Content & Social Media Marketing Manager

The Content & Social Media Marketing Manager will spearhead the digital and content strategy for both Shoreditch and Southall locations. The role involves creating engaging, impactful content that tells the unique &Soul story, promotes our events, and portrays our values and desire to build long lasting and meaningful community through transformational experiences. The role will involve strategic content creation across multiple locations, while maintaining a unified brand narrative.

REQUIREMENTS 

• Proven experience in social media management, content creation, and storytelling. 
• Strong copywriting skills with the ability to create both short and long-form content. 
• Experience in marketing events and workshops, particularly in the wellbeing and community sector. 
• Knowledge of digital marketing tools and paid ads, including social media platforms, Meta, Google Analytics, and beyond. 
• Graphic design skills (Canva, Adobe Suite) to create promotional materials are a plus. 
• Strong organizational and time management skills with the ability to work across multiple projects. 
• Passion for community, connection and transformation. 

KEY METRICS / DELIVERABLES 

• 2-3 posts per week for Southall &Soul on each key channel (Instagram, TikTok and Facebook) 
• 1 post per day on Shoreditch &Soul on each key channel 
• Quality control of story posts across all locations 
• Fortnightly newsletter for Shoreditch 
• Monthly newsletter for Southall 
• Bi-Monthly article for relevant publications 
• Website Management & updates with new content. 
• Taking social content and repurposing for ads  
• Engaging on weekly meeting with paid ad agency 
• Thoroughly reviewing, analysing and implementing changes across all paid ad touchpoints every fortnight. 
• Basic weekly reporting on metrics to wider team 
• Detailed quarterly reporting and presentation 

ROLE DESCRIPTION 

Social Media Strategy & Execution

• Develop and execute a comprehensive social media strategy for both Shoreditch and Southall. 
• Strategically manage and navigate using one social media channel for both buildings initially with the potential to separate them out as we grow. 
• Create engaging content across various platforms, including Instagram, Facebook, and soon to be LinkedIn, YouTube and TikTok. 
• Monitor and report on social media engagement, respond to followers etc  

Storytelling & Content Creation

• Write long-form blog posts and articles that showcase &Soul's unique perspective on wellbeing, fusing modalities, the intersection of innovation, technology, and healing, and intentional communities 
• Capture stories from facilitators, participants, and the community to create authentic, relatable content. 
• Collaborate with photographers and videographers to ensure visual content aligns with storytelling /social media and wider &Soul objectives. 

Event & Workshop Promotion & Marketing

• Liaise with the Programme Manager (Shoreditch) & Head of Community (Southall) and facilitators to coordinate the promotion of upcoming events. 
• Create content for event-specific marketing campaigns - social media, newsletters, and paid ads. 
• Design digital and physical marketing materials, such as event flyers, posters, and banners, or work with designer where necessary. 

Paid Ads 

• Work alongside team to manage paid ad agency and improve ROI and maximise conversions. 
• Experiment with A/B testing to optimize campaign performance and engagement. 
• Draft Ad copy, and crate assets for A/B tests and retargeting. 
• Continually review website user journey and make improvements 

Analytics & Reporting

• Set up and maintain tracking systems to monitor KPIs - such as social media engagement, website traffic, email open rates, and conversion rates. 
• Analyse data using tools such as Google Analytics, Facebook Insights, FloDesk, Go High Level etc 
• Create quarterly detailed reports outlining campaign/marketing/social media successes, challenges, and opportunities for improvement. 
• Provide monthly reports on social media growth, engagement, website hits, and paid ads. 

Time Tracking & Reporting

• Submit a clear breakdown of time allocation using Toggl Track or Clockify alongside a monthly invoice. 
• Ensure hours are allocated effectively between the Shoreditch and Southall locations, with flexibility based on project needs. 
• Regular reviews to adjust the role's scope and responsibilities based on performance and organizational growth / needs. 

Future Growth & Additional Marketing Support

• As Shoreditch moves toward opening, the role may expand to include broader marketing responsibilities. 
• Regularly revisiting hours and responsibilities to align with business needs and personal performance.