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Email & Content Marketing Manager

uplearn

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Posted over 30 days ago...

Expired

Join the transformative educational mission at Up Learn as a part-time Email & Content Marketing Specialist

Overview

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No salary declared 😔

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London United Kingdom

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Expires at anytime

Organisation summary: Up Learn is revolutionizing education with the world's most effective learning system, blending cognitive science, instructional theory, and AI to ensure accessibility and success for A Level students. With a track record where 97% of students who complete our courses achieve top grades, Up Learn is scaling rapidly with the support of major investors and is dedicated to social impact, offering scholarships for every paid enrollment.

  • Role Summary:
    • Develop and execute targeted email marketing campaigns for various audience segments.
    • Compose monthly newsletters to maintain audience engagement.
    • Implement data-driven strategies through A/B testing and performance tracking.
    • Create B2B content, including articles and website copy.
    • Enhance marketing initiatives across social media and optimize website content.
    • Manage CRM tools for email list and audience engagement management.
    • Apply SEO techniques to ensure content visibility and marketing effectiveness.
  • Role Requirements:
    • 3+ years in email and content marketing with a proven track record.
    • Expertise in generating high engagement, open rates, and conversion rates.
    • Data-informed optimization skills, including A/B testing and performance analysis.
    • Proficiency in CRM tools, preferably Hubspot.
    • Strong communication, planning, and teamwork skills.
    • Familiarity with CMS platforms, especially WordPress.
    • Experience with social media platforms, especially Twitter and LinkedIn.
    • Desirable: Content creation experience in the UK education sector and SEO optimization knowledge.

About the role

Up Learn is on the lookout for a talented Email & Content Marketing Specialist to join our team on a part-time, freelance basis. You will play a crucial role in creating engaging and conversion-driven emails for our diverse audience segments, including teachers, schools, parents, and students. Beyond email marketing, you'll contribute to content initiatives that support our broader engagement, thought leadership, and outbound marketing efforts, with a focus on B2B channels.

This role is ideal for someone who loves crafting compelling copy, understands the value of data-driven marketing, and has the skills to enhance customer journeys through targeted email campaigns. If this sounds like you, we’d love to meet you!

About us

At Up Learn, we’ve created the world’s most effective learning experience by combining cognitive science, instructional theory, and artificial intelligence. Our mission is to make education accessible and effective for all students, starting with A Levels. We’ve achieved remarkable results: 97% of students who complete our courses achieve an A*/A, even those starting with low grades.

We are scaling fast, supported by major investors including Forward Partners and the Branson family, and we’re committed to social impact: for every paying student, we offer a full scholarship to a student in need.

About you

You are a highly capable, driven, and hands-on professional with at least 3 years of experience in email and content marketing. You thrive when given the autonomy to manage projects from start to finish and are confident working independently to deliver high-quality results. You bring a strong work ethic, flexibility, and a passion for creating impactful campaigns that engage and convert audiences.

In this flexible role, working 2-3 days per week, you can tailor your schedule to suit your lifestyle, whether that means balancing other professional commitments or personal priorities. Simply chat to us about your preferences during the interview process!

Responsibilities

  • Email Campaigns: Plan, write, and execute email marketing campaigns for multiple audience segments (teachers, schools, parents, and students), ensuring high engagement, open rates, and conversions
  • Newsletter Creation: Develop monthly newsletters to keep our audience informed and engaged
  • Data-Driven Strategy: Conduct A/B testing, track performance metrics, and use data insights to optimize campaigns for engagement and revenue growth
  • Content Development: Create and refine content for B2B marketing efforts, including thought leadership articles, website copy, and targeted promotions
  • Cross-Platform Marketing: Support marketing initiatives across social media (Twitter, LinkedIn) and optimize the content on our website
  • CRM Management: Use Hubspot (preferred) or similar CRM tools to manage email lists, track audience engagement, and execute segmentation strategies
  • SEO and Web Content: Ensure content is optimized for search engines and supports overall marketing strategies, leveraging SEO techniques where possible

Requirements

  • Proven experience in email marketing and content writing
  • A track record of delivering exceptional open rates, click-through rates, and conversion rates
  • Ability to use data to inform and optimize marketing strategies, including A/B testing and performance analysis
  • Proficiency in CRM tools, with Hubspot experience being a strong plus
  • Excellent communication, planning, and teamwork skills
  • Comfortable working with CMS platforms (WordPress preferred) and managing content
  • Confident using social media platforms, especially Twitter and LinkedIn, to drive engagement
  • Ideal but not essential:
    • Experience creating content for the UK education market
    • Basic SEO knowledge and experience optimising content for search engines

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