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Director of Category Management & Insights

Oatly

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Posted 3 weeks ago

Join Oatly, pioneers of oat-milk and sustainability heroes, as a Director of Category Management & Insights for a dynamic and influential role.

Overview

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Organisation Summary

Join Oatly, the original oat-milk company that has been driving change for over 25 years. With a strong ethos in sustainability, health, and transparency, Oatly is dedicated to promoting healthier lives and causing less strain on the earth’s resources. Operating from Sweden and the U.S, Oatly is rapidly growing and is on a mission to reduce cow’s milk consumption through the power of oats.

Role Summary

  • Lead a Category Management & Insights team to accelerate brand and category growth.
  • Create compelling category narratives for key retailers and identify market opportunities.
  • Develop long-term category visions, carry out consumer research, and manage POS contracts.
  • Work collaboratively to shape brand strategy and counter market shifts.

Role Requirements

  • A minimum of 8 years’ experience in retail CPG; particularly Category Management, Insights, Business Intelligence, or Sales Strategy.
  • Extensive knowledge of CPG industry data, insights vendors, and their tools is mandatory.
  • Strong leadership skills with ability to manage cross-functional initiatives.
  • Must be a strategic thinker, able to interconnect various data sources and devise forward plans.

Application Process Details

  • Equal opportunity employer. All applicants will be considered regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
  • If application assistance is required due to a disability, contact peopleconnect.na@oatly.com.

Hello potential future Oatly employee. We are Oatly, the original oatmilk company that started in Sweden about 25 years ago. Since then, we have expanded to the U.S. and continue to grow rapidly. Our core values are sustainability, health, and transparency, and we aim to help people live healthier lives without overtaxing the planet's resources. We drive change through the power of oats and by reducing cow's milk consumption. If you share these values, you might be a great fit for Oatly.

The role: We are seeking a Director of Category Management & Insights to join our team. This role requires blending deep analytical expertise with strong storytelling, influencing, and cross-functional leadership to accelerate growth for both our brand and the overall plant-based milk category. You will build and lead a growing Category Management & Insights team, develop long-term category visions, create compelling category stories for key retailers, identify market opportunities, and lead annual category planning. Additionally, you will oversee consumer research, manage POS contracts, and collaborate with various teams to shape brand strategy and anticipate market shifts.

Job requirements: The ideal candidate will have at least 8+ years of experience in retail CPG, particularly with Category Management, Insights, Business Intelligence, or Sales Strategy. Experience in FMCG is a plus. You should have extensive knowledge of CPG industry data, insights vendors, and their tools. Strong leadership skills and the ability to manage teams or cross-functional initiatives are essential. You should also be a strategic thinker, capable of connecting disparate data sources and formulating go-forward recommendations.

Benefits: Working at Oatly comes with benefits like flexible vacation policies, excellent health benefits (including pet insurance), paid volunteer days, free oatmilk products, and a supportive work environment. We value individual accountability and ownership and seek partners who embrace this mentality.

Additional information: We are committed to creating a diverse and inclusive workplace and consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. If you need assistance applying due to a disability, please contact [email removed - click apply for more details].

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