Loyalty & Subscription Program Manager

We have a core belief that our toxic, sedentary lifestyles are making humans, and the planet, sick. So, we’re on a mission to change it.To help us keep the mission on track we’re looking for a Loyalty & Subscription Program Manager to implement our brand new, highly personalised ecommerce loyalty program.

As the Loyalty & Subscription Program Manager, here what you’ll be doing:

The new Vivobarefoot Loyalty program forms a critical component of our new ‘MyVivo’ project rollout. A cross-functional innovative project that will overhaul the current Vivobarefoot customer experience.

Our new loyalty program will be the centrepiece to delivering customer engagement with our brand, services, product and approach to wellbeing – rolling out both loyalty, and paid-for subscription elements to our customers.

As it is a new program, with new systems, new designs, new integrations, the project is in development currently and set to launch later this year, in 2025.

Thus, it’s an exciting time to join the Vivobarefoot team and put your stamp on how this program comes to life as well as deliver its success.


This position would join the CRM team which operates closely with brand, ecommerce and in-house or external developers. The role would report into the Global Head of CRM and join an existing CRM team who specialise in retention and customer experience.

Responsibilities include:

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• Lead the implementation of the loyalty program platform go to market, and management/optimisation after go live
  
• Develop and launch program campaigns and/or promotional campaigns to drive awareness and engagement with the loyalty program
  
• Manage each stage of program campaign development, collaborating with internal stakeholders such as creative teams, brand managers, channel leads
  
• Develop and iterate quarterly loyalty program strategies, tied to CRM, commercial and brand performance targets
  
• Develop and implement loyalty program reporting, recommending areas of improvement and highlighting areas of success on a regular basis
  
• Contribute customer insight from loyalty program touchpoints and participate in ideation to rapidly establish the loyalty user community
  
• Be the voice and a source of expertise on all things loyalty amongst the CRM team, and the wider business, advocating for loyalty involvement in projects or pitching innovations
  

ALL ABOUT YOU

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• 4 years’ experience in eCommerce or CRM, with at least 3 years involved in digital customer loyalty programs
  
• Preference for managing retail category loyalty programs
  
• Preference for managing paid subscriptions, or recurring revenue streams
  
• Experience with loyalty systems and interfaces (such as Yotpo Rewards, Antavo, Talon.One)
  
• Experience project managing program front-end design updates, and comfortable with technical integrations (such as setting up customer journey workflows and integrating a custom reward from one system to the loyalty program, with the support of developers)
  
• Experience implementing loyalty program strategies, collaborating with brand, creative, technical and amplification stakeholders
  
• Experience delivering and reporting on loyalty results: sign up/member growth, member engagement growth, member churn rates, monthly recurring revenue
  

Benefits:

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• 25-day holiday allowance (pro rata), 4 additional days each year to volunteer, get outdoors or focus on your wellbeing, and a day off for your birthday
  

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• Private Medical Health care, including mental health, dental and eye care.
  

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• Livebarefoot Pot – up to £1,000 per year to inspire you to live barefoot (embrace hobbies and passions) and or boost your natural health.
  

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• Free seasonal Vivo footwear and discounts for you, your friends & family.
  

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• Pension matched to 5%
  

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• 4 Vivo Gatherings to celebrate the equinox and solstice, connecting and reflecting in nature,
  

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• Travel Allowance to support connection days.
  

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• Generous gender-neutral parental leave
  

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• Life Insurance up to 6 times your salary
  

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• Group income protection insurance
  

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• Long service awards
  

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• Car salary sacrifice scheme.
  

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• Cycle to work scheme.
  

Vivobarefoot believes that diversity is the essence of its ecosystem. We encourage diversity of thought and believe that it enables creativity and innovation to flourish. Our mission is to create a fair and equitable workplace where people thrive and are empowered to become their true selves at work. We believe that feedback and fostering collaboration will allow employees to blaze new trails and enjoy every aspect of the Vivobarefoot community.

Every opportunity for recruiting a new member of the Vivobarefoot community should be an opportunity for us to introduce fresh perspectives, talent, and skills into our community. Therefore, our commitment is to recruit regardless of race, colour, nationality, religion, sexual orientation, disability, mental health illness, marital or parental status, national or social origin, gender identity, age or any other characteristics protected by law. We look forward to walking this barefoot journey with you!