Marketing Officer x2

Shelter are looking for 2x Marketing Officers.

1x Permanent

1x 12-month FTC

About Shelter

A home is a fundamental human need, as essential as education or healthcare. Yet millions of people across Britain struggle on a daily basis with homelessness, precarious or unsafe housing conditions, soaring rents, discrimination, and the threat of eviction.

Above all we seek a transformation in housing policy, including investment in homes people on low incomes can actually afford – an investment that has been missing for decades and from all political parties, so that now the human cost has become intolerable.

We need ambitious individuals who are passionate about our cause to join us at this exciting time. This is your chance to play a part in the fundamental change we are striving to achieve.

Why Join Shelter? 

We welcome anyone to apply who possesses the qualities and behaviours outlined or who believes they have the propensity to learn them fast. You will be joining an inclusive and supportive team who welcome people from all backgrounds. What’s important isn’t your level of education or the opportunities which you have had, it’s about you and how you seize the opportunities ahead of you.

We are happy to talk about flexible working, personal growth, and to promote a workplace where you can be yourself and achieve success based only on your merit. We also offer the following benefits:

• Flexible working hours
• Flexible working practices
• 30 days paid holiday plus bank holidays
• Competitive pension scheme
• Salary sacrifice schemes

Diversity Statement

At Shelter we are united by our purpose to defend the right to a safe home; our enemy is the social injustice at the core of the escalating housing emergency. We believe to win that fight we must be representative of the people we are here to help and those who support our movement for change. In all our people decisions, we take pride in being inclusive, fair, equitable and transparent. We have committed to combat racism both within and outside Shelter and welcome you on our journey to becoming a truly anti-racist organisation. 

At Shelter we recognise that people from marginalised groups might face particular difficulties in their career journey and we are committed as an employer to tackle this injustice. Studies have shown that women and people of colour are less likely to apply for jobs unless they feel confident that they meet every requirement listed. 

At Shelter we are dedicated to building an anti-racist, diverse, inclusive, equitable, and authentic workplace, so if you’re excited about this role and your experience or skills to date don’t align perfectly with every part of the role requirements in the job description, please don’t let that stop you applying. We encourage you to tell us how your skills, knowledge, behaviours, and experience will aid your success in the role.

About the team

The Marketing team works together to communicate the Housing Emergency and its solutions in relevant and engaging ways. This helps key audiences understand what we are fighting for, why and how. We work closely with our Services, Campaigns, Fundraising and Retail divisions to help achieve strategic objectives.

The key areas the team works on are:

1. Marketing strategy- Defining what the problem is we need to solve, and who we need to target. 
2. Creative production- From brief to deliverables, making sure we have interesting concepts that incite interaction.
3. Media planning- From brief to going live, deciding where the most relevant places are for our messages to reach the audience that we defined in the strategic stage.
4. Optimisation and results- Including setting up campaigns, monitoring them once live, making tweaks to make them perform better and reporting on results.

We plan multi-channel campaigns, which means the advertising we work on appears everywhere from TV to podcasts, social media, outdoor ads and even beermats in pubs.

We’re really proud of some of the work we’ve done in the past few years, including national campaigns like our recent Made in Social Housing and our Cost of Living Hacks, as well as local campaigns like this one in the North East.

We are a welcoming team of eleven who are a mix of office-based, hybrid and remote, based on personal preference. All of us meet up as a team 3-4 times a year, and some people choose to go into the office more regularly. 

About the role

The Marketing Officer role reports to the Senior Marketing Manager. The focus of this role will be to support on Creative and Paid Media plans for integrated national and local marketing campaigns, across a variety of Shelter functions. The role will receive on the job training for key marketing skills like writing creative briefs and running paid social campaigns.

Role Specific Responsibilities

The Marketing Officer is responsible for supporting the execution of creative and paid media marketing plans in line with Shelter’s strategic goals, aims, vision and values. With a focus on creating long-term systemic change and monitoring measurable targets that contribute to that, the role will raise the profile of Shelter, grow our income and our supporter base, and ensure our advice reaches those that need it. The Marketing Officer will frequently be a key point of contact for internal and external teams, and so will need to distil information in simple and engaging ways. They will need to be enthusiastic about learning about the varied areas of Marketing that the Shelter team covers.

Key activities will include:

• Supporting on the delivery of national integrated marketing plans to campaign for long-term change.
• Supporting on the delivery of local marketing plans and campaigns, centred around empowering our local hubs to create long-term change in communities across the country.
• Cross-organisational work, including building relationships with many different teams across Shelter and keeping track of deadlines. 
• Regular communication with the rest of the Marketing team, including sharing learnings, and working on solving problems together.
• Reporting on results and finding interesting ways to share them with the rest of the organisation. 
• Contributing to the creative process, including writing briefs for our in-house creative team, working to meet key deadlines, giving and collating feedback on creative ideas and sometimes commissioning external freelancers or agencies. 
• Contributing to media plans, including working with media agencies and in-house to make sure creative appears in the most relevant places, to the right audiences.
• Budget reporting for own projects and management on marketing campaigns (e.g. raising purchase orders and having a clear understanding of how budget is spent within context of wider marketing spend)
• Staying up to date on Marketing trends through training and industry events.

About you 

There will be on the job training to support the skills you’ll need for this job but you will ideally have:

Knowledge of

• What good marketing campaigns look like- this could come from following brands you admire or having an interest in industry news.

Enthusiasm for

• Learning about campaigning and marketing best practice.
• Learning about housing, policy and public affairs that influence our campaigns.
• Seeking out new and innovative marketing methods to test and learn.

These skills:

• Communication- you communicate in ways that are engaging and clear.
• Strong organisation and project management with an ability to meet key deadlines.
• Excellent at building positive relationships across teams.
• Solution-focused- coming up with ideas and new methods when the external environment changes (for example, if the government announce something that Shelter must react quickly to.)
• Proactive approach to work - the ability to work well both independently and as part of a wider team.
• Distilling detailed information into simple, and compelling ways.
• Basic IT skills (email, Word, PowerPoint, Excel etc.)

Required behaviours

The Shelter Behaviours demonstrate the attitudes and approaches we take to our work; from how we do things to how we treat each other and expect to be treated both internally and externally. They help us to have the culture we need to deliver our ambitious strategy.

At Shelter we have 5 overall behaviours, that are each made up of 3 descriptors, these are outlined below.

We work together to achieve our shared purpose

• by actively collaborating and putting trust in the people we work with
• by recognising the contribution of others
• by carefully considering the “how” when taking on new projects and initiatives

We prioritise diversity and have an inclusive and open mindset

• by not tolerating and actively tackling racism and any other forms of hate and discrimination
• by creating safe spaces for people to be their authentic self, challenge each other and learn
• by being compassionate towards the people we work with and prioritising each other’s wellbeing

We enable decision making

• by giving people the tools, they need to make well informed decisions
• by being accountable for the decisions we make
• by delegating authority to those closest to the work

We create change and align behind our strategy

• by participating in change initiatives that deliver our strategy
• by supporting tough strategic choices
• by saying no to work that does not serve our purpose

We are open to risk and learning from our experiences

• by learning from our failures and successes
• by being reflective and giving and receiving feedback
• by being proactive and taking initiative

Other information

• All staff should adhere to Shelter's Equality Policy and will be expected to play a key role in its successful implementation.
• This post is not exempt from the Rehabilitation of Offenders Act.

Please note

This job description cannot cover every issue or task that may arise within the post at various times and the post- holder will be expected to carry out other duties from time to time which are broadly consistent with those in this document. This job description does not form part of the contract of employment.