Marketing Lead

We are hiring a Marketing Lead to take ownership of Mission Kitchen’s marketing activity, planning and delivering effective marketing activity across all our channels and business activities.

This is both a strategic and hands-on role for an experienced marketer who can shape our overall marketing direction whilst creating compelling content and delivering day-to-day activity across all channels, trying, testing and learning. You will be responsible for building and executing a marketing plan that drives growth across our kitchen and workspace membership, events, venue hire, and new product areas including corporate gifting and culinary workshops.

You will take sole responsibility for Mission Kitchen’s marketing, a department of one, assisted with specialist freelance support. So this role requires an energetic, multi-disciplinary marketer equally comfortable creating strategies and rolling up their sleeves to implement them.

What you’ll do:

• Develop a comprehensive, actionable marketing plan targeting growth across all channels
• Create engaging and effective content to drive social media engagement, reach and growth
• Craft brand messaging and copy for use in campaigns, on website and across all channels
• Manage email marketing and CRM
• Oversee digital paid media campaigns across Search and Meta
• Manage specialist agency and freelance support
• Deliver targeted campaigns to drive growth of specific products and services
• Set KPIs, monitor results and adapt strategies to increase effectiveness
• Manage marketing calendars, budgets, and performance reporting
• Report regularly to the Founders on performance and opportunities

What we’re looking for

• 3+ years marketing experience
• In-house experience managing marketing at start-ups and growing brands
• Strong track record of driving growth through primarily digital marketing channels
• Confident using data to analyse effectiveness and optimise strategies and spend
• High levels of ownership and accountability
• Comfortable working in a fast-paced, entrepreneurial environment
• Self-starter who enjoys collaborating with small teams

Bonus but not required:

• Directly relevant experience delivering marketing within workspace, coworking or other membership-based businesses.

Details

·      Contract: 2-3 Days per Week (Depending on Candidate)

·      Basic: £40,000 pro rata

·      Location: Hybrid – we’re based in Nine Elms, London