Paid Social Performance Manager

About Marshmallow We exist to make migration easy. A systemic problem of this magnitude requires a team of curious thinkers who relentlessly pursue solutions. Those who constantly challenge the why, dismantle assumptions, and always take action to build a better way. A Marshmallow career is built on a cycle of continuous growth, with learning at its core. You will be challenged to raise the bar on your capabilities and supported with the right tools and guidance to do so. This ensures you can deliver impactful work and drive change. If life at Marshmallow sounds like it could be for you, explore our Culture Handbook to find out more. Move our mission, and your career, forward.

The role You will own Paid Social channel performance from strategy to execution, allocate budgets across full funnel campaigns to drive efficiency, and develop integrated full-funnel campaign strategies across awareness, prospecting, and retargeting. You will actively collaborate with data and product peers to enhance the performance of your channels and the customers' experience. You will also collaborate with creative teams to brief creatives based on performance and audience insights, run lift tests and experiments to measure incrementality of Paid Social campaigns, and identify cross-channel opportunities and share insights on audience and creative.

Job requirements You're a hands-on Performance channel expert with significant Paid Social experience, who has managed complex accounts in-house, without reliance on agency partnerships. You have proven experience managing Meta (Facebook and Instagram) performance channels in-house, owning budgets, strategies, and results. Experience in regulated industries, in particular Financial Services is an advantage, as is a proven ability to navigate complex compliance requirements.

Benefits Hybrid working, competitive bonus scheme, flexible benefits budget, sabbatical leave, work from anywhere options, mental wellbeing support, learning and development opportunities, private health care, medical cash plan, tech scheme, and more. You will also enjoy 25 days holiday plus bank holidays, a pension, cycle to work scheme, and monthly team and company-wide socials.

Applications details We break it up into 4 stages: Initial call with a member of our Talent Acquisition team, a past-experience interview, a skill-based/technical interview, and a culture interview to check that your work style fits our processes and values. Background checks are required to meet our regulatory obligations as an FCA-authorised financial services company.