Digital Marketing Executive, HQ

An exciting opportunity has arisen to join the multi-award-winning marketing team at HQ. Specialising in commercial fiction, non-fiction and digital publishing, HQ is a young, ambitious and award-winning imprint of HarperCollins Publishers. At HQ we launch debuts and develop new talent, build brand authors and publish Sunday Times bestselling authors, with our stellar list including Louise Candlish, Linwood Barclay, Erica James, Sarah Morgan, Adele Parks, Caroline Hirons, Katy Brent, Kia Abdullah, Imad Al Arnab and more.  

Introduction to the role

As Digital Marketing Executive, you will be responsible for planning and implementing your own campaigns, across our HQ Digital list, as well as providing support to other team members on some of our biggest brand author campaigns. You’ll work closely with team to implement activity for HQ social channels, including content creation and implementation, and you will manage some key external relationships and represent the team both externally and within the wider business. We welcome applications from all communities and particularly encourage applications from communities underrepresented in publishing.

 The Role:

Campaign Management 

• Deliver innovative, creative and targeted marketing activity for titles on the HQ Digital list, to include briefing and creating marketing assets, planning organic social media activity, and running and reviewing paid-for social media advertising 

• Support members of the marketing team across HQ brand campaigns, working as a team across larger campaigns to deliver creative effective marketing campaigns for brand authors, exciting debuts and launch titles.  

• Adhere to the critical path in delivering marketing requirements in timely way through the publishing process 

•   Create or brief appropriate marketing materials, and ensure that they are produced on time & in accordance with business needs 

• Measure and evaluate campaigns, sharing learnings and optimising for future activity 

• Actively seek new trends and platforms and be informed about new digital marketing insights and opportunities 

•   Contribute to the development and implementation of social media accounts, campaigns and communities

• Proactively contribute to team brainstorms and creative planning 

• Undertake campaign admin support as required, such as setting up competitions, uploading amazon A+ images, creating landing pages and sending out competition prizes as required 

Digital and Social Strategy 

• Support the marketing team with planning and scheduling social media content, across all platforms, including TikTok, in accordance with the divisional content calendar  

• Support with planning, writing, and scheduling newsletters  

• Create content for author newsletters as required 

• Work with authors to provide social media advice and support as required 

•   Use data to inform decisions, monitor ROI, share learnings and deliver results

Experience and skills required:

• Experience in a trade publisher marketing, campaigns or communications department, especially with experience of working on digital / ebook / audiobook campaigns

• Good understanding of social media platforms across paid and organic activity, including emerging platforms such as TikTok

• Experience of planning, developing and implementing digital marketing campaigns

• Experience in social media content creation

• Copywriting proficiency across all areas of the marketing mix

• An excellent communicator able to build relationships quickly and effectively with internal and external stakeholders

• Someone who enjoys reading widely across commercial fiction, with a keen eye on emerging trends across commercial genres

• Someone with an active interest in digital marketing trends from across the book industry as well as the wider entertainment and media sector

• Exceptional organisation and prioritisation skills 

•   Creativity essential!

• Proficiency using social media platforms including Facebook, Instagram and TikTok, across paid and organic activity

• Experience using platforms such as Wordpress, Canva, Photoshop and InDesign

• Knowledge of scheduling tools and content management systems desirable

• Excellent attention to detail 

• Excellent verbal and written skills

• Thrives in a fast-paced environment 

• Understanding of the commercial book market and book buyer

Your first six months:

During your first six months in the role you will have:

• Planned and executed digital marketing campaigns, within budget and to deadline

• Created and briefed design across a wide range of media

• Delivered on all elements of marketing campaigns including advertising, partnerships, sell-in materials, proofs, copywriting and social media marketing  

• Further developed an understanding of Metadata and digital publishing skills   

• Created and optimised social media advertising campaigns across a number of digital platforms

• Created organic content across social media platforms, including Facebook, Instagram and TikTok

• Used data to inform decisions, monitor ROI, share learnings and deliver results

• Measured and evaluated campaigns, sharing learnings and optimising for future activity  

• Driven audience development for key authors, brands and titles

• Built strong relationships with colleagues, authors, agents and other external stakeholders

• Built strong blogger and influencer relationships to help maximise all communications opportunities

• Identified and developed new and existing third party partnerships to amplify campaign activity

Benefits

•  Hybrid working model (3 days in the office)

• 28 days holiday plus bank holidays

• Private healthcare cover and life assurance

• Summer Hours 

• Free access to HeadSpace, employee assistance programme (24 hour helpline), mental health first aiders, and a wellbeing portal

• Relocation Rent Support Loan 

• Employee networks: HC All In (open forum), Elevate (for ethnic minority colleagues), HarperParents, Menopause at Work, Pride at HC, Social Mobility Network and Neurodiversity at Work

• Unlimited training on our Learning and Development portal

• Virtual GP and eyecare vouchers

• Gym membership discount

• Onsite physiotherapy (London only)

• Charitable donation matching and 2 volunteering days

• We're a certified Carbon Neutral company

• Free e-books and audiobooks, newspaper subscriptions and discounts on books

• Subsidised canteen and retail discounts

• Onsite prayer room 

If you wish to discuss anything regarding this position and/or your application to this role, please reach out directly to [email removed - click apply for more details] with subject heading ‘Vacancy Query’ plus the job title and we will aim to get back to you within 5 working days.

Please note, if you are interested in the role you would need to submit your application via Applied. We do not accept email applications.