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Be the driving force behind Forest's performance marketing, a sustainable urban mobility company with exciting growth opportunities.
Overview
Salary
No salary declared 😔
Location
London - Moorgate, UK - Hybrid
Expires
Expires at anytime
Organisation summary
Join Forest, a sustainable urban mobility app with over 2 million users, helping Londoners navigate the city with ease and efficiency. With a strong dedication to growth and innovation, we're crafting our performance marketing function, and need the right individual to lead the initiative. This is a unique opportunity to catalyse our growth, and make an impact in urban sustainability.
Role Summary
- Report directly to the CMO, overseeing Forest's paid digital channels, including strategic planning, execution, attribution, and optimisation.
- Manage large monthly budgets across multiple platforms like Google, Meta, TikTok, and Apple Search Ads.
- Set up our attribution infrastructure, and develop our audience strategy using our extensive user database, and employing AI tools.
Role Requirements
- 3-5 years of performance marketing experience in B2C, tech, or mobility
- Ability to manage substantial paid media budgets and work autonomously.
- Experience with mobile measurement partners (AppsFlyer, Adjust, Branch), Apple Search Ads, app-install campaigns, AI tools, Meta Ads Manager, Google Ads, TikTok Ads Manager, GA4, UTM tracking.
A bit about Forest Forest is London's sustainable urban mobility app with over 2 million registered users. We help Londoners move around the city by bike, and we're growing. We're now building our performance marketing function from the ground up, and this is the first dedicated hire to own it.
The role Reporting directly to the CMO, you'll own Forest's paid digital channels end-to-end from strategy to execution, attribution, and optimisation. You'll manage a significant monthly budget across Google, Meta, TikTok, and Apple Search Ads, with clear company targets across acquisition and reactivation. You'll set up our attribution infrastructure, build our audience strategy from scratch using our email database of millions of users, and use AI tools throughout your work to move faster and think smarter. This is a high autonomy, high-impact individual contributor role.
Job requirements You come with 3-5 years of hands-on performance marketing experience in a B2C, tech, or mobility environment and have a strong analytical mindset. Proven ability to take ownership of significant paid media budgets and work autonomously within the wider team. Hands-on experience with mobile measurement partners such as AppsFlyer, Adjust, or Branch. Experience with Apple Search Ads and app-install campaign management and AI tools. Comfortable with Meta Ads Manager, Google Ads, TikTok Ads Manager, GA4, and UTM tracking.
Benefits Free Forest bike rides for you and a +1, 25 days holiday pro rata + bank holidays, Private medical insurance & cash plan, Annual personal development budget, Free lunch on Fridays, Enhanced Parental Leave, Regular Socials, Birthday off, Childcare salary sacrifice.
Equal opportunities Forest is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not tolerate any form of discrimination, bias, or harassment.
