SEO Copywriter

Explore is an adventure travel expert focused on sustainable, small group holidays which create stories to tell for a lifetime. From classic group tours and family adventures, to walking, wildlife and cycling trips. With around 100 countries to choose from, our customers explore the world with us. Join us on our journey, creating extraordinary travel experiences for all. Sustainability has always been at the heart of what we do, as has the ethos of continual improvement. A trusted brand B Corp certified and a Feefo Platinum Service Award holder, we pride ourselves on doing the right thing, by our people, our customers, and the planet. In a complicated world that's full of potential, we strive to be better than yesterday. We put people at the heart of everything we do and are proud of the extensive benefits we offer. This role is based in Farnborough, Hampshire with 2 days per week in the office. Our office is within walking distance of the train station and has free parking. This is a full-time position, however work life balance is important to us and so we are open to discussion on flexible working patterns (minimum 4 days per week). About the role: You will bring our incredible worldwide adventures to life by producing high-quality written content across global websites (including landing pages and campaign pages) and blog posts and emails. The content will be descriptive and inspirational while also providing essential, practical information which follows and contributes to global content strategies. You'll work closely with the Content Manager and wider marketing team, as well as external agencies, to create engaging, informative and educational content tailored to our target audience, while ensuring accuracy, clarity and consistency. A key responsibility will be to conduct keyword research and use SEO best practices to optimise all content for search engines and AI algorithms. Am I the right person? We are looking for your application to demonstrate: Experience of working in a marketing role. Demonstrable copywriting skills. Understanding of and experience using AI content generation tools. Experience using content management systems. Strong attention to detail, with passion to ensure accuracy and efficiency. Strong planning and organisational skills with great time management. Good knowledge of Microsoft Office, and comfortable with standard office technologies. Committed to putting the customer at the centre of your work. Proven ability to work to deadlines. We aim to be better than yesterday and our values will be close to your heart. Diversity is to be celebrated. Life would be dreary, and change would be slow, if we all thought the same way. We challenge our ideas, each other, and our business partners - always with respect and kindness.