. Experience working with US based consumers and companies would be considered a bonus. Experience working with Email, Chat, App and SMS campaigns at scale. Experience working niche customer segments in a health or science capacity. DTC Subscription experience is ideal; some form of digital marketing a must. 1-3 years of experience with lifecycle/CRM programs, ideally with high-growth DTC startups. Strong understanding of email marketing best practices with email CRM experience. Strong copywriting skills and you’ll receive some training on this ongoing too! Analytical with strong understanding of A/B testing. Understanding of customer communication best practices and compliance. Highly organized with excellent project management skills. Excellent written and verbal communication skills. You’re a great collaborator: People love working with you.

What you can expect from us 

Aside from ensuring the industry-benchmark compensation package and providing you with all the hardware and software you need, we have worked hard for our list of benefits to be focused on things that matter to our team members most. 

Remote-first - work from home, pop into our London/Boston offices, or work within the EU; you have flexibility to choose your own place of work and work flexibly

Stock options -  we want everyone to be rewarded for contribution to our growth 

Paid time-off - on top of any national / bank holidays, you get 28 days off (25 plus 1 life-event and 2 company-wide reset days) 

Enhanced parental leave - adding on to the statutory offering, we know how important it is to be supportive at times that matter

Private healthcare and life assurance - flexible options to choose what fits 

Health and wellbeing - Employee Assistance Program, Cycle to Work, and more 

Pension - paying monthly and offering flexibility to top your pension up 

Allocated social, WFH and Growth (L&D) budgets 

Plenty of learning and social opportunities 

We continue to build a benefits package that invests in our team members’ long-term personal and professional growth and well-being, adding to this list as it evolves.

Equal opportunities

We believe that having a truly diverse team where everyone can be their authentic self is the key to our success and we are committed to improving the tech industry for the better. We are passionate about equal opportunities and encourage candidates from any underrepresented backgrounds to apply. We don't discriminate based on race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability or age. When applying, please let us know of any accessibility requirements you may have for your interviews and we will do our best to accommodate. 

While this position is advertised as full-time, we can be flexible on the specific arrangements and would be happy to discuss part-time, job-share or other flexible arrangements if required. 


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