Marketing Director

Location: Remote and flexible (open to 3-4 day weeks), with access to London

Reporting to: Founder/CEO

This is a unique opportunity to join a hugely exciting start-up going through an unprecedented stage of growth. At Bold Bean Co, we are quickly accelerating to become a serious player in the UK FMCG space. Our hugely ambitious and purpose-driven team is becoming famous for making people OBSESSED with the world’s best food: Beans.

We need a Marketing Director who can lead our marketing team through its next phase of growth — someone with the strategic head, emotional intelligence, and hands-on attitude to help us unlock mainstream success while staying true to our soul.

This is a senior leadership role for someone who thrives in high-growth environments, loves building brands consumers adore, and has the curiosity and humility to lead alongside a passionate founder.

You'll have a huge amount of ownership and responsibility — an incredible opportunity for an experienced, values-driven marketing professional to make a seismic impact in one of the UK's most exciting challenger brands.

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🫘 Who Are We?

We believe beans are, by every metric, the world’s best food. Bold Bean Co began in 2021 with a mission to make people OBSESSED with beans by giving them THE BEST of beans. We are a purpose-driven brand, but an ambitious one too, and have big dreams.

In just over three years, we have scaled to supply over 1,500 stores, including Waitrose, Sainsbury’s, Ocado, and Tesco. Alongside our award-winning products, we’ve built a community of bean obsessives, a best-selling cookbook, and won The Grocer Gold’s “Start-Up of The Year.” As a certified B-corp, we’re committed to using our business as a force for good. We’ve more than doubled our revenue year on year — and we’re just getting started.

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🌟 Our Core Values

We live and breathe our 4 values, ensuring they guide our decision-making and form a part of our self-evaluation every quarter:

• BE BOLD: We are autonomous and entrepreneurial. We solve problems, are decisive and pragmatic. We take huge pride in pushing forward and taking risks. We are also decisive about where to focus, and back ourselves to ruthlessly prioritise.
• BE HUNGRY: We prioritise our own wellbeing and happiness and celebrate our individual strengths and weaknesses, and aren’t afraid to be vulnerable or ask for help. We balance and integrate work and life seamlessly, show up authentically, welcome everyone so there is a strong sense of belonging.
• BE ONE TEAM: We are hungry to continuously improve and develop ourselves and our processes and won’t give up or settle for second best. We have a growth mindset and view challenges as opportunities to develop our skills. We always operate out of our comfort zone in the pursuit of growth.
• BE YOU: We all believe in the same mission, which is bigger than any individual. We are inclusive with one another and bring a lightness, positivity and sense of perspective to challenging days at work.

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🚀 The Role  

We are looking for a confident, emotionally intelligent, hands-on Marketing Director to lead the next phase of Bold Bean’s growth.

You will take full ownership of our marketing strategy — building on our strong foundations to unlock scalable, mainstream growth while preserving the authenticity and soul of the brand.

You will manage and mentor a team of ~7–8 people, including our Brand and Digital teams, empowering them to develop into the best versions of themselves. Our brand and digital teams are already working incredibly well, and this is not about changing the strategies and principles of these teams. Rather, it’s about distilling down what’s working, protecting the magic, and finding ways to scale it. You’ll work closely with the Founder and a retained brand strategist to refine and deliver our marketing approach that feels creatively distinctive, consumer-focused, and commercially effective.

The Founder brings deep brand instinct, creative intuition, and a strong vision for what feels right. She’s built the brand from scratch and has clear boundaries — but actively wants those boundaries to be tested. The right candidate will understand, respect, and challenge her — with maturity, humility, evidence, and conviction.

This person is joining at a pivotal moment in our growth, as we launch into major retailers like Tesco and Morrisons. This means our existing tactics may no longer apply in the same way. We need someone who can develop a broader marketing strategy that aligns with our 5-year business plan and enables sustainable, mainstream growth — without compromising our core values around taste, quality, and foodiness. This role requires a strong leader who can align and inspire the entire organisation — from commercial to operations — behind a long-term marketing vision. They’ll also play a key role in coaching and developing the Brand and Digital team, working especially closely with key leads to empower them to execute brilliantly.

This is a leadership role that demands strategic thinking, operational excellence, humility, and a builder’s mindset. You’ll need to balance structure and agility — setting clear direction while coaching and inspiring the team to thrive under your guidance.

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💡 Key Responsibilities

• Set and lead Bold Bean’s 5-year marketing strategy, evolving our brand from foodie niche to mainstream must-have.
• Manage and coach the Brand and Digital teams — developing their skills, confidence, and performance.
• Establish robust KPIs that clearly link marketing performance to commercial growth goals (e.g. customer recruitment targets, awareness metrics, etc.)
• Own the overall marketing budget — ensuring we are investing for impact and scaling efficiently.
• The Marketing Director will set the total marketing budget based on commercial targets and work with the leadership team to allocate funds across brand and digital — while empowering individual leads to own and execute their line items.
• Oversee product pipeline and product strategy for the brand.
• Lead marketing strategy and deliver best-in-class campaigns — identifying and executing the most effective channels and tactics, beyond the traditional FMCG playbook.
• Champion and safeguard Bold Bean’s brand values — ensuring all activity remains emotionally resonant and distinctive.
• Lead the brand team in unlocking new audiences through consumer insight (e.g., Tesco and Morrisons customers).
• Collaborate closely with the Commercial team to align marketing initiatives with our sales and distribution strategy.
• Support retail conversations and relationships. Oversee best-in-class trade marketing executions.
• Contribute actively to leadership discussions — helping scale Bold Bean Co’s capabilities in line with long-term ambitions.
• Lead our international marketing strategy — using market insight and cross-functional collaboration (with Commercial and Supply) to identify and prioritise expansion opportunities that deliver maximum impact with minimal operational strain.
• Set clear KPIs for marketing activity and regularly report on performance, learnings, and opportunities.
• Represent marketing in senior leadership discussions and ensure that marketing strategies are aligned with Bold Bean’s long term ambitions.
• Champion Bold Bean’s brand values internally and externally — helping to embed our mission and brand spirit as we grow.

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💪 Who We’re Looking For

- You are a confident and mature marketing leader who combines strategic sharpness with emotional intelligence.

- You are deeply curious, open-minded, and always willing to challenge assumptions — yet grounded enough to build what will truly work for the brand and the consumer.

- You are hands-on and scrappy — willing to flex between leading the team and rolling up your sleeves when needed.

- You value collaboration over ego, and find joy in empowering others rather than seeking the spotlight yourself.

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🎯 You’ll Thrive in This Role If You:

• Have significant experience setting marketing strategy and leading teams (ideally managing 7–8 people) in high-growth, entrepreneurial environments.
• Have experience working in fast-scaling brands, ideally between £20–£50 million turnover.
• Are commercially savvy — able to align marketing investment to business outcomes without immediately defaulting to spending bigger budgets.
• Have outstanding brand judgment — with an intuitive feel for what’s "on brand" and how to push creative boundaries.
• Are an inspiring coach and mentor — skilled at growing people’s confidence and leadership skills.
• Are relentlessly consumer-driven — championing consumer understanding in every decision.
• Are a natural builder — excited to shape and evolve Bold Bean Co’s marketing engine.
• Have experience launching brands into international markets and understand the commercial and operational demands this entails.
• Have a strong appreciation for digital marketing (you don’t need to be a specialist but must be invested and fluent).
• Are values-driven, humble, and genuinely excited about growing a business that matters.

Bonus Points If You:

• Have scaled a brand from niche to mainstream.
• Have worked both in-house and across different sectors.
• Have experience balancing brand consistency with local cultural nuance in international markets.

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🎁 What You'll Get From Us:

• Competitive salary and bonus structure.
• Enhanced parental and sickness benefits.
• 25 holiday days + bank holidays.
• Private pension.
• Private Health Insurance.
• Free beans!
• Workaway trips.
• Remote and flexible working.
• Apple hardware.
• Wellness budget.

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What Does the Recruitment Process Look Like?

We believe in keeping things clear and transparent. Our selection process consists of four stages:

• Initial Application: Submit your CV and cover letter. We will be taking CVs from 4th may- 4th June and reviewing them w/c 6th of june, please expect to be contacted with a response by the 10th June.
• First Interview: A short virtual call (20 minutes) with a team member.
• Second Interview: A detailed discussion showcasing your skills.
• Presentation Round: Prep (~1 hr) a presentation on a relevant topic.
• Final Meetings: Meet with our founders, direct reports, and team members.

We would like to make a decision buy the end of june. 

This is our process, but if you’d prefer to showcase your skills in a different way, we’d love to accommodate—just let us know!

We’ll keep you updated every step of the way and aim to make the process as smooth and enjoyable as possible! 🚀

Everybody is welcome to apply! We know not everyone is the same (and we wouldn’t want them to be). Bold Bean Co welcomes everyone with equal enthusiasm – regardless of race, age, gender, sexual orientation, nationality, disability, or veteran status. All united by our common obsession for BEANS.