Director of Demand Generation

Reporting to: Chief Revenue Officer

Location: London/Oxford, UK or East Coast US

THE ROLE

Climate Impact Partners, a leading provider of high-quality carbon credit programmes, are looking for a Director of Demand Generation to join our ambitious and mission driven Go-to-Market team.

The Director of Demand Generation will be responsible for creating and executing marketing strategies that drive awareness, interest, and demand for Climate Impact Partners products or services. This role focuses on lead generation, developing and executing marketing campaigns and leading a growing team of Business Development Representatives. This team is laser focused on growing our pipeline and contributing to our impact and growth. The Director of Demand Generation collaborates closely with sales, product marketing, and digital teams to align demand generation initiatives with business goals.

RESPONSIBILITIES

• 
  
• Lead generation of high potential, qualified prospects
  
• The execution of outbound campaigns that result in inbound and outbound demand.
  
• Recruit, hire, train and develop a growing team of Business Development Representatives focused on scheduling initial meetings with qualified prospects.
  
• Align campaigns with the company’s impact and sales goals.
  
• Drive top-of-funnel demand and convert prospects into marketing-qualified leads (MQLs).
  
• Collaborate closely with the sales team to ensure alignment between marketing efforts and sales initiatives.
  
• Monitor, analyse, and report on key demand generation metrics such as lead acquisition, lead quality, and conversion rates.
  
• Use Climate Impact Partners' marketing automation platform (HubSpot and/or Salesforce Account Engagement) to nurture leads and track their progress through the sales funnel.
  
• Work with Salesforce to ensure lead data accuracy and optimise lead handoff processes between marketing and sales teams.
  
• Manage the demand generation budget, ensuring efficient allocation of resources to the most effective channels and tactics.
  
• Forecast and report on campaign performance, revenue impact, and return on investment (ROI).
  
• Oversee external suppliers that support demand generation efforts.
  
• Lead and mentor a team of demand generation professionals, providing guidance on best practices and campaign execution.
  
• Foster a culture of experimentation and continuous improvement within the demand generation team.
  
• Set clear performance metrics and KPIs for team members to achieve.
  

WHAT WE ARE LOOKING FOR

Qualifications:

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• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
  

Experience:

• 
  
• 5+ years of experience in demand generation, digital marketing, growth marketing, or inside sales with at least 3 years in a leadership role.
  
• Proven success in designing and executing demand generation programs that drive sales pipeline and revenue growth.
  
• Strong knowledge of digital marketing channels, including SEM, social media, content marketing, email marketing, and SEO.
  
• Experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM tools (e.g., Salesforce).
  
• Analytical and data-driven approach to marketing, with a deep understanding of performance metrics and campaign optimisation.
  
• Excellent communication, influencing and collaboration skills.
  

Leadership Capabilities:

• 
  
• Building great teams, including team design and recruitment, effective team management as well as ability to coach and mentor.
  
• Leading with accountability by fostering an ownership mindset, setting ambitious goals and KPIs and utilising data-driven decision-making.
  
• Commerciality with excellent strategic planning skills, utilising industry knowledge and effective stakeholder management to drive outcomes.
  
• Focus on innovation and continuous improvement to foster a growth mindset, drive process optimisation and add value to our business and clients.
  
• Exemplify our values, leading by example, recognising others who do the same and guiding our colleagues through change.
  

Other Skills & Competencies:

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• Strong project management skills and ability to lead cross-functional initiatives.
  
• In-depth knowledge of demand generation best practices and marketing funnel optimisation.
  
• Excellent problem-solving and critical thinking abilities.
  
• Ability to balance long-term strategic planning with short-term execution.
  
• Proficiency in marketing analytics tools, marketing automation software, and CRM systems.
  

PERKS 

UK 

• 
  
• Hybrid working
  
• 25 days paid holiday
  
• Private Health Insurance (we've teamed up with Vitality to offer you a wide range of perks, including free coffees, travel deals, and gym discounts)
  
• Enhanced Pension Scheme
  
• Bonus Scheme (subject to company and individual performance)
  
• Enhanced Parental Leave
  
• Green Commute Bike Scheme
  
• LinkedIn Learning License & Professional Training Budgets
  
• Summer Fridays (start your weekend early if you've finished everything on your to-do list)
  
• Working from Abroad (up to 4 weeks a year)
  
• Global Volunteering Day
  
• Modern, state of the art office in Paddington, London, which is dog friendly and includes showers, a mother's feeding room, a wellness room and barista coffee bar.
  

US 

• 
  
• Remote working
  
• 20 days paid time off
  
• Enhanced parental leave
  
• Bonus scheme, subject to company and individual performance
  
• Medical Insurance*
  
• Vision and/ or Dental Benefits*
  
• Adoption Assistance Program*
  
• Flexible Spending Account*
  
• Health Savings Account*
  
• Basic Term life Insurance (up to 1 x salary)*
  
• Other Voluntary Insurances*
  
• Access to perks and discounts such as gym memberships, nutrition coaching, childcare, pet health insurance*
  
• 24/7 Well-being and Support Helplines*
  
• 401k plan with investment options
  
• LinkedIn Learning License & Professional Training Budgets
  
• Summer Fridays (start your weekend early if you've finished everything on your to-do list)
  
• Working from Abroad (up to 4 weeks a year)
  
• Global Volunteering Day
  

*Benefits provided by Insperity.

Climate Impact Partners is an equal opportunities employer. Our goal is to be a diverse and inclusive workforce, that embraces our differences, and so all aspects of employment including the decision to hire and promote, will be based on merit, competence, performance, and business need. We do not discriminate on the basis of characteristics protected under federal, state, or local law. To support this, all applications are anonymised until the interview stage which means that regardless of who has applied, your characteristics are totally anonymous.