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Join the V&A as an Audience Analyst to shape audience engagement strategies with your data insights.
Overview
Salary
£40000 - £45000
Location
Cromwell Road, London
Expires
Expires at anytime
The V&A is a world-renowned organisation devoted to celebrating and promoting all forms of creativity. Exhibiting a 5,000-year-old history through engaging programmes and a vast collection of over 2.8 million objects, they provide a unique and inspiring platform for artists, innovators, and creators.
The role of the Audience Analyst is crucial for understanding and engaging with the visitors. The successful candidate will be responsible for generating fact-based insights by analysing data from various sources such as ticket sales and visitor surveys, to guide the organisation's audience development strategies.
The Analyst’s primary duty is working with quantitative data, with a minor focus on qualitative data. Collaborative work with different teams is essential to provide broad perspectives on audiences, presenting findings in understandable formats to be included in planning processes.
The V&A offers attractive benefits including a generous pension scheme, flexible working hours, discounted V&A exhibition tickets, and plenty of training and professional development opportunities.
The V&A is a family of museums dedicated to the power of creativity. Our mission is to champion design and creativity in all its forms, advance cultural knowledge, and inspire makers, creators and innovators everywhere. We share a 5,000-year-old story of creativity through exhibitions, events, educational programmes, digital experiences, conservation, research, and an ever-evolving national collection of over 2.8m objects spanning every creative discipline.
The Audience Insight team sits within the Marketing Department. The Audience Insight team builds understanding of who engages with V&A venues and activities to ensure that visitors are at the centre of the Museum’s decision-making, particularly around programming and future strategy.
The Audience Analyst is responsible for providing evidence-based insights to inform the V&A’s audience engagement and development strategies, particularly in relation to our temporary exhibitions. They do this by analysing audience data from a range of primary and secondary sources, such as ticket sales, audience surveys and visitor counters, to make recommendations and ensure initiatives are insight-led and have measurable outcomes, including accurate visitor targets and forecasts.
The role predominantly works with quantitative data sources (such as visitor numbers and survey data), but may also collect and work with qualitative data, depending on the needs of the organisation (approximately 80/20 split).
The Audience Analyst works closely with the Reporting Product Manager to ensure that the development of data management systems (predominantly in PowerBI) meets the needs of the role and the organisation. They work alongside the Visitor Research Manager and Audience Researcher to build a well-rounded view of audiences through coordinating research and sharing results. They present insights in appropriate formats and timeframes to enable teams to integrate them into their planning and projects.
Benefits include a generous pension scheme, 29 days plus bank holidays, flexible working, tickets to V&A exhibitions, subsidised staff canteen, 25% discount in V&A shops, a bicycle loan scheme, interest-free season ticket and rental deposit loans, and a wide range of training and professional development opportunities.
