Hector & Ajax: The Vision

Hector & Ajax is a premium menswear brand built on bold colour, beautiful fabrics and a dynamic, modern aesthetic; supported by a complete visual identity, colour system, and brand world. 

Our ambition is simple:

to build a decade-lasting menswear house where sustainability, craftsmanship, and storytelling create enduring value.

The creative and brand foundations are in place.

Now we need a late co-founder who can transform this into real traction, community, and commercial momentum.

The Role in One Sentence

A late co-founder who will own and build the brand, growth function, and creative direction of Hector & Ajax.

Your Role as Co-Founder

1. Brand & Creative Stewardship

• Become co-architect of the Hector & Ajax brand universe.
• Champion the visual identity, colour palette, and tone of voice across every channel.
• Evolve the aesthetic as we scale, while protecting premium quality and cohesion.

2. Lead Our Growth Engine (crucial)

• Build our 12–24 month brand and growth roadmap.
• Oversee a structured content + marketing system designed to drive awareness and revenue.
• Develop and enforce a high-standard brand calendar.

3. Manage & Elevate a Marketing Executive (Remote)

You will directly manage our part-time marketing exec, including:

• Setting priorities, briefs, and weekly workflows
• Providing creative and strategic guidance
• Uplifting their execution standards
• Reviewing content before it goes live
• Helping them grow into a capable operator who supports your vision

You are not doing everything alone, but you are responsible for the quality.

4. Creative Direction & Production

• Own editorial direction, shoots, and campaign concepts.
• Manage creators, stylists, photographers, and editors.
• Produce premium, emotionally resonant assets that reflect the brand’s world.

5. Community & Cultural Positioning

• Build our early creative community: stylists, influencers, queer creatives, brand collaborators.
• Drive hype and momentum around drops, micro-collections, and releases.
• Seed the brand in the communities where Hector & Ajax can truly matter.

6. Commercial Input & Operational Partnership

• Support launch planning, early merchandising insights, and demand signals.
• Keep brand integrity aligned with financial discipline (margins, inventory, quality).

7. WooCommerce & Digital Growth

• Shape the customer journey on WooCommerce:
• merchandising
• storytelling
• CRO
• analytics
• UX
• Develop core email flows and growth automations using lean tools.

What You’ll Bring as a Co-Founder

Essential

• 3–10 years in brand building, creative direction, marketing, or growth - ideally in fashion, premium, D2C, or lifestyle.
• A strong portfolio showcasing premium taste and execution.
• Experience guiding junior marketing or creative talent.
• Ability to run strategy and hands-on execution simultaneously.
• An entrepreneurial mindset: ambitious, autonomous, resourceful.
• A genuine appetite for a 100% equity-based co-founder role.
• An ability to build in a scrappy, resource-constrained environment.

Preferred

• Early-stage brand experience.
• Familiarity with WooCommerce and e-commerce best practices.
• Understanding of sustainability communication and ethical production.
• Experience leading shoots, campaigns, or content teams.

Who This Role Is Perfect For

• A creative/growth leader fed up with doing great work for someone else’s equity.
• A multi-disciplinary operator who wants true ownership, autonomy, and long-term upside.
• Someone who gets energy from building systems, culture, and brand worlds from zero.
• A person with strong taste, but also strong commercial instincts.

What You’ll Get

A significant founding equity stake

Not symbolic — meaningful, aligned ownership in a brand with long-term ambitions.

Creative power + strategic control

You’ll have a key role in shaping everything: how the brand looks, feels, sounds, grows, and evolves.

A premium, sustainability-driven canvas

A chance to build a thoughtful menswear house with integrity - rather than chasing trends or fast-fashion shortcuts.

A partnership built on taste, ambition, and high standards

You and the founder will co-lead the next decade of Hector & Ajax.

No Financial Investment Required

The founder has already covered early-stage investment, brand creation, production, and setup. Your contribution is sweat equity, not capital.