Volunteer Email Marketer Volunteers

What will you be doing?

Role Description Africa Health Organisation (AHO)  seeks creative and skilled Email Marketer Volunteers to join us in celebrating our Silver Jubilee and optimising our marketing strategies to connect with our targeted audience. As an Email Marketer Volunteer, you will support the Head of Marketing with content creation, scheduling, list segmentation, email delivery and performance analysis to drive conversions and foster strong relationships with our subscribers. You will also study data insights to optimise campaigns, improve engagement and drive measurable results.  Objectives of this role

Working with the marketing team to develop and execute strategic email marketing plans. Identifying target segments, defining campaign goals, and determining the optimal frequency. Ensuring the accuracy and hygiene of the email database, maintaining opt-in practices and complying with data protection regulations. Collaborating with cross-functional teams, including design, content and analytics.

Your duties and tasks

Develop and execute end-to-end email marketing campaigns, from conceptualisation to delivery and analysis. Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action. Segment and manage email lists, ensuring accurate targeting and personalised communication based on customer demographics, preferences and behaviour. Design visually appealing email templates that are responsive across devices and browsers. Identifying opportunities for email optimisation and implementing A/B testing to analyse performance metrics to optimise campaign effectiveness and engagement rates. Monitor and study key performance indicators (KPIs) for email campaigns. Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement. 

  VOLUNTEERING IS NOT A PAID JOB All our Volunteer Opportunities are unpaid or unsalaried. Do not apply if you are seeking a paid position or intend to negotiate a compensation package with us.  Volunteering allows people to give their time for free to society while gaining the experience they need when applying for future paid jobs.

What are we looking for?

Required skills and qualifications

A bachelor’s or preferably a master’s degree in marketing, communications, management, psychology, advertising, digital marketing, creative writing, social media, art and design, business studies, health, medicine, or an MBA in Marketing or related field. English native or C2 Proficiency, as English is the primary language used in email marketing. We also welcome candidates with proficiency in official languages from Indonesia, Iceland, Singapore, Thailand, Korea, India, Russia, Japan, Mexico, Bahrain, Vietnam, Kuwait, Italy, Ireland, Qatar, Denmark, France, Spain, Brazil, Portugal, UAE, Germany, the Netherlands, Finland, Saudi Arabia, Sweden and Norway. 3+ years of experience as an email marketer or in a marketing role. Strong understanding of email marketing best practices, deliverability, GDPR and CAN-SPAM compliance. Proficiency in email marketing platforms, e.g Mailchimp, and other marketing automation tools. Proficiency in donation payment systems and platforms, such as Stripe, and compliance to prevent unauthorised, illegal donations and money laundering. Familiarity with WordPress, HTML and CSS for website updates and customising email templates. Being accustomed to A/B testing, as well as Google Ads and other relevant advertising platforms.

Creative thinking and the ability to develop engaging email content.  

Preferred skills and Qualifications

Outstanding copywriting and editing skills to craft engaging email content. Familiarity with CRM integration systems and customer segmentation. Understanding of email deliverability and reputation management. Knowledge of email personalisation and dynamic content strategies. Relevant certification in email marketing or related fields.

  Certification and Professional membership Certification and professional membership from one or more of the following

Chartered Institute of Marketing (CIM), Institute of Data and Marketing (IDM), Advertising Certified Professional in Advertising Digital Marketing Pro Social media marketing Certification in Digital Marketing Google Analytics and Google Ads Facebook Certified Planning Professional Content Marketing Certification YouTube Certification SEO Toolkit course

What difference will you make?

Your skill and input will shape how we present ourselves to our service users, stakeholders, funders and general public. With your help, we will be able to continue providing health and social care in Africa and the Diaspora and saving lives. Your help and expertise will enable us to adapt and survive, and explore new possibilities, activities and ways of working through email marketing. Our mission is to lead strategic collaborative efforts with other partners to promote equity in health, combat disease, and improve the quality of life of the people in Africa and the Diaspora. Your email marketing input will propel our fundraising activities, helping us thrive and make our long-term growth sustainable at a critical time. With your email marketing skills and talent, you will help us reach out to the various communities to spread the word. Your networking and press contacts will help amplify the work already being done by an excellent team of volunteers.