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Senior Content Marketing Manager



Posted 1 week ago

Join Goodlord and revolutionize the renting experience with your innovative content marketing strategies


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No salary declared 😔

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London United Kingdom

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Expires at anytime

Goodlord is on a mission to transform the UK rental market by delivering the best renting experience possible. As a fast-growing company, Goodlord provides a dynamic platform used by approximately 3,000 letting agents, offering varied products and driven by a team of 350 dedicated Goodlordians. The company is at an exciting stage, perfect for creative professionals looking to make a significant impact in the industry.

  • Develop cutting-edge multi-channel content strategies for diverse audiences.
  • Collaborate with key teams to create and implement successful marketing campaigns.
  • Transform complex information into engaging content for decision-makers.
  • Proven experience in leading a successful, commercially focused content marketing team.
  • A track record of developing content strategies that meet commercial goals.
  • Creativity in producing content that engages different audiences and enhances brand reputation.
  • Excellent creative writing skills and attention to detail.

Goodlord offers a rewarding work environment with a focus on personal and professional growth, well-being, unlimited holiday, and family support. The team values diversity and inclusivity, ensuring that all voices are heard and respected. If you're motivated to contribute to Goodlord's mission and have the required skills, apply now to become part of an innovative and supportive team.

📍Location - hybrid, 2 days a week in the office, the other 3 wfh or office (at either our London or Sheffield office whichever is closer to you!)

❗This is a highly creative role with the freedom to develop and execute new content and campaign ideas, but it’s also a commercially focused role that’s directly tied to Goodlord’s growth and performance.

Our mission:

  • Two in five people in the UK rent their homes. Goodlord's mission? To provide them with the best renting experience in the world 🌎
  • We started Goodlord because we wanted to make renting simple and transparent for everyone involved: the agent, the landlord, and the tenant. We knew Generation Rent would lead to more tenants, with higher digital expectations and we were confident we could provide a solution 🏠
  • Like all scale-ups it’s been a bit of a rollercoaster journey, but we’re now stronger than ever, with around 3,000 letting agents using the platform, exciting and varied products and 350 Goodlordians supporting the mission! 💚

The Opportunity:

  • Develop and optimise multi channel content strategies for multiple audiences to grow Goodlord's reputation in the industry as a thought leader, while focusing on new contact drivers to grow our database.
  • Work closely with the Head of Demand Generation, Product Marketing and Growth Marketing teams to develop and execute successful content strategies and marketing campaigns, optimised for different stages of the funnel.
  • Be able to digest complex information (i.e legislation changes, industry news, surveys) and distill this into digestible content that drives engagement from commercial decision makers.

What we need from you:

  • You have experience leading a high performing, commercially focused content marketing function, with at least 1 direct report
  • Experience developing a content marketing strategy with successful examples of hitting commercial targets (we’d love to see your KPIs/targets in your CV & cover letter!)
  • A passion for creating compelling content that resonates with new and existing audiences to meet business objectives and expand our brand reputation in the industry and beyond. 
  • Exceptional creative writing skills, with strong attention to detail and an ability to leverage company messaging, product information, and subject matter experts to develop on-brand messaging across multiple platforms.

What's in it for you:

  • 🚀 Grow with Goodlord: your development is important to us. Have a goal in mind? Share it with us and you can use your £1000 annual development fund to support it. We guarantee you’ll learn loads and develop both personally and professionally at Goodlord too!
  • 💕 Your well-being matters: bi-weekly coaching with Sanctus to provide Goodlordians with a safe place to talk and support your mental health
  • 🌴 Unlimited holiday and flexible time off (subject to passing probation & fair usage policies): we encourage Goodlordians to make use of their unlimited time off to enjoy the world, recharge, and reboot. We also offer time off for volunteering and training, so you can give back to the community and pursue your passions
  • 🤗 Supporting your family: we offer Goodlordians of all genders a generous 3 months of fully-paid time off to look after their new arrivals

What’s next?

If you’re ready to help us provide the best renting experience in the world, then click apply (2-3 minutes)!

A full job spec is available on request


Goodlord wants applicants from all backgrounds and walks of life, we are an equal opportunity employer committed to creating an inclusive environment. In fact one of our core values is Bring our whole selves to work which is really important to us. If there is anything you need to participate fully in the interview process we'd like to hear about that too, please just include it in your application. Come and join us!

** Please note, as we are regulated by the Financial Conduct Authority, all Goodlordians are required to pass a thorough referencing check via Experian before joining the team. We will only ask for references at the point of making an offer **

Regrettably we are not able to provide sponsorship for this role

No agencies please - we have tried and trusted partners we would turn to should we require support


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