eCommerce Marketing Executive

NMN Bio is looking for a tech savvy eCommerce Marketing Executive, with sound knowledge of digital marketing and understanding of branding. Prior experience or personal interest in the health & wellness space are a plus.

Key duties and responsibilities

• Be accountable for online activity in relation to traffic acquisition, sales, conversion,a/b testing and reporting
• Propose and implement ecommerce strategy in order to improve website performance and topline revenue in line with monthly KPIs. Directly responsible for CRO implementation, including UX/UI changes, landing pages split testing etc. 
• Customer cohort analysis and enhancement of customer’s subscription journey. 
• Responsible for CR, customer journey, CAC/LTV, CAC/AOV optimisation and reporting on above metrics, as well as NCPA, NC-ROAS on a weekly basis, along with being responsible for course correct suggestions and implementation.
• Work with marketing or manage digital marketers in order to improve CAC.
• Modelling and predicting front-loaded CAC payback on new and upcoming customer cohorts, depending on the projected marketing spend.
• Responsible for cohort breakdown and LTV drivers’ analysis and optimisation.
• Stay up to date with the market in order to discover new trends and technologies in order to improve website performance.
• Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates, email marketing and social media.
• Develop and optimise content calendar, quarterly promotions and landing pages development to increase topline revenue.

About you

• A self-starter who enjoys creating and following Standard Operating Procedures (SOPs) to achieve Key Performance Indicators (KPIs).
• Minimum 2-3 years experience in a similar role.
• Bachelors’ degree in Digital Marketing or related field (optional).
• Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display and affiliate channels.
• Confidence developing and overseeing eCommerce-focused digital marketing strategies across all lifecycle marketing channels for topline revenue growth.
• Strong understanding of UX/UI, web design and customer journey.
• You have a thorough understanding of branding and digital marketing channels.
• Strong understanding of lifecycle marketing and understanding of brand ecosystem creation, maintenance and expansion principles.
• Strong understanding of unit economics (customer cohort profitability, breakeven points etc).
• Meticulous attention to detail. You have zero tolerance for typos, and can spot any grammar, syntax or formatting inconsistencies in any text.
• You have an eye for colour contrast, aesthetic details, and can manage subcontractors/agencies by providing guidelines on visual inputs.
• Confidence in traffic analysis, reporting tools and optimisation.
• Knowledge of website speed optimisation, A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools.

Qualities we're looking for:

Analytical and problem-solving mindset, with the ability to make data-driven decisions.

Adaptable and flexible, thriving in a dynamic start-up eCommerce landscape.

Results-oriented, with a focus on achieving and exceeding targets.

Excellent interpersonal and communication skills to collaborate effectively with stakeholders.

Self-motivated and organised, with the ability to prioritise tasks.

Ability to operate according to SOPs and focused on daily outcomes.

Benefits

Free anti-ageing supplements for life, shipped to you monthly, as long as you work for the company.

10% discretionary bonus at the end of the year, based on performance.

Remote work with flexible working schedule (ability to communicate with key stakeholders at least 50% of the time based on UK GMT hours 9am-5pm)

Other perks like paid-for skill enhancement seminars and mentoring for career and personal development.

Personal, nutritional consultation with our founder, Dr Elena Seranova!

This is a mid-level management position (not a C-level position), with a lot of opportunities for growth within the organisation for the right person.