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Shape the future of an iconic venue as the Marketing & Communications Manager during an exciting expansion phase
Overview
Salary
£50000 - £60000
Location
London/ Remote
Expires
Expires at anytime
Join our vibrant team at a prestigious venue known for its dynamic atmosphere and commitment to providing exceptional recreational experiences. As we embark on an ambitious multi-site expansion, we are seeking a Marketing & Communications Manager to spearhead our marketing initiatives and foster internal and external engagement. This is an unparalleled opportunity to be at the forefront of our evolution, crafting strategies that amplify our brand and captivate our audiences.
- Organization Summary - Lead the marketing charge for a reputable venue with a focus on growth and providing stellar recreational experiences. Be part of a forward-thinking team dedicated to innovation and community engagement.
- Role Summary - Develop marketing plans across various channels, boost brand engagement, and oversee event management. Collaborate with teams to support business objectives and improve internal communications.
- Role Requirements - Strategic marketing expertise, digital marketing prowess (SEO, SEM, social media), leadership and team management skills, financial acumen, and exceptional communication abilities. Desirable: industry-specific experience and advanced digital marketing knowledge.
- Application Process Details - Apply through our recruitment portal with a CV and a cover letter detailing your interest and suitability for the role. Applications must include a cover letter.
THE ROLE
We’re looking for an enthusiastic and experienced individual to join us as a Marketing & Communications Manager to enhance our marketing efforts, engagement strategies both internally and externally, and oversee the production of iconic events at an iconic venue. With exciting plans for multi-site expansion, this is a great opportunity to be part of our growth journey.
The Marketing & Communications Manager will create and execute marketing strategies to boost brand visibility, customer retention, and audience acquisition. You will lead a team, manage multi-channel marketing efforts, lead events for both customers and staff, and work with various departments to support business goals and improve internal communications.
KEY RESPONSIBILITIES
Marketing Strategy: Develop and execute comprehensive marketing plans and strategies to support online and offline channels, enhancing brand visibility and driving customer engagement.
Collaboration: Work closely with office team members to align marketing efforts with business needs.
Digital Marketing: Utilise digital marketing tools, implement SEO and SEM strategies, and manage social media content to drive engagement and conversions.
Leadership: Lead and develop the marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
Financial Management: Prepare and manage the marketing budget, report on financial performance, and make data-driven adjustments.
Customer Focus: Working closely with the Operations manager and FOH teams to gather and analyse customer feedback, to refine marketing strategies and enhance the overall customer experience.
Internal Communications: Develop and implement an internal communications strategy in collaboration with the HR team to support and enhance company culture.
Reporting & Metrics: Analyse data and produce regular reporting on metrics, KPIs, and overall findings to evaluate effectiveness on campaigns/strategies.
Expansion Support: Contribute to marketing strategies that support the company’s multi-site expansion plans, ensuring consistent brand messaging and integration across new locations.
WHAT WE ARE LOOKING FOR
Essential Skills and Experience:
- Strategic thinker with experience in executing marketing plans and events.
- Proficiency in digital marketing tools, SEO, SEM, and social media.
- Leadership skills and team management experience.
- Excellent communication and interpersonal skills.
- ROI and financial reporting experience.
Desirable Skills and Experience:
- Experience in the leisure/recreational facilities industry or climbing sector.
- Experience designing and writing marketing strategies
- Advanced digital marketing techniques.
- Knowledge of PR, brand management, and internal communications best practices.
WHY JOIN US
- Lead and inspire a dynamic marketing team, working with a growing organisation
- Annual staff climbing trips and socials
- Opportunities for professional growth and development.
- 28 days paid annual leave, pro-rata to your hours of working.
- Discounts at our onsite Cafe and Shop
- Free Climbing in the centre and other centres part of the London reciprocal climbing scheme.
- Enhanced Company Sick Pay (after 6 months employment).
- Pension scheme via People's Pension
The Castle values inclusivity and encourages you to bring your whole self to work. We understand the importance of work-life balance, and will do all that we can to support a healthy one. As a growing business, we're here to encourage you to develop and pursue your professional and personal aspirations. It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities. Please let us know if you need accommodations during the application process.
HOW TO APPLY
Please submit a CV and Cover Letter via our recruitment portal. Your cover letter should outline why you are interested in this role, and how you believe your skills and experience make you a good fit. All applications must include a cover letter.
Deadline midnight July 21st
First Interviews will take place between 23-26th July.
