Volunteer Senior Campaigns & Marketing Lead

What will you be doing?

This role provides a unique opportunity to lead a team of passionate volunteers, shape strategic marketing initiatives, and significantly contribute to a cause dedicated to alleviating loneliness among young people.   Key Responsibilities  

Leadership and Team Management: Lead and mentor a team of marketing volunteers, ensuring they are motivated, supported, and aligned with the organisation's goals. Provide direction, set expectations, and foster a collaborative environment.

Strategic Planning: Devise and implement a comprehensive awareness strategy that aligns with the organisation’s mission and long-term objectives. Identify key opportunities, set measurable goals, and adjust plans as necessary to drive engagement and impact.

Content Direction: Oversee the creation of impactful and mission-driven campaign content across various platforms, ensuring that all content reflects the organisation’s voice, resonates with the target audience, and drives engagement.

Campaign Development: Lead the development and execution of campaigns, ensuring they are well-coordinated, impactful, and align with the broader organisation's objectives.

Cross-Channel Integration: Collaborate with other teams to ensure consistent messaging and branding across all marketing channels, including social media, email, and events.

Analytics and Insights: Regularly review and analyse marketing metrics to assess performance, make data-driven decisions, and optimise strategies for better outcomes.

What are we looking for?

Qualities/Attributes

Leadership: A strong commitment to the mission of reducing loneliness among young adults, with the ability to inspire and lead a team toward shared goals. Strategic Thinking: Proven experience in devising and implementing successful marketing strategies, with the ability to adapt to changing circumstances and priorities. Collaboration: Excellent interpersonal skills, with the ability to work collaboratively with diverse teams and stakeholders. Analytical Mindset: Proficient in analysing marketing data and using insights to refine strategies and drive continuous improvement. Organisational Skills: Highly organised, with the ability to manage multiple projects, prioritise effectively, and meet deadlines.

What difference will you make?

As the Senior Campaigns & Marketing lead at The Great Friendship Project, you will play a critical role in shaping the organisation's future. Your leadership will not only enhance our marketing efforts but also contribute significantly to our mission of creating a lasting positive impact on the lives of young individuals struggling with loneliness.