Senior Manager, Harry’s and Flamingo Go To Market

About the Role

The Harry’s & Flamingo Go To Market (GTM), Sr. Manager, will be a key member of the Harry’s and Flamingo Brand Teams.  This individual will play a critical role as an interface between the  brand teams, the Digital team (Amazon, DTC, TikTok Shop) and the Retail team, collaborating to translate brand vision and innovation into omnichannel activities. This individual will develop strategies and plans across our retail and Digital partners, bringing a broad perspective to brand planning activities that takes the unique requirements and goals of each retailer into account while minimizing cross-channel conflict. This individual will bring the omnichannel retail go-to-market perspective to all stages of the brand planning process, including annual brand planning, new product development, assortment prioritization, packaging design, channel placement, pricing, merchandising and promotional strategies. The GTM Sr. Manager will also collaborate with the Brand and CIA organization to establish KPIs, develop master selling stories, and establish metrics for operational success.  

This individual will have a unique opportunity to develop and refine processes and ways of working that will improve our GTM planning capabilities.

About the Team

The Omnichannel Go To Market Team works across the Harry’s and Flamingo brands to bring brand strategies to life across all channels.  The team sits within the Harry’s and Flamingo brand team and to date consists of two other team members - Sr. Director and Manager. 

Your Core Responsibilities

• Partner with each sales channel lead, inclusive of Digital channels (DTC/ Amazon/ TikTok Shop) to understand retailer requirements, priorities, and sales fundamentals needed to bring Harry’s and Flamingo brand goals to life at their customer.  
• Lead go-to-market strategy and planning for brand initiatives. Develop recommendations for where and how to win, with Price Pack Architecture and channel conflict risks in mind.  
• Collaborate with the Harry’s and Flamingo brand team from early stages of product development through launch, specifically responsible for new product inputs. Act as the voice of the retailer in decisions on product, packaging, pricing, merchandising and promotion plans.  
• Share timely updates on retailer decisions and feedback.  
• Drive cross-functional recommendations and stakeholder alignment on how to launch new products, exit existing products, and manage long-term innovation roadmaps with brand priorities and growth plans in mind.
• Partner with brand, category analytics, and Sales leads to create compelling content across multiple external touchpoints with retailers as well as collaborate on big-picture strategy projects that will deepen our relationship with key retailers and enhance our selling capabilities. 
• Stand up new processes and ways of working across Brand, Retail and Digital teams. Iterate and refine – always be on the lookout for opportunities to improve.  Look around corners to find new opportunities or ideas that can help bring our business to the next level.
  
  

These might describe you

• 7+ years of experience in an analytical, strategic role such as management consulting, sales / trade strategy, or brand management
• CPG/Retail experience required, and Club channel experience highly valued. 
• Demonstrated success collaborating and driving cross-functional consensus
• Solution-oriented, curious and excited about digging into the details, developing expertise across brand, product, consumer insights, and retail strategy
• Strategic mindset, able to see the forest and the trees
• Analytical, data-driven, comfortable using numbers to tell a story 
• Creative problem-solver, excited about developing innovative approaches to go-to-market strategy
• Excellent communication and presentation skills, comfortable and effective when presenting to senior leadership and cross-functional partners 
• Self-starter, confident, able to manage projects independently once onboarded
• Extremely organized, dependable and self-motivated with the ability to excel in a fast-paced environment
• No task too small mentality, scrappy and willing to roll up sleeves and get things done
• Resilient in the face of change and ambiguity, able to figure it out and lean into creative solutions
  
  

Who you will work with

• Your role will be extremely cross-functional. Your primary connections will be with the customer-facing retail teams, brand marketing teams, sales analytics and digital channel leads.
• You'll report to the Sr. Director of Harry’s & Flamingo Omnichannel Go To Market.

Benefits and perks

• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands 
• Flexible time off and working hours
• Wellness and L&D stipends
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years 
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands

The Mammoth Brands working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday.  Can’t forget the free products and the opportunity to have some meetings without Zoom!

We can’t quantify all of the intangible things we think you’ll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $118,000-$147,500, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.