email marketing executive

About us…

smol is on a mission to change the face of consumer brands and businesses by bringing super effective, eco-friendly products at value for money prices. We believe everyone should be able to make easy swaps that are better for them, the planet, and their pockets.

In the past six years, smol has taken the household cleaning market by storm. We are already the fastest growing and most positively reviewed brand in the laundry, dishwash, fabric conditioner and surface spray categories and we’ve got so much more planned.

Having received Series B investment in 2021 and B Corp certification at the end of 2023, our team is focused on combining fast growth with being a force for positive change and impact in all that we do.

In Summary...

Are you ready to make a real impact in a growing brand? Email marketing is a key driver of our growth, and we're looking for a motivated Email Marketing Executive to help build our retention and engagement strategy. This role is a fantastic opportunity to shape how we connect with our customers and grow lasting relationships.

In this role, you’ll report into the Email Marketing Manager and work closely with our brand and growth teams, gaining hands-on experience with the full cycle of email marketing - from campaign planning to analysis. If you have a sharp eye for detail, an analytical mindset, and a passion for building connections through email, we want to hear from you!

What does the role involve?...

Assisting with the management of email campaigns, focusing on loyalty, upselling, new product launches, and brand-building initiatives.

Creating and optimising automated campaigns with a strong focus on customer retention.

Preparing copy, design, and data briefs to ensure all stakeholders are aligned so that campaigns run smoothly from start to finish.

Being the first port of call for email marketing statistics, gathering key metrics and distributing them to relevant teams.

Analysing email performance and consistently looking for ways to improve and optimise results.

Coordinating the approval process for content, design, and final email assets, ensuring all elements meet brand guidelines and campaign objectives.

You will need/be...

A good understanding of email marketing principles, best practices, and performance metrics.

Experience in email marketing, particularly with tools like Klaviyo or similar platforms, including building flows and complex segmentation (a bonus!).

A commercial, analytical mindset, with a curiosity to explore data and drive improvements; Excel skills are a plus.

Exceptional attention to detail and strong communication skills.

Ability to multitask effectively in a fast-paced, startup environment.

A balance of independence and teamwork skills, with ease in collaborating with design, marketing, and growth teams.

Experience in D2C sectors, especially in subscriptions or consumer goods, would be ideal.

Passion for startups and a genuine commitment to promoting eco-friendly, sustainable lifestyles.

What we offer: 

A fantastic opportunity to be part of one of the UK’s fastest growing, Series-B fundedstart-ups. 

An amazing culture and mission. A chance to make a difference in our shared future, eliminating or reducing the usage of plastic, water, toxic chemicals, energy and animal testing. 

Working with an experienced, passionate team invested in helping you grow professionally. 

25 days holiday per year + bank holidays.  

A volunteer day to spend on a cause you care about. 

Flexible working from home. 

Enhanced parental leave policies - 16 weeks maternity pay and 3 weeks secondary caregiver pay.

Credits for local co-working hubs when you’re out and about or just need a change of scenery.

Healthcare cash plan, provided by Bupa.

Quarterly wellbeing allowance, provided by Juno.

The chance to benefit from our shared success via a share option scheme.

The smol print

Applicants must have current work authorisation in the UK.

The role (and all of smol) is remote-based working but may involve regular travel to meet up with team members, so the ability to travel to London and the South-East is ideal.

Inclusion at smol  

At smol we believe that a great team is made up of people from a wide variety of backgrounds, beliefs and experience. we are an inclusive employer and will not discriminate on the grounds of race, colour, age, national origin, religion, sexual orientation, gender identity and/or expression or disability.

ensuring valuable and quality job opportunities for those who face barriers to employment is not only part and parcel of our social responsibility but it also brings great benefit to us as a business. giving people the chance to build up work skills, gain independence, earn a wage, develop strong self-esteem and to become just as strongly skilled as those who never faced employment barriers, is a process we remain committed to.

if you share our values and want to help make a difference, we'd love to hear from you.