Volunteer Head of SEO and PPC For Charity Website

What will you be doing?

Your Role:   Action Change is seeking an experienced senior manager with over 5 years experience in SEO, Google Ad's and PPC Strategies. Action Change has never had a strategy to date and therefore we are recruiting a senior manger to oversee and direct this new project initiative. You will develop our website content, SEO strategy, back-linking strategy and focus on a strategy to increase online donations, you will put together a high level strategy with working action points, developing a new team or optimising and training the current team to implement your strategy once approved  Action Change has previously focused on fundraising from other platforms however in 2025 we plan to improve our website and make this our key asset for fundraising and this role we be the lead and responsible for this critical project. Managing our Junior Marketing Specialist who runs google AdWords you will be responsible for ensuring our website has maximised SEO content. Including blogs, projects and creating campaign landing pages. This Internship will need someone that is good with SEO writing, content and design.  Your Responsibilities:

Write, edit and publish SEO ready content including blogs monthly on the site to drive traffic Over see the design landing pages for marketing campaigns run by Action Change  Work with the website tech team to improve UX of our website  Create a strategy and execute once approved to drive online traffic and convert traffic to donations  Ensure we track all donors with details and create a database of supporters, engage sending thank you emails and other content to increase donations on the website

Your KPI’s

Bring in £25,000 in donations on the website over 12 months (monthly targets will be set) Increase organic traffic through blogs and landing pages Implement a database of supporters and engage them to bring in 50 monthly donor supporters in 12 months 

What are we looking for?

Action Change is seeking an experienced senior manager with over 5 years experience in SEO, Google Ad's and PPC Strategies.  We are looking for someone that has the ability and drive to self direct work and show initiative in getting things done to help our charity to survive and grow. The successful candidate will be part of our senior team working closely with the CEO and CMO to bring in a new strategic focus for our charity.  The majority of people working with Action Change are professional volunteers and part time interns. We believe it is important to work together as a team to help each other grow at the same time as supporting our projects around the world. We seek individuals that are willing to get involved with tasks and at the same time share their knowledge and experience to help develop Action Change.  Each role at Action Change has KPI's and many hold a financial goal to allow ownership of tasks and you will be given fall control of the strategy to reach your targets, as a team we are also here to support each other to ensure everyone get's to personally develop at the same time. 

What difference will you make?

​Working for Action Change is a way for you to share your skills, experience and passion with a charity that works to upskill thousands of people around the world. While we are dedicated to making a huge impact all our work only happens because of our incredible volunteer staff and donors all around the world. Working for Action Change you will be given the opportunity to shape the charity and this is why we are looking for people that are hands on to get tasks done while helping shape our strategy.