Marketing and Content Lead - Social Enterprise

Note: Please submit your application to our website. We're unable to accept applications made through external sites or via CV alone.

At the University of Manchester Students’ Union, we run a student bar, a coffee shop, a merch line, music venues, trips and events but not to generate profits for shareholders. We run them to fund services, societies, jobs, activism and frontline student support. Our commercial offer is values-led, student-powered and entirely reinvested into our mission.

As Marketing & Content Lead – Social Enterprise, you’ll lead the creative and strategic direction for marketing across 532 Bar & Kitchen, Corridor Coffee Co, Union Threads, and a year-round programme of trips, pop-ups and student-led events. These aren’t just places to hang out. They’re the engine that fuels the student experience. And your role will shape how they show up in student life.

This is not just a delivery role. You’ll be trusted to lead multichannel campaigns that blend brand storytelling with offer-led marketing. Increasing visibility, driving bookings, building loyalty and growing revenue. Whether you’re launching a new menu, rolling out a seasonal loyalty scheme, or amplifying a society-led event, you’ll ensure our marketing is student-first, insight-driven and culturally relevant.

You’ll work across Business Development, Events, Design, and Insight to deliver joined-up campaigns that feel fresh, engaging and purposeful. You’ll lead content planning and campaign delivery, manage budgets, track performance, and shape how students connect with our commercial spaces. You’ll also line-manage a graduate staff member and support a wider network of student creatives.

We’re looking for someone who’s:

• Experienced in leading multichannel marketing campaigns (hospitality, events, retail or student contexts preferred)
• Skilled in brand copywriting, content planning, and digital channel management
• Confident using CRM, email and analytics platforms to drive performance
• Comfortable managing creative workflows and coaching others

Most of all, we want someone who sees marketing not just as a function, but as a force to build communities, shift culture, and create a new model for student-led commercial success.

Please read the full role profile before applying, as well as our guide to recruitment. 

Details

Salary: £31,600–£34,750per year

Contract: Permanent

Hours: Full time,35 hours per week

Location: Manchester (with flexible hybrid working)

Our Reward Package

You'll get access to our reward package which you can see here.

Recruitment Guide

We have a guide that explains our full recruitment process. We recommend reading through this before beginning an application.

 View/Download UMSU Recruitment Guidelines 2025

If you are invited to interview with us, we will share our interview questions in advance so you can prepare your responses. We’re more interested in hearing about your experiences and ideas than in testing your memory, and so we want you to feel as prepared as possible.

Inclusivity and Accessibility

We are committed to equality of opportunity, and we work hard to ensure we appoint based on skill and values.

We particularly encourage applications from Disabled or Black, Black British, Black Welsh, Caribbean or African candidates as these groups are currently underrepresented in our staff team.

If you have any accessibility requirements or require adjustments to support you to apply to work with us, please get in touch. We can offer reasonable adjustments at all stages of our recruitment process.

Recruitment Timeline

Applications opened: 28/07/2025

Applications close: 25/08/2025

Interviews: 10/09/2025

Role Commencing: ASAP

We may close applications early if we receive a high volume of applications. We recommend that you apply as soon as possible to avoid disappointment. In this case, all applicants who have started an application will be contacted 2 hours before we close the role.

Contact

People Team:

You can contact the People Team with any questions regarding this vacancy or our recruitment process.

Email: [email removed - click apply for more details]

Phone: 0161 306 3279

Hiring Manager: Ela Hollies

You can contact the hiring manager with any questions regarding this vacancy or our recruitment process.

Email: [email removed - click apply for more details]