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Exciting opportunity to spearhead campaigns for a sustainable adventure travel company.
Overview
Salary
£80000
Location
Toronto, Canada - Hybrid
Nomad Friendly?
Expires
Expires at anytime
Organisation Summary
Explore is a leader in creating unforgettable, sustainable small group holidays. We offer a wealth of travel experiences, from classic tours and family adventures to niche walking, wildlife and cycling trips. Committed to sustainability and continuous improvement, we operate in around 100 countries, crafting extraordinary adventures that delight our customers and respect our planet.
Role Summary
- Take leadership of regional strategy as maternity cover, optimising campaign performance for USA and Canada.
- Boost online visibility, traffic and conversions, with a special focus on SEO, GEO, and PPC.
- Work in sync with global teams to ensure alignment with brand standards.
- Energise content opportunities in collaboration with a copywriter, devising innovative ideas to distinguish our brand in a crowded market.
Role Requirements
- An analytical, data-driven mindset with the capability to turn insights into action.
- Strong experience in running and tuning PPC campaigns.
- In-depth knowledge of SEO and content strategy.
- Ability to spot opportunities and work efficiently with copywriters to generate high-performing content.
- Proactive approach towards target accomplishment, learning and growth, with a flair for creative thinking and freshness in campaign execution.
Explore is an adventure travel expert focused on sustainable, small group holidays which create stories to tell for a lifetime. From classic group tours and family adventures, to walking, wildlife and cycling trips. With around 100 countries to choose from, our customers explore the world with us. Join us on our journey, creating extraordinary travel experiences for all. Sustainability has always been at the heart of what we do, as has the ethos of continual improvement. A trusted brand
The role: This maternity cover contract is ideal for someone who thrives at the intersection of performance marketing and analytics and is excited to take ownership of regional strategy while working closely with our global teams. You will play a key role in driving online visibility, traffic, and conversions across the USA and Canada. With a strong focus on SEO, GEO, and PPC, you will lead the execution and optimization of campaigns from a North American perspective, ensuring they are tailored to our regional audiences while remaining aligned with global brand and performance standards. You'll also play a key role in shaping content opportunities alongside our copywriter, bringing forward creative, insight-led ideas that help our brand stand out in a competitive landscape.
Job requirements: It is essential that your application demonstrates: You are a data-driven marketer with a strong analytical mindset, comfortable interpreting performance data and turning insights into action. You have hands-on experience managing and optimizing PPC campaigns, with a solid understanding of keyword strategy, bidding, and performance drivers. You are knowledgeable in SEO and content strategy, with the ability to identify opportunities and collaborate effectively with copywriters to create content that performs. You are a proactive problem-solver who enjoys testing, learning, and continuously improving campaign performance. You are a creative thinker who brings forward new ideas and approaches and can translate insights into compelling campaigns that stand out in a competitive market.
Benefits: We put people at the heart of everything we do and are proud of the extensive benefits we offer. This role is based in Toronto with 2 days per week in the office. This is a full-time position, however work life balance is important to us and so we are open to discussion on flexible working patterns (minimum 4 days per week).
