Marketing Manager, Collins

Introduction to the role

A fantastic opportunity to become a key member of a high-performing marketing team and manage successful, strategic campaigns that resonate with primary school teachers and school leadership teams. You’ll be responsible for creating innovative campaigns across a range of subjects with a focus on digital channels, that meet revenue, evaluation and dues targets and help grow Collins’ presence in the strategically important primary market. You will be part of the team working on the market leading series Collins Big Cat and developing how we support reading in primary schools.

Key tasks and accountabilities

•   Develop, write and implement marketing plans for product areas as directed on time and to budget

• Produce marketing campaigns that deliver ideas with accuracy and flair, with relevant messages and appropriate use of design

• Show leadership driving digital campaigns that make full use of online marketing opportunities, including briefing web pages, copy writing, creating video and graphics for social media channels and designing emails

• Utilise all digital platforms and channels including YouTube and Amazon to produce innovative campaigns that set us apart from the competition

• Work effectively with freelance marketers, designers, mailing houses and other marketing service providers, giving clear briefs and guidance to ensure that quality work is delivered to schedule and budget

• Measure and report upon campaign performance

• Support the sales team with ongoing lead generation, effective materials and sales initiatives as required

• Management of designated areas of the marketing budget

• Plan, organise and attend events and exhibitions as agreed and in line with strategic aims of the division

•    Line management and supervision of team members as agreed with the Schools Marketing Director

• Actively research and look for marketing opportunities to maximise reach and drive sales of resources

• Work with authors to help maximise sales and to support our aim to provide excellent author care

• Present campaigns to the sales team and wider business as needed

• Lead on additional projects as needed and agreed with the schools marketing director

• Work with editorial colleagues to shape acquisitions and resource development

Experience required:

• An interest in education publishing and marketing

•   Proven success in using a range of digital marketing channels successfully

• Experience of design systems preferable – e.g. Canva/Photoshop/Adobe

• Strong organisation skills and ability to prioritise workload and juggle tasks

• A clear, accurate writing style and the ability to produce fluent and persuasive copy

• Able to use initiative to develop new ideas and solve problems

• A proactive and can-do attitude, with the ability to remain calm under pressure

• A team player with excellent communication and people skills

• Excellent attention to detail

Benefits

• Hybrid working model (3 days in the office)

• 28 days holiday plus bank holidays (option to buy and sell holiday days) 

• Enhanced pay for maternity, paternity, adoption and shared parental leave 

• Private healthcare cover and life assurance 

• Summer Hours  

• Free access to HeadSpace, employee assistance programme (24 hour helpline), mental health first aiders, and a wellbeing portal 

• Season ticket loans (from day 1 for entry level) and cycle to work scheme 

• Relocation Rent Support Loan  

• Employee networks: HC All In (open forum), Elevate (for ethnic minority colleagues), HarperParents, Menopause at Work, Pride at HC, Social Mobility Network and Neurodiversity at Work

• Unlimited training on our Learning and Development portal, management courses (up to MA level) and mentoring programmes 

• Virtual GP and eyecare vouchers 

• Gym membership discount 

• Onsite physiotherapy (London only) 

• Charitable donation matching and 2 volunteering days 

• We're a certified Carbon Neutral company

• Green Electric/Hybrid Car Benefit Scheme (salary sacrifice)

• With Trees for Life we plant a tree in the Highlands of Scotland for every permanent hire

• Free e-books and audiobooks, digital newspaper subscriptions and discounts on books 

• Subsidised canteen and retail discounts 

• Onsite prayer room 

The Book Trade Charity offers financial support to people looking to enter the book trade but who may struggle to afford the costs of attending interviews and undertaking internships or entry level positions. For more information visit  https://www.btbs.org/

At HarperCollins, we value authenticity and integrity in our recruitment process. To ensure a fair and accurate evaluation of all applications, we ask that all responses to assessment questions reflect your own thoughts, experiences, and capabilities.  This allows us to fairly assess your knowledge, skills, and experience to determine how they align with the role. We value diverse perspectives and genuine contributions, even if answers are not perfect. The use of AI tools or external assistance to generate responses is discouraged unless explicitly permitted for specific tasks.

If you wish to discuss anything regarding this position and/or your application to this role, please reach out directly to [email removed - click apply for more details] with subject heading ‘Vacancy Query’ plus the job title and we will aim to get back to you within 5 working days.

Please note, if you are interested in the role you would need to submit your application via Applied. We do not accept email applications.