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Join Rapha as a Seoul Clubhouse Community Lead and fuel your passion for cycling while crafting unforgettable experiences
Overview
Salary
No salary declared 😔
Location
Seoul, KR
Expires
Expires at anytime
Organisation summary: Rapha stands out in the cycling world for its dedication to creating meaningful and authentic relationships through the shared love of cycling. With its progressive Clubhouses, the Rapha Cycling Club, and global events like Rapha Prestiges and Rapha Nocturnes, Rapha is not just a brand but a community-centric lifestyle. As Rapha expands, it aims to deepen customer engagement and ensure regional relevance, making this an exciting time to get involved.
- Lead local activations and events at the Seoul Clubhouse.
- Strengthen and expand the cycling community, including RCC members and prospects.
- Manage the Rapha Cycling Club bike hires, communications, and ride leader teams.
- Utilize PowerBi for metro analysis and designing superior riding experiences.
- Oversee Clubhouse social media, inspiring engagement and product interest.
- Collaborate with partners for branded rides and events coordination.
- Ensure availability of diverse cycling routes and coordinate local events.
- Support retail operations within the Clubhouse, delivering exceptional customer service.
- Adaptability to a flexible schedule, including weekends and evenings.
- Exceptional organizational skills and a collaborative spirit for event execution.
- A deep appreciation for cycling and proactive, dynamic interpersonal skills.
- Resourcefulness with the ability to identify when to seek assistance.
- Ambassadorial presence to embody Rapha's values in every interaction.
- Photography skills and experience in leading rides are advantageous.
Clubhouse Community Lead
Rapha is a brand built upon rich and thoughtful experiences. Our approach to building relationships through riding allows Rapha to interact with our customers in a way that is both meaningful and authentic. Our passion and respect for the sport comes through most clearly when we are creating interactions that matter.
We are unique in our ambitions to get more people on their bike to ‘Ride With Us’; we have been progressive in our approach to this through Clubhouses, the Rapha Cycling Club, our global events series such as Rapha Prestiges, Rapha Nocturnes and numerous Rapha challenges.
As the business grows, we have the ambition to continue building ever-closer, meaningful relationships with our customers, but also build more autonomy in the regions to make sure we are as locally relevant as possible.
The Seoul Clubhouse Community Lead, based in the Seoul Clubhouse, will support management in executing local activations and events, liaising with Regional and Global Marketing, RCC and Retail
THE ROLE
COMMUNITY
The Community is everything: This role is designed to grow and engage with the community and be the 'go to' person for any RCC members (or potential RCC members).
Rapha Cycling Club:
- RCC Bike Hires - Maintenance and processes.
- Monthly Chapter comms.
- RCC App - Chapter and Relevant metros updated and consistent calendar with rides and events.
- Ride Leaders - Manage the RL team and assign the rides.
- PowerBi Metro Analysis.
- Design the best RCC riding experiences and social events on the Clubhouse.
- Be the RCC ultimate ambassador.
Clubhouse and Metro rides and events:
- Ride Sign ups - Monthly update.
- Whatsapp group - Weekly comms twice per week about Clubhouse events and rides.
- Partner with Wholesaler accounts to organise brand rides & events.
- Coordinate local benefits and Cafe partners.
- Make sure there are always routes available for the customers (ideally road, gravel and MTB).
- Coordinate local events, Escapes and Prestige as well as help in other brand activation events.
Social Media and Marketing:
- Clubhouse Instagram and Facebook: Manage the accounts, inspiring people through engaging content to come to the Clubhouse, ride with us and/or buy the products.
- Analyse, study and generate marketing opportunities for the metro: Be the person to talk for marketing opportunities that reach the Clubhouse.
COMMERCIAL
This role is based on the Clubhouse. Therefore, helping and supporting the team in the shop and cafe is an important aspect. A community lead must be able to perform all the tasks a Clubhouse assistant does, delivering the ultimate customer experience. The community lead will also close and open the Clubhouse.
THE CANDIDATE
- Adaptable - the working schedule is set up by the GM, which the Community lead will adapt to, including 3 days working in the Clubhouse.
- Is highly organised and loves to work in collaboration to execute special events that can be “only Rapha”
- Loves and appreciate the sport of cycling
- Proactive, dynamic interpersonal style
- An ability to operate effectively at all levels with both internal and external stakeholders
- Resourceful, but knows when to ask for help
- Can be the face of the Rapha brand, projecting the values of the brand in all interactions
- Comfortable with working in-line with the Clubhouse roster, including evenings and weekends where necessary
- Photography skills a plus
Leading rides: A Community Lead must take an important role leading rides, whilst also giving opportunities to the team and other ride leaders to lead rides and help on different niche markets.
