Head of Marketing

The Wave is a place where people and nature come together - creating the right environment for people to thrive - our guests, our team, and our community. Our purpose is to nurture a world of health, hope and happiness with every wave. We’re driven by a spirit of innovation, purpose and possibility.  

Our Values – We Are FAIR 

Fun – We take fun seriously! We put smiles on faces. 

Adventurous – We’re game changers, adaptable and explore with optimism.   

Impact – We’re here to create a healthier connection between people and planet. 

Respect – We care for each other, our customers and our community.  

These values guide how we show up, how we make decisions, and how we work together - every day, in every role. 

About the Role 

We’re looking for a dynamic Head of Marketing to lead our marketing activity at The Wave. You’ll help shape how the world sees us, drive demand, and ensure our storytelling is as powerful as the experiences we create on site. 

This is a hands-on, fast-paced, creative and commercially focused role. You’ll be responsible for developing and delivering marketing campaigns, driving digital performance, and ensuring our brand and revenue continues to grow while staying true to who we are. 

Key responsibilities include: 

•  Developing and delivering multi-channel marketing campaigns that drive awareness, engagement, bookings and revenue.
• Oversee the brand strategy that strengthens positioning, consistency, drives awareness, and supports commercial growth across all key markets.
• Managing day-to-day marketing activity, including digital acquisition, content creation, and O&O channels.  
• Build and manage data-driven customer acquisition journeys, leveraging CRM, automation, and segmentation to increase conversion and retention, maximise sales performance and CPA efficiency with clear ROI targets. 
• Working closely with teams across The Wave to bring new products, offers and experiences to market. 
• Analyse performance, reporting on key metrics and using insight to continuously optimise our activity.  
• Manage the budget, forecast, allocate, track spend and efficient use of resources. 
• Managing external agencies where required, ensuring effective delivery and strong ROI. 
• Lead the marketing team (in-house and external agencies/freelancers), define roles, mentor team members, oversee workflow and deliverables.
• Own audience mapping and profiling, segmenting key targets and creating data-driven personas to guide campaigns.
• Playing the central role in shaping our long-term marketing strategy. 

About You 

You’re a collaborative marketer who knows how to blend creativity with strong commercial focus. You thrive in a dynamic environment where ideas move quickly and where every day brings something new. 

We’re looking for: 

• Proven experience delivering successful multi-channel marketing campaigns. 
• Proven experience in digital marketing, campaign management, CRM, analytics and reporting, driving profitable digital customer acquisition at scale. 
• Strong data and analytical capability - you know what to measure, how and why, motivated by continuous optimisation and measurable results. 
• A strategic mindset paired with the ability to execute brilliantly.
• Excellent communication skills and an eye for great storytelling.
• Experience managing content creation. 
• A proactive, positive spirit that aligns naturally with our FAIR values.  

You don’t need to be a surfer - but you should be excited about what we do. 

Qualifications 

• Degree in Marketing, Business, Communications or related discipline - or equivalent demonstrable experience.
• Proficiency with marketing analytics tools, CRM, digital advertising platforms, and project management.  

What We Offer 

We aim to create a workplace where people feel valued, energised and able to bring their best. At The Wave you’ll find: 

• 30 days paid holiday (inclusive of bank holidays)  
• Free access to our staff surf sessions.  
• Multiple discounts across our surf and other offerings.  

Our Commitment to Inclusion 

We’re built on the idea that everyone should have the chance to experience the joy of surfing and the outdoors - and that starts with our own team. We’re committed to creating a place where people genuinely feel like they belong and be themselves. 

We welcome different backgrounds, perspectives and experiences, and we work hard to make sure the right people are in the right roles, with the support they need to thrive.