England Women Communication Manager

PURPOSE

We are looking for an experienced communications specialist who can support the England Women’s cricket team, protect and enhance the team’s reputation, and build the profile of the players and the women’s game.

This role will play a crucial part in driving interest in the England Women’s team in what is a landmark year for women’s cricket - with the ICC Women’s T20 World Cup 2026 on home soil in June – and beyond.

Our ideal candidate will be passionate about sport and cricket specifically, and the role they play in improving lives and connecting communities – as well as understanding the power of communications as a multi-channel discipline.

WHO WE ARE

The England and Wales Cricket Board is the national governing body for all cricket in England and Wales, supporting the game at every level – from grassroots to professional.

We believe cricket is a force for good that can have an enduring impact on everyone’s lives and we have an ambitious strategy to inspire a generation to say ‘cricket is a game for me’. It provides great entertainment. It teaches important skills, both physical and social.  It can help inclusion and social cohesion, bringing communities together.

The ECB welcomes applications from all backgrounds to ensure we deliver our Inspiring Generations strategy and fulfil our purpose to connect communities and improve lives through cricket.

OUR VALUES

• Run on respect. We ensure our game is based on fairness, respect and decency. 

• Embrace enjoyment. We make sure everyone finds fun in the game.

• Build belonging. We actively include so everyone can find a place in the game.

• Progress with purpose. We stay open to change to keep the game moving forward.

YOU’LL LOVE THIS JOB IF

• You’re passionate about women’s sport and excited by the opportunity to grow its reach and profile.

• You enjoy working in fast-paced environments and excel at both proactive storytelling and reactive media handling.

• You have a great track record of building and managing relationships with senior stakeholders both internally and externally, and are excited by the idea of working with players, coaches and journalists.

• You’re a confident communicator who can make complex stories clear and engaging across different platforms. You’re full of ideas and creative in finding new ways to showcase personalities and connect with a diverse range of audiences, comfortable and confident working with traditional media outlets and content creators.

• You understand how to use different comms tactics to shape narratives that inspire fans, challenge perceptions, and elevate the women’s game.

• You think strategically and stay resilient under pressure.

• You understand the power of the media and the role it can play in providing a platform for a professional sports team, and know how to work with the media to showcase the team.

• You’re organised and thoughtful, with a focus on measuring impact and making communications count.

• You’re happy spending extended periods of time away with the team overseas on tour and around England and Wales during the home season.

YOU’LL BE DOING

• Managing all media operations around the England Women’s cricket team; travelling with the team and organising interviews and press conferences; briefing players and management for both pro-active and reactive media opportunities.

• Building the reputation and shaping the perception of the England Women’s cricket team, connecting the team to external audiences using a range of channels, and supporting the players in building their own profiles.

• Working with all relevant ECB departments and broadcast partners to ensure the smooth and successful staging of England Women’s home international matches, including effective delivery of broadcast requirements and requests.

• Developing strong working relationships with the players, team management, the media, ECB’s broadcast partners and sponsors, the ICC and overseas cricket boards, and other external partners.

• Collaborating with other ECB departments (Digital, Commercial, EDI, Marketing, ICC World Cup team etc.) to support the creation of joined-up campaign moments with impact.

• Identifying and delivering new opportunities to showcase the England Women’s team and women’s cricketers in consumer and lifestyle media and with content creators.

• Contributing to the creation of content for ECB’s online and social media channels.

• Willing and able to travel for long periods both domestically and overseas.

• During periods when the team isn’t playing, you’ll continue to find proactive ways to grow the profile of the team and women’s cricket, and as part of the ECB communications team you’ll support other areas of the organisation as required.

YOU’LL HAVE

• Substantial and proven experience of working in PR/communications at a senior level and a proven track record of leading effective communications or stakeholder work.

• Strong understanding of how to form relationships with journalists and experience in creating bonds with influencers/key opinion formers.

• Experience of working with a professional sports team or within the professional sports industry, knowledge of cricket.

• A passion for collaboration and the ability to work alongside stakeholders at every level of the game, from recreational to international cricket.

• Exceptional written, verbal and presentation skills.

• Flair for creativity, strategic thinking and innovation.

• Resilience in an environment that is fast-paced and challenging

YOU’LL RECEIVE

• Competitive salary

• Holiday - 25 days a year

• Volunteering – 2 days a year

• Pension Scheme

• Private medical insurance

• Employee health cash-back plan

• Long-term sickness insurance

• Life assurance - a multiple of your annual basic salary 

• Enhanced family leave and pay

• OpenBlend - an innovative coaching and performance management tool

• Learning and Development - a range of programmes and initiatives to help you develop and reach your potential

• Employee Assistance Programme - 24/7 confidential access to expert services including counselling, wellbeing, and independent legal and financial advice

• Cycle 2 Work Scheme

• Season ticket loan

• Preferential access to tickets to England games

• Opportunities to be a part of and be involved in our Employee Resource groups: Women in Cricket Employee Network, Race in Cricket Employee Network, Social Equality in Cricket Employee Network, Cricketability Employee Network (formerly called the Disability in Cricket Employee Network) and LGBTQ+ Community in Cricket Employee Network