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Join the Vivobarefoot movement as a Freelance Copywriter and turn your passion for the great outdoors into impactful storytelling
Overview
Salary
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Location
Expires
Expires at anytime
Vivobarefoot is not just a footwear brand; it's a catalyst for a regenerative lifestyle that cherishes the planet and human wellbeing. As a collective of dreamers and activists, we're on a mission to revolutionize our relationship with the natural world. Our dynamic team culture celebrates the outdoors, fostering a supportive environment where like-minded individuals can thrive and make a meaningful impact.
- Work alongside the Senior Copywriter and the freelance creative team 2-4 days per week, depending on the workload.
- Create compelling, original copy for email, web, editorial blogs, social media, press releases, seasonal materials, and more.
- Contribute to various projects with the flexibility to handle diverse briefs and channels.
- Minimum of 3 years of cross-channel copywriting experience.
- Exceptional skills in both short, engaging copy and long-form educational content.
- A passion for natural health, an understanding of barefoot concepts, and a keen eye for detail.
- Excellent communication, adaptability, and a team-oriented mindset.
- A penchant for creativity and a good sense of humor.
We are committed to diversity and inclusion and encourage applications from all backgrounds. Ready to join us on this barefoot journey? We can't wait to hear from you!
We have a core belief that our toxic, sedentary lifestyles are making humans, and the planet, sick. So we’re on a mission to change it.
We’re a bunch of outsiders, dreamers, entrepreneurs, rebels and activists who fight for full regeneration of our people and planet. We move furiously fast in an ever-changing ecosystem, and we also fail fast, learn, get back up and try again. To thrive in this slightly crazy atmosphere, we’re also a bunch of mates, doing cool things and supporting each other along the way.
Celebrating the outdoors isn’t just something we talk about - when the seasons change we’re out there to mark it. Exploring, sharing, workshopping, camping and enjoying local produce is all part of it. Ideally you already love the natural world, or you are eager to get out there, learn and get involved. You’ll be supported and encouraged all the way.
We are a footwear company, a health and wellbeing company, and an evolving bunch of activists. And we’re searching for brilliant humans with exceptional skills and talent to help us make this dream into a reality.
Does the shoe fit? Read on…
Do you find yourself rewriting Tube advertising copy while you're commuting?
Do you think typo-spotting should be an Olympic sport?
Are you inspired by natural living, physical and mental fitness, and the great outdoors?
Did seeing that Oxford comma in the previous bullet make your heart skip a beat? (Same.)
If any of these questions caught your attention, you might want to join our team of freelance copywriters at Vivobarefoot.
ROLE OVERVIEW
You’ll work alongside our in-house Senior Copywriter and form part of the wider freelance creative team 2 to 4 days a week, workload depending. You’ll be responsible for generating original and on-brand copy and narratives that grab the attention of our target audience, driving our purpose and business through impactful copy and storytelling across*:
Web copy, including PDP and PLP product copy, homepage, landing pages for BAU content, and product campaigns
Editorial blog posts covering topics from barefoot education, products and campaign overviews to a detailed piece on biomechanics.
Paid and organic social copy
Support on press releases inc. collaborations, events and new collections
Seasonal POS, packaging, leaflets, product catalogues
You won’t necessarily be asked to work across all of the above, but the ability to do so is required, as briefs will vary.
DESIRED EXPERIENCE, SKILLS AND QUALITIES
Min 3 years of cross-channel experience
Ability to write short copy that is punchy and playful as well as long-form copy that is educational and engaging
Strong eye for detail
A good understanding of natural health and lifestyle brands and an interest in familiarising yourself with the concept of barefoot
Highly creative with the ability to take projects from the initial concept stages through to completion
Works well in a team with excellent communication and interpersonal skills
Ability to adapt quickly to changing priorities
Highly self-motivated and well-organised
Able to see other people's points of view and to take and implement feedback
Understand the different language styles that appeal to various target markets UK/USA particularly
Conduct research, seeking out information from various sources including online and research partners to support writing.
A sense of humour and desire to have fun is a bonus!
Vivobarefoot believes that diversity is the essence of its ecosystem. We encourage diversity of thought and believe that it enables creativity and innovation to flourish. Our mission is to create a fair and equitable workplace where people thrive and are empowered to become their true selves at work. We believe that feedback and fostering collaboration will allow employees to blaze new trails and enjoy every aspect of the Vivobarefoot community.
Every opportunity for recruiting a new member of the Vivobarefoot family should be an opportunity for us to introduce fresh perspectives, talent and skills into our community. Therefore, our commitment is to recruit regardless of race, colour, nationality, religion, sexual orientation, mental health illness, disability, marital or parental status, national or social origin, gender identity, age or any other characteristics protected by law. We look forward to walking this barefoot journey with you!
