Planning Director - Charity

Overall Purpose -

We are recruiting a new Planning Director to join our strategy team. As well as leading communications campaigns for our key clients, this role will help shape the future of our strategy team and agency offer.

We are looking for someone with at least 8 years of strategy experience within agencies, with a history of creatively strong advertising campaigns. Any past experience of direct response, ideally within the charity sector, is essential for this role.

Key Responsibilities -

Insight & Strategy:

• Distil brand, campaigns and fundraising portfolios for growth, that inspire effective and interesting creative work,
• Pursue innovation that will help our charity clients especially adapt to a changing marketplace and secure future growth,
• Support our clients in strategic transformation, of their brand, campaigns and product portfolio,
• Design new and interesting research processes for gathering and distilling insight, using qualitative and quantitative techniques

New Business Development:

• Produce insights, and pitch decks that win new business for the agency, particularly new retainers and long-term projects
• Produce proprietary thinking, research, blog posts and events that help the charity sector answer their big challenges and position GOOD as a thought leader
• Help GOOD define it’s product and service offer, answering key problems for clients in the charity and commercial sector and opening up new income streams for the agency

Championing Effectivness:

• Work alongside clients and colleagues to build a culture of marketing effectiveness and measurement
• Turn successful work into effectiveness case studies that win awards, based on solid marketing theory and models,
• Ability to analyse performance of fundraising portfolios and integrated campaigns, advising on their transformation for future growth

Client Development:

• Ensure healthy client relationships, particularly with our key retained clients. Lead the management of client communications portfolios, including running quarterly and annual planning meetings.
• Work with client services to identity key growth opportunities within existing clients, successfully selling in additional projects

Team and Agency Culture:

• Contribute to the agency and team’s culture, sharing knowledge, inspiration and ideas that make GOOD a better, more effective place to work and help us have an even greater impact on society and the planet.

Knowledge & Skills

Knowledge -

• Strong fundraising and direct response experience
• 8 years of strategy experience
• Charity sector experience
• Market innovation practices
• Strategic transformation on brands, campaigns and product portfolios
• Performance Analysis – techniques for analysing campaign and fundraising portfolio performance

Skills -

• Excellent communication skills
• Analytical skills
• Creative thinking
• Proficiency in Strategic Planning and transformation
• Designing and executing research design
• Business development to win new business
• Client Relationship management
• Team Collaboration
• Self-motivated ·
• Confident and enthusiastic

Benefits

GOOD People:

• 25 days holiday allowance per year
• Office closure between Christmas and New Year, 3 days in total
• 1 day off for your birthday
• Enhanced Maternity & Paternity Leave
• Personal Development - work related & non-work related training
• Cycle to work & Season tickent loans
• Employee Ownership - Part ownership of the business
• Tax Free annual bons
• Pension Scheme

GOOD Support:

• Employee Assistance Programme
• Health Plan - Includes cash back on a range of medical and alternative therapy costs, virtual GP and prescription service
• 24/7 unlimited counselling support
• Discount gym and health club memberships
• Confidential access to Self-Space, mental health counselling X3 per year
• Mental Health First Aiders
• Independent Financial Advice Clinics
• Quiet, private room in office for prayer and breastfeeding

GOOD Giving:

• 2 days for volunteering and activisit per year
• Individual fundraising, matching funding up to £100
• Give as You Earn (GAYE) - matched payroll giving

GOOD Stuff:

• Breakfast provided on days in office
• Spud Club lunch on Wednesday
• Weekly drinks in office
• GOOD Times & Belonging team organise regular socials, speakers and outings
• Early finish on last Friday of every month
• GOOD Egg - a celebration of staff every month
• Local discounts with Bankside Buzz Card

Salary Range

Pay range and compensation package -

Salary range between £70,000 to £80,000 depending on experience, plus benefits

GOOD is committed to diversity and inclusivity in the workplace. We encourage applications from all qualified individuals regardless of race, gender, age, sexual orientation, disability, or any other characteristic protected by law.