Head of Brand (9 Month Maternity Cover)

Pip & Nut is a rapidly growing award winning food brand with big ambitions; in just nine years we’ve scaled to over 20,000 points of distribution with listings in high end stores like Wholefoods & Selfridges as well as Tesco’s, Sainsbury’s, Waitrose, Coop, ASDA & Morrisons and are the fastest growing nut butter brand in the UK & a challenger brand in snacking. With this exciting growth we make sure it’s not to the detriment of people or planet and profit and as a result we’re proud to say we’re a certified B-corporation since 2019.

What you'll be doing:

You'll be a senior leader in the Marketing team, working towards our goal of making Pip & Nut the Nation’s favourite nut brand. You’ll report into the Marketing Director and directly manage a brand manager, social media executive and external team of freelancers and agencies.

The Head of Brand will lead campaign and project development for everything from partnerships to events and social media content, bringing together all functions of the business to deliver integrated UK campaigns that ladder up to the company OGSMs.

In a nutshell, you are responsible for:

• UK Brand & Product Campaigns

o This role will oversee all key UK marketing initiatives with responsibility for the brand tone of voice and all external facing touchpoints.

o Manage the UK marketing calendar, coordinating teams and channels eg DTC and Sales to ensure that we are seamlessly working together.

o Lead brand initiatives and activations to consistently and saliently communicate brand key messages from conception through to delivery.

o Delivery of key product and packaging projects.

• Shopper Marketing (Grocery)

o Be the strategic lead for our shopper marketing ensuring that our trade marketing strategy and commercial objectives are aligned and lead the implementation in the Grocery channel working with agency partners.

o Flex long and short term planning. Ensure we have annual plans prepared by end of November whilst showing agility and ingenuity to make changes where needed as learnings are received and dynamics change.

o Deliver best in class creative for our shopper marketing utilising either our in-house designer or wider agency partners to ensure the brand is brought to life in imaginative and creative ways at every touchpoint.

o Lead the sales and marketing team meetings to ensure all priorities and plans are aligned.

o Be responsible for translating commercial objectives into immersive brand days and execute these effectively utilising partners and the wider team.

• PR & Partnerships

o Own the UK PR Consumer plan across print and digital media.

o Serve as the primary point of contact for agency or freelancers managing the workflow and goals and supporting them for success.

o Serve as the primary point of contact for large scale partnerships and make decisions on smaller scale partnerships with recommend from BM.

• Brand Activations

o In charge of sampling event strategy and roll out.

o Work with Brand Manager to ensure we have the right internal team of BA’s and agencies to deliver on time and on spec.

• Content and Community

o In charge of engaging with our most loyal and valuable customers and consumers - including Secret Squirrels, influencers and sales buyer VIPs.

o Oversee organic and paid content and social strategy - ensuring we are producing engaging content that performs.

• Internal Comms and Reporting

o Effective communication of brand plans to sales team and other relevant internal groups.

o Provide tools and materials for the sales team to work effectively.

o Overall responsibility for ensuring the budget is updated and on track.

o Report on brand KPIs and engagement metrics

Specific knowledge, qualifications, skills & experience required:

• Minimum 6 years marketing experience

• Experience in managing integrated marketing campaigns

• Demonstrable experience in delivering ROI on marketing investment

• Excellent written & verbal communication skills

• Excellent head for numbers

• Strong attention to detail

• Excellent organisational skills

• Highly Motivated

• A team player with confidence and enthusiasm

• An interest in food and drink

Purpose:

Help people love food, that loves them & the planet

Pip & Nut Company Values:

● Bring the fun – We bring fun, laughter and positive energy to everything we do

● Be Open – We believe in realness, from our people and ingredients, to the way we

run our business

● Keep it real – We take care to listen and find ways to be accessible to everyone

● Never Settle – We’re ambitious, a little bit obsessed and will never compromise on quality

How to Apply:

Please apply with your CV and Cover Letter with Head of Brand in the subject title no later than 9 September at 5pm.

We will then be in touch to let you know if you are to be invited for an interview.

Remuneration

Competitive Salary - DOE

What’s in it for you?

1. Competitive remuneration package

2. Generous Pension Contribution, and the ability to invest in a sustainable fund if

you so wish.

3. Individual L&D budget to support individual personal development plan.

4. Extensive physical and mental health cover through private health care (Vitality), dental insurance, critical illness and life insurance.

5. 29 days holiday, which includes 4 Squirrel Holidays e.g a day off on your birthday, half days on Friday in August, half day on Christmas Eve, and half day on New Year’s Eve (25 days base holiday + 4 Squirrel Holidays).

6. 3 volunteering days a year, which can be spent with a charity of your choice.

7. Flexi-working and working from home allowing you the flexibility to fit in personal commitments around your work. We also have a 4 week ‘work from anywhere in the world’ policy.

8. Working Hours are 9am – 5.30pm (Mon-Thu) and an early finish on Fridays at 4pm.

9. Free breakfast, a no desk lunch policy and of course unlimited nut butter.

10. Finally, our office (aka The Nest) is based in the iconic Tea Building in Shoreditch, London, a great location for food at lunch and a drink or two after work.

Pip & Nut values a diverse workforce, gender, people of colour, people with disabilities and members of the LGBTQ community are strongly encouraged to apply. If there is anything we can do to accommodate you to participate fully In the recruitment or interview process please let us know by email to [email removed - click apply for more details].