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Lead the transformation of health care as a Senior PPC Manager at Numan, a globally established and mission-driven company in the healthcare space.
Overview
Salary
No salary declared 😔
Location
London, UK - Hybrid
Expires
Expires at anytime
Organisation Summary
Fuelled by the mission to empower individuals to control their health, Numan has grown to a global team of over 300 since its inception in 2018. By integrating diagnostics, medication, supplements, digital programs, and consultation into a single platform, we're making a real impact on healthcare. Our work is backed by top-tier investors and has already positively impacted hundreds of thousands of UK patients.
Role Summary
- Lead the Paid Search strategy and performance across Google and Microsoft Ads.
- Manage end-to-end PPC strategy, including campaign build, optimization, and budget.
- Collaborate closely with Product and Creative teams for high-quality ad copy, landing pages, and user-journey optimization.
- Run structured tests to boost conversion rates, quality scores, and overall efficiency.
Role Requirements
- Extensive experience in managing PPC at scale across Google Ads and Microsoft Ads.
- Expertise in Smart Bidding, RSAs, keyword strategy, conversion tracking, and platforms like Looker, GA4, or Amplitude.
- Ability to manage budgets and report performance to stakeholders.
- Excellent copywriting, communication, and collaboration skills.
- Familiarity with attribution models, Marketing Mix Modelling (MMM), and incrementality testing.
Application Process Details
- Numan offers a plethora of benefits including options, holiday rising with tenure, Vitality health insurance, enhanced maternity and parental leave, nursery benefits, an employee assistance programme, generous pension contributions, flexible working options, personal training and development budgets, Wellhub membership, cycle to work scheme, season ticket loans, discounts on Numan products, paid volunteering days, and additional time off for long-term employees.
About Numan Founded in 2018, Numan has grown to a team of over 300 people distributed globally, united by the mission to empower individuals to take control of their health. We are transforming healthcare by integrating diagnostics, medication, supplements, digital programs, and doctor consultations into a cutting-edge platform. Our efforts are supported by top-tier investors and have already positively impacted hundreds of thousands of patients in the UK.
The role As a Senior PPC Manager at Numan, you will lead the Paid Search strategy and performance across Google and Microsoft Ads. You will be responsible for owning the end-to-end PPC strategy, leading campaign build, optimization, and budget management. Your role will involve implementing and refining value-based bidding strategies using tools like Amplitude or first-party data. You will work closely with Product and Creative teams to ensure top-notch ad copy, landing pages, and user journeys. Additionally, you will run structured tests to enhance conversion rates, quality scores, and overall efficiency, and collaborate with Paid Social and SEO teams to share learnings and drive integrated growth.
Job requirements We are looking for someone with extensive experience managing PPC at scale across Google Ads and Microsoft Ads, expertise in Smart Bidding, RSAs, keyword strategy, and conversion tracking. Strong analytical skills and familiarity with data platforms such as Looker, GA4, or Amplitude are essential. Experience in managing budgets and reporting performance to stakeholders, as well as excellent copywriting, communication, and collaboration skills are required. Knowledge of attribution models, Marketing Mix Modelling (MMM), and incrementality testing is also important.
Benefits Numan offers a range of benefits including share options, 25 days holiday (increasing with tenure), health insurance with Vitality, enhanced maternity and parental leave, nursery benefits, an employee assistance programme, generous pension contributions, flexible working options, personal training and development budgets, Wellhub membership, cycle to work scheme, season ticket loans, discounts on Numan products, paid volunteering days, and additional time off for long-term employees.
Diversity at Numan At Numan, we value diversity and are committed to creating an inclusive environment where everyone feels respected and valued. We believe embracing diversity drives innovation and creativity, helping us to tackle challenges from various viewpoints.
