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Join our mission at Coursera to transform lives through education and become a key player in expanding global learning opportunities.
Overview
Salary No salary declared 😔
Location India
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Expires Expires at anytime
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Visa sponsor - India
Coursera, a pioneering online learning platform founded by Stanford professors, offers a world-class educational experience to millions worldwide. With a B Corp status, Coursera is dedicated to providing flexible work arrangements and promoting a diverse global team. The platform's collaboration with top universities and industry leaders ensures a vast catalog of learning content and credentials. As part of an organization that values education and innovation, you have the chance to impact lives and shape the future of learning.
- Execute field marketing initiatives to engage university stakeholders in India and South East Asia.
- Plan and manage logistics for strategic events, including venue selection and marketing materials.
- Develop and implement event briefs, promotions, and coordinate with speakers and vendors.
- Monitor and manage the events calendar for APAC, ensuring effective lead generation and follow-up.
- Build strong relationships with third-party vendors and manage day-to-day interactions.
- A minimum of 4-8 years in field marketing, preferably within educational or university marketing.
- Proven experience in event marketing and a strong track record in lead generation.
- Proficiency with marketing automation and events management software, as well as Salesforce.com.
- Outstanding organizational skills, attention to detail, and cross-functional teamwork abilities.
- Excellent communication skills and the ability to thrive in a fast-paced environment.
- Experience in executing events in South East Asia is an advantage.
Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 162 million registered learners as of September 30, 2024.
Coursera partners with over 350 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a B Corp in February 2021.
Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.
We at Coursera are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration.
Coursera has a commitment to enabling flexibility and workspace choices for employees. Our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates. As an employee, we enable you to select your main way of working, whether it's from home, one of our offices or hubs, or a co-working space near you.
Job Overview:
We are seeking an experienced Field Marketing Manager to execute field marketing programs that attract and engage university decision-makers in India and South East Asia. The ideal candidate will have strong organizational and project management skills, a data-driven approach, a keen eye for detail, and the ability to confidently execute in-person and online events and be comfortable traveling for up to 50% of the time for customer events within the region.
Responsibilities:
- Work alongside the India and Asia Regional Marketing Managers to drive planning, logistics and execution for strategic events focused on developing our activation of the Coursera for Campus business across Asia Pacific.
- Manage all supporting logistics for field events including securing venues, organizing marketing collateral and swag, onsite management and communication.
- Develop event briefs, talk tracks, presentation templates, deploy event promotions, gather data from attendees, coordinate internal and external speakers
- Managing the post event logistics including working with Marketing Operations to process leads generated and working with internal stakeholders and SDRs to ensure timely follow-up are done.
- Managing the events calendar for APAC
- Build and maintain relationships with third party vendors who organize events in the campus space. Coordinate day to day management of vendors.
Basic Qualifications:
- 4-8 years of field marketing experience in a fast-growth environment ideally from an educational / university marketing background (alongside a core understanding of enterprise marketing) with experience in event marketing with a proven track record in lead gen targets (MQL’s / SAL’s).
- Demonstrable track record of planning and executing compelling trade shows and executive events (e.g., workshops and roundtables) ideally with strong virtual / physical activation experience.
- Hands-on experience building programs and workflows in marketing automation software and events management software.. Strong working knowledge of Salesforce.com building reports and dashboards.
- Ability to work cross-functionally with people across the company to gather the necessary information to execute campaigns and programs
Preferred Qualifications:
- Exceptional organisational skills and great attention to detail
- Exceptional verbal and written communication skills
- Self-starter, ability to thrive in a fast-paced, start-up environment
- Experience in executing events in South East Asia preferred.
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