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Brand Marketing Manager - Pass it on Project (Mat cover)

Flo health


Posted 2 weeks ago

Join as a Brand Marketing Manager and Shape the Future of Health Literacy with our Prosocial Initiative


icon Salary

£72000 - £80000

icon Location

London, England, United Kingdom,

icon Expires

Expires at anytime

Join a forward-thinking company on a mission to improve global health literacy through our Prosocial Initiative. As a Brand Marketing Manager on a fixed-term maternity cover contract, you'll play a pivotal role in building an iconic brand and supporting a cause that makes a real-world impact. This position offers a unique chance to lead a transformative health literacy program, the Pass it on project, reaching millions worldwide.

  • Organization summary - A dynamic, purpose-driven company focused on enhancing health literacy globally through innovative marketing strategies.
  • Role Summary
    • Lead the Pass it On Project, offering free subscriptions in 66+ countries.
    • Develop and execute the campaign strategy, goals, and marketing calendar.
    • Collaborate with cross-functional teams to promote campaign goals.
    • Establish a strong presence in India, creating campaigns with virality and word-of-mouth potential.
    • Partner with Comms and partnerships teams to amplify the campaign's reach.
    • Engage with influencers to build a network of ambassadors.
    • Set up frameworks for channel and campaign measurement, ensuring clear objectives and KPIs.
  • Role Requirements
    • 5+ years of marketing experience, preferably in health or femtech.
    • Proven track record of building brand campaigns for consumer apps.
    • Insight into the cultural zeitgeist and understanding of female health brands.
    • Experience with cross-functional collaboration and campaign integration.
    • Skilled in marketing planning, budgeting, and performance optimization.
    • Familiarity with the Indian market and social media management is a plus.
    • Independent, proactive, detail-oriented, with strong communication abilities.
    • A Bachelor's Degree in a relevant field.

Salary Range: £72,000 — £80,000

We are looking for an ambitious, purpose-driven, results-driven Brand Marketing Manager to join the Brand Marketing team as mat cover on a fixed term contract of up to 11 months. In addition to helping us build an iconic brand, you will help us support our Prosocial Initiative (Pass it on project), a global program that focuses on improving health literacy in communities most in need.

Your Experience

Must have:

  • 5+ years of marketing experience
  • Experience in building brand campaigns for consumer apps, from ideation to execution, also working with creative teams. 
  • Strong understanding of the cultural zeitgeist, female health and well-being brands, market dynamics and core consumer audience. Experience in health or femtech preferred. 
  • Experience working for consumer apps, understanding the importance of marketing to current and new audiences - and building marketing plans that are optimized for an app business 
  • Experience in working cross-functionally and can mobilise different teams to ensure campaigns are fully integrated and promoted across channels. 
  • Experience in marketing planning and budgeting, tracking campaign performance and optimising for success. 
Salary Range:
£72,000 £80,000

Nice to have:

  • Good understanding or experience working for the Indian market
  • Experience managing social media, brand partnerships and influencer campaigns. 
  • Being able to work independently with minimal guidance  
  • Go-getter attitude, self-motivated, optimist
  • Strong attention to detail and organised
  • Strong written and oral communication skills. 
  • Bachelor’s Degree in an academic or business specialty

What you'll be doing

You'll be responsible for:

  • Lead Flo’s Pass it On Project giving our subscription for free in 66+ countries with 14M gifts activated as of today and a significant impact on health literacy rates in countries like India and Indonesia. 
  • Own the campaign strategy, goals and KPIs, and the project’s marketing calendar and drive the development of campaign planning and execution. 
  • Work closely with cross-functional teams, including medical & science, product, and creative, to drive forward campaign goals, promoting value to the beneficiary and non-beneficiary countries. 
  • Use Pass It On Project as a vehicle to develop our presence in India with a local country manager. Develop strategies that create virality and WOM that help to drive awareness about the program in India.
  • Work closely with our Comms and partnership team to work out opportunities that help amplify our voice and efforts in these markets. 
  • Work closely with our Influencer team to build our influencer and ambassador network in these markets. 
  • Work closely with Consumer Insights and Analytics, to set up our channel and campaign measurement framework to ensure that campaigns and initiatives have clear objectives and KPIs. Launch local market surveys where needed to get a better understanding of general awareness around female health and period trackers. 

#LI-YY1 #LI-Hybrid 


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