Marketing Manager

We want more clients across greater London to experience Poppy’s outstanding service, and we have ambitious growth plans for the next five years and beyond. We are looking for a dynamic hands-on Marketing Manager, 3-4 days a week, to play a critical part in that growth.

Main purpose and scope of the job:

To coordinate, deliver and measure our direct-to-consumer marketing activity focused on delivering high-quality at-need and near-need funeral leads through a mix of marketing channels, PR activation, supporting new shop openings and strengthening Poppy’s brand presence in the communities we serve.

Key responsibilities:

Marketing Planning & Delivery

• Act as custodian of the annual marketing calendar, working with the marketing director to ensure the activity is well planned, delivered on time and aligned to business priorities.
• Manage the creation of all brand assets (excluding social) that support our commercial and community goals.
• Own and execute planned ex-client marketing initiatives.
• Support always-on digital marketing activity as required (PPC, paid social).
• Support marketing activity for new shop openings as directed.

Event management

• Lead planning and delivery of external events, coordinating with the Content Manager and Relationship Manager (approximately 12 in 2026)
• Manage logistics including staffing, suppliers and RSVPs.
• Create event assets using Canva.
• Brief, coordinate and implement the promotional activity across channels (excluding owned socials).

Website & CRM

• Project-manage the delivery of a new website in 2026.
• Co-ordinate the new content requirements with the Content Manager.
• Manage and optimise HubSpot CRM to support marketing and relationship activity - maintain and cleanse as required.

Brand, PR & Communications

• Brief and manage the delivery of all brand assets for advertising (print, OOH, digital), PR and internal communications.
• Maintain Poppy’s brand guidelines.
• Manage incoming PR requests, typically handled by the Founder or CEO.
• Proactively build relationships with key media contacts to ensure Poppy’s is considered for commentary and features.
• Plan and activate two PR campaigns per year (without agency support), working with the Content Manager to amplify reach.
• Manage ad hoc award entry submissions.

Reporting & Analysis

• Track performance of marketing activity against set KPIs.
• Provide clear, practical insight on what’s working, what’s not, and where to optimise.

General:

• Ensure Poppy’s values and culture run through the core of all we do, and act as a brand ambassador, role modelling the promotion and embodiment of our values within the team.
• Take responsibility for your own self-care and engage with the company’s resources available to support you (e.g. line management, reflection and support sessions, EAP).
• Embrace our position as a B Corp, championing and taking responsibility for our environmental and social goals.
• Work collaboratively within the marketing team and wider business in support of departmental and company goals.
• Be willing to muck in when needed — we’re a small department in an ambitious wider team.

Person specification:

• Minimum 4 years’ experience in a broad marketing role.
• Skilled writer, able to write creative briefs and critically assess creative assets.
• Experience briefing and managing external agencies &/or freelancers, printers and owning timelines, scope of work and delivery.
• Experience in creating and activating PR campaigns (without agency support)
• Proficient user of Canva and Eventbrite
• Experience of managing a CRM system. HubSpot is preferred.
• Excellent Excel capability.
• Ability to juggle multiple tasks in a part-time role.
• Strong relationship-building skills for developing PR partnerships.
• Clear and professional communication in writing, on calls, and in person.
• Organised, detail-oriented, and able to deliver and evaluate marketing campaign effectiveness.
• Team player, supporting the Director of Marketing and working collaboratively with peers in a small team.
• Resilient and calm under pressure, with a positive approach.
• Experience project-managing a website rebuild or significant redesign from a marketing perspective is desirable.
• Experience in Retail marketing, also a bonus.

You do not need experience of the funeral sector, but will be open to learning about how we care for the dead in our beautiful mortuary space.

About Poppy's

Please visit our website to find out more about us, and to see the full job pack on our careers page.