Digital Marketer (maternity cover)

If you are a digital marketer looking to shape a better future for food and farming in the UK, then this could be the opportunity you’ve been looking for. Pasture for Life [PfL] is a non-profit helping people understand how grazing animals on pasture can regenerate landscapes, enrich food systems, and support rural economies. We help everyone — from farmers and landowners to retailers and shoppers — to take action, before it is too late. We do this through building community, certification for 100% pasture-fed produce, and knowledge exchange with farmers. Now is an exciting time to join PfL. We have an ambitious business plan to direct our growth from 2025 to 2030. Part of this includes a new approach to our membership and a new website (launching October) — an important opportunity to re-establish our brand identity and create a functional and engaging interface for users.

The role

The Digital Marketer will lead the planning, creation and delivery of high-quality, engaging, and user-focused content across a range of digital platforms. Primarily, this will include taking ownership of the PfL website, social media accounts (Instagram, Facebook, X, LinkedIn, YouTube), email marketing and reports, Eventbrite presence and other marketing collateral needed. You will play a vital role in enhancing PfL’s digital presence to bring in new audiences and convert existing members of our community to the next stage of their relationship with us — whether that’s sharing our content, attending an event, donating, becoming a paid member, buying access to an event, or certifying a farm or retail business. You will be familiar with content management systems to publish and maintain content on a complex website, with a strong understanding of digital workflows. You will have excellent editorial judgement and a user-first mindset, ensuring all content is purposeful and aligned with the intended audience. You will use analytics and user insights to evaluate performance and continuously optimise content. Your written copy skills will be aligned to our tone of voice, as well as accurate and grammatically correct. Central to this role is the ability to create exceptional visual content. We are looking for someone who can create scroll-stopping content, with the skills to shoot, edit and publish social-first video, audio, and stills that drive brand awareness and deliver results. You will report to the Marketing and Operations Director, work closely with our Membership Manager, and deliver to other marketing needs of the team. As a nimble operation, there is scope for someone with drive and creativity to shape the role and make a big difference.

About you

● You have created high-quality, high-performing social content — whether for a startup, food brand, or yourself

● You know how to shoot and edit video fast, using tools like CapCut, Adobe, or your phone

● You have experience with Facebook and Google ads, Adobe Creative Cloud, Mailchimp, content management platforms (e.g. Notion) and CMS (website)

● You go bold and love trying out new ideas that might not scale (yet)

● You care about helping small businesses grow and want to work somewhere with purpose and pace

● You thrive in a small business — juggling priorities, working independently, and making things happen quickly

● You are audience-centric and always keep the end user in mind

● You can manage your own workload effectively to plan and organise work to meet deadlines Confidential Pasture For Life September 2025

● You’re a confident communicator with the ability to engage a wide range of people Bonus skills

● Experience with Google Analytics and ideally SEO

● Photography background

● Experience within the food and farming sectors

● Interest in and understanding of agroecological and regenerative farming

How to apply

We’re interviewing on a rolling basis until we find the right candidate. Submit your application - CV and cover letter - as soon as possible using the link above. The recruitment process will include a practical assessment and an interview.