Marketing Manager (with digital expertise)

The Role and Key Responsibilities

This is a pivotal creative and strategic role within our small, mission-driven team. Over the past year, this position has significantly developed the foundation of the digital marketing infrastructure at Sutton Community Farm. We're now looking for someone who can take ownership of the marketing processes that have been put into place and carry on the work required to fulfill our 5-year business

plan.

This role requires both a hands-on content creator and analytical strategist. On one hand, you'll spend significant time capturing photos and videos on the farm, designing graphics in Canva, writing engaging copy, and bringing our story to life across all digital channels. On the other, you'll also manage the strategy, analytics, and technical implementation that makes it all work.

This role consists of mostly digital marketing responsibilities (80%), but also requires some offline marketing activities (20%). The ability to strategically prioritise is a critical component of this role, to

work within the resource and budget constraints at the farm.

Key Responsibilities

Strategy and Analytics

● Develop marketing strategies (bi-annually), set KPIs based on customer acquisition targets, and prepare monthly reports

● Monitor and allocate budget efficiently using data to inform decisions Manage Marketing Activities

● Develop and execute biannual marketing campaigns from concept to delivery, coordinating with the operations/customer service team

● Create and manage digital ads, set budgets, monitor performance, and report on ROI

● Plan, coordinate and execute offline marketing campaigns like flyering, PR opportunities, external events, or in-the-field sales.

● Build relationships with any kind of strategic partner; develop cross-promotions

Content Creation

● Capture photos and videos on the farm and create engaging content (reels, graphics, posts) that follow brand guidelines with compelling copy across all platforms (Instagram, Facebook, occasionally LinkedIn, website, email, print material)

● Maintain organised content archives and coordinate with the farm team to gather stories and seasonal highlights

Social Media Management

● Manage and grow social media accounts with consistent posting, active community engagement, and monthly performance tracking

● Plan and execute paid social campaigns targeting new audiences

Email Marketing

● Lead email marketing activities, including growing our audience and managing audience segmentation

● Liaise with other staff members to send out monthly newsletters and contribute to weekly customer emails

● Develop re-activation sequences and track email performance metrics

Website Management

● Keep website content current, implement SEO best practices, and update product imagery when necessary following website design principles

● Review monthly analytics and collaborate with website partners on technical issues

A note on our dynamic roles: Sutton Community Farm’s roles are defined to a certain extent, and our staff understand their key responsibilities and aims when they start. However, the shifting priorities of the farm and our small team demand flexibility, and we don’t want to restrict people by their title or their function. We regularly review the farm’s strategy, and give all staff the opportunity to shift to roles which align their skills and interests with the needs of the farm.

Our Ideal Candidate

Creative and technical content creation

● Proven ability to create engaging photo and video content for social media (we will request links to portfolio examples in the application form)

● Confident using smartphone and/or camera to capture compelling content in varied environments

● Strong video editing skills for creating reels and short form content

● Proficient in Canva (or similar design tools) with an eye for visual consistency

● Excellent copywriting skills with the ability to adapt content for different platforms and audiences

Digital marketing expertise

● Demonstrable experience managing social media accounts and growing engaged communities

● Hands-on experience with paid advertising (Meta Ads, Google Ads)

● Strong analytical skills and comfort working with data from Google Analytics, Google Search Console, Meta Business Suite, and email platforms

● Experience with email marketing platforms (ideally Mailchimp)

● Understanding of SEO fundamentals and website content management

● Process-oriented approach to managing content libraries, campaigns, and reporting

Desirable

● Experience marketing for small businesses, B2C retail or e-commerce, social enterprises, or mission-driven organisations with smaller budgets

● Knowledge of emerging social media trends and willingness to experiment with new formats

● Familiarity with community organising or volunteer engagement

● Understanding of sustainable food systems and local food movements

Benefits

● 45% staff discount on the farm’s online shop

● 3% Employer contribution to Pension Scheme

● Personal training budget, for relevant training or conferences

● Flexibility on working days and hours (in agreement with the rest of the team)

● 25 days paid holiday + bank holidays pro rata

● Salary increases as you become more experienced and established at the farm (up to 10% after four years)

● Six therapy sessions paid for by the farm

Our Team

Diversity matters to all of us at Sutton Community Farm. We have a working environment where we value and respect each person’s unique contribution. Diversity helps us identify where change is needed and what is required to promote equity, as well as reflect the concerns of our community.

We are committed to equality of opportunity and welcome applications from individuals regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

We are committed to our Equal Opportunities Policy and we have taken steps to ensure our application process and workplace promote equality and inclusion, for example:

● Using an application form rather than a cover letter, so we can review your application anonymously and only use relevant information to shortlist candidates

● Actively supporting flexible working, part time roles and job shares

● Staff-led training and initiatives on subjects of anti racism, equality and inclusion

● Access to interest free loans to assist with travel expenses or similar

● Developing a safer spaces agreement for our farm community

Please follow the "apply" link to find the full job description and the link to application form and a preview of the application form questions.