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Join a leading grooming brand that values innovation and mental health support while accelerating your career growth in a dynamic, data-driven marketing role.
Overview
Salary No salary declared 😔
Location London, UK
Expires Expires at anytime
About Harry's
Harry's is a successful men's grooming brand under Mammoth Brands, known for its quality shaving and skincare products. Launched in 2013, Harry's has evolved from shaping the customer's shaving experience into a holistic grooming solution provider and a staunch advocate for men's mental health. Join a company that prizes innovation and making a meaningful impact, having donated over $20 million to non-profit partners.
Role Summary
- Develop and implement growth strategies primarily through paid social and search channels.
- Plan, launch and optimize campaigns across various platforms including Facebook, Instagram, Tik Tok.
- Analyse performance metrics and devise future campaigns based on learnings.
- Work with the Content team to produce innovative advertising content.
- Explore new digital channels for potential growth opportunities.
Role Requirements
- An analytical mindset with a Bachelor’s degree, or equivalent experience.
- Experience in challenging analytical roles, preferably with a DTC company.
- A strong affinity to data and using it to derive actionable insights.
- Self-driven, possessing a 'hustle mentality' with an ability to handle tasks of any scale.
- Humility to work as a team player and continually helping others improve.
Application Process Details
- You will report to the Head of Growth and work with several internal and external stakeholders like Product, Lifecycle & Engagement, Brand Marketing teams, and vendors.
- Harry's offers several perks like private medical and comprehensive dental coverage, pension savings plan, wellness and l&d stipends and giveaways from their wide range of products.
About Harry’s Harry’s is a men’s grooming brand that offers high quality shave, body, hair, and skin care products at an exceptional value. Launched in 2013, Harry’s redefined the shaving experience and helped pioneer the earliest era of direct to consumer in the process. Since then, the brand has become the #2 shave brand globally and expanded to offer products for every step in its customer’s routine. Harry’s is also on a mission to ensure guys have access to quality mental health care. To date, the brand has helped connect over 2 million men to quality mental health resources. Harry’s is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, and Mando. Driven by a mission to “Create Things People Like More,” the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date. |
About the Team
Harry’s Growth team is responsible for driving new customer acquisition across both digital and offline channels. The team consists of performance marketing, creative, and analytics - together focused on delivering growth to Harry’s direct-to-consumer business. Working closely with cross-functional partners within digital product, engagement, brand marketing, and customer insights, the Growth team owns all aspects of driving consumers to harrys.com - from delivering great content to the right audience to building clear and effective user experiences from landing pages through to conversion.
We are an enthusiastic group of hard-working individuals who are constantly reinventing our approach, developing and testing hypotheses rooted in data and customer insights, and scaling Harry’s marketing efforts in a measured, cost-effective manner.
About the Role
We are seeking an experienced Growth Executive to run our paid social channel efforts. In this highly data-driven, analytical role, you will own the strategy, creative development, execution, and optimization to drive profitable growth through managing digital marketing campaigns across Search & Paid Social platforms (ie. Facebook, Instagram, Tik Tok, etc). You will run programs that have a direct impact on the growth of Harry’s DTC business through your management of these existing channels, while exploring other marketing channels that will drive new customer acquisition.
Responsibilities:
- Work in collaboration with the Head of Growth to define strategy, manage, and efficiently scale customer acquisition, primarily through Digital Channels, primarily Paid Social & Search
- Lead and perform campaign planning, execution and optimization to deliver sales and CPA targets
- Set and manage monthly and yearly goals for profitable growth in new customer acquisition in the channels you lead
- Track and report on performance, identifying key wins and learnings to advise future campaigns
- Manage campaigns in platforms across Facebook, Instagram, Tik Tok, etc, optimising targeting, offers, creative, and landing page experiences
- Lead creative development workstreams, defining ad creative strategy for your channels and working closely with the Content team to deliver breakthrough ad content
- Identify opportunities to expand into new digital channels
- Work cross-functionally on projects across Harry’s portfolio of products
This might describe you:
- Bachelor’s degree, or equivalent experience
- Demonstrable experience in an analytically challenging role (bonus for hands-on growth experience at a DTC company)
- Intensely data-driven in your approach to solving problems, with a persistent desire to look for opportunities through data analysis, go multiple levels deep, understand, and take action.
- Hustle mentality; highly self-motivated and self-directed in your work with a bias towards action and a willingness to take on tasks no matter how big or small.
- Insatiably curious and motivated by learning and mastering new things; constantly testing & learning to figure things out; willing to take calculated risks
- You thrive on direct, honest, and supportive feedback
- Zero ego team player, always thinking about how to help those around you excel
- Sense of humour -- we take our work seriously and ourselves un-seriously
Who you will work with:
- Report to Head of Growth
- Work side-by-side with a best-in-class Growth team - performance marketing & creative development
- Internal teams at Harry’s including Product, Lifecycle & Engagement, Brand Marketing, and distribution
- External vendors and agency partners who support across various marketing channels and tools
- Private medical and comprehensive dental coverage
- Pension savings plan with company match
- Group Income Protection and Life Assurance benefits
- Equity in Mammoth Brands
- Generous time off plus 8 paid bank holidays
- Wellness and L&D stipends
- 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
- 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
- Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
- Free products from all of our brands
Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.
Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Mammoth Brands' commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.
We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.
