Head of Communications and Content Strategy, England Teams

PURPOSE

Working closely with the MD of Men’s and Women’s Cricket, and the Head of Disability Cricket, this role will take the strategic lead on all communications, content creation, and engagement for England’s international men’s, women’s, and disability teams.

Leading a small team, you will be crucial in aligning players with the ECB’s strategy to inspire generations, connect communities, and improve lives through cricket. By leveraging owned, earned and unpaid and loaned channels, you will create engaging, purpose-driven content that showcases players as role models, both on and off the pitch.

You will be the strategic lead, managing media operations, campaigns, and initiatives that tell the stories surrounding the England Teams. You will use your influence to promote inclusivity, build diverse audiences, attract new fans, and inspire future cricketers. This role ensures players are not just sports stars but ambassadors for cricket’s positive impact on society.

WHO WE ARE

The England and Wales Cricket Board is the national governing body for all cricket in England and Wales, supporting the game at every level – from grassroots to professional.

We believe cricket is a force for good that can have an enduring impact on everyone’s lives and we have an ambitious strategy to inspire a generation to say ‘cricket is a game for me’. It provides great entertainment. It teaches important skills, both physical and social.  It can help inclusion and social cohesion, bringing communities together.

The ECB welcomes applications from all backgrounds to ensure we deliver our Inspiring Generations strategy and fulfil our purpose to connect communities and improve lives through cricket.

OUR VALUES

• Stronger As One Team – We are stronger together. We allow for individual strengths and beliefs but head in the same direction. We respect, support and really listen to each other along the way.

• Push New Boundaries – We are bold, brave and curious. We challenge and don’t settle. We forge the future whilst remembering our roots.

• Be The Best In The Game – On & Off The Pitch – We train hard. We strive to be our best to help the team be the best. We celebrate our victories and learn from our let downs.

• Passion For Play – We are here to inspire & be inspired. We are serious about what we do, but don’t take ourselves seriously. We enjoy the journey and have fun.

YOU’LL LOVE THIS JOB IF

• You have a passion for working with talent and bringing to life their stories on-and-off the pitch

• You have a multi-channel approach to planning and delivery

• You thrive in a fast-paced, dynamic environment.

• You enjoy building relationships and connecting with people

• You enjoy collaborating with talented individuals to bring ideas to life.

YOU’LL BE DOING

• Strategic leadership: Work in partnership with the MDs and Heads of all formats of cricket on their strategic plans and objectives, developing and evolving comms and content to showcase their teams, players, and pathways.

• Social Media Strategy: Working closely with the content team, this role will support delivering a comprehensive social media strategy for England's international sides, aligning with the overall communications strategy and ECB objectives.

• Content Creation and Curation: Alongside the content team, build and maintain relationships with England management to create best-in-class content that builds the profile of our teams (on and off the pitch), showcases the work involved in running successful England teams, and profiles the wider ECB strategies.

• Tour Management: Directly manage our major tours alongside leading all communications aspects of international tours, including resourcing, media and content.

• Media Management: Build and maintain strong relationships with media outlets, manage media requests, and coordinate media coverage

• Campaign Planning: Develop and execute effective communications campaigns to promote the England teams, build brand awareness, and engage with target audiences.

• Player Engagement: Work closely with athletes to create compelling content, support their public image, and facilitate player engagement with fans and audiences.

• Strategy Development: Contributing to developing and implementing the ECB’s communications strategy.

• Team Management: Leading and mentoring a team of communications professionals.

• Resource management: Developing a ‘categorisation’ of tours and planning and managing resources to cover these accordingly.

• Crisis Management: Handling media crises and ensuring effective communication during difficult situations.

YOU’LL HAVE

• Proven experience in sports communications, with a deep understanding of the media landscape.

• Demonstrated ability to develop and execute effective communication strategies.

• Strong written and verbal communication skills, with a focus on creating engaging content.

• Excellent organisational and project management skills.

• The ability to build and maintain strong relationships with key stakeholders.

• A passion for sport and a deep understanding of the target audience.

• Experience leading and managing teams.

• A strong understanding and proven experience of social media platforms and digital marketing.

• The ability to work under pressure and meet multiple tight deadlines.

YOU’LL RECEIVE

• Competitive salary

• Holiday - 25 days a year

• Volunteering – 2 days a year

• Pension - Non-contributory pension

• Private medical insurance

• Employee health cash-back plan

• Long-term sickness insurance

• Life assurance - four times your annual basic salary

• Enhanced family leave and pay

• OpenBlend - an innovative coaching and performance management tool

• People Academy - a range of programmes and initiatives to help you develop and reach your potential

• Employee Assistance Programme - 24/7 confidential access to expert services including counselling, wellbeing, and independent legal and financial advice

• 30% Castore discount

• Cycle 2 Work Scheme

• Season ticket loan

• Preferential access to tickets to England and The Hundred games

• Opportunities to be a part of and be involved in our Employee Resource groups: Women in Cricket Employee Network, Race in Cricket Employee Network, Social Mobility in Cricket Employee Network, Disability Employee Network and LGBTQ+ Community in Cricket Employee Network