Head of Member and Supporter Marketing

The Royal Botanic Gardens, Kew (RBG Kew) is a leading plant science institute, UNESCO World Heritage Site, and major visitor attraction. Our mission is to understand and protect plants and fungi for the well-being of people and the future of all life on Earth. We are working to end the unprecedented extinction crisis and to help create a world where nature is protected, valued by all and managed sustainably. We will achieve these goals by drawing on our leading scientific research, unrivaled collections of plants and fungi, global network of partners, inspirational gardens at Kew and Wakehurst, and our 260 years of history. Join us on our journey as protectors of the world’s plants and fungi.

The role: As the Head of Member and Supporter Marketing, you will own the strategic development and execution of innovative marketing plans to engage, retain, and grow Kew’s member and supporter base to achieve ambitious membership and fundraising targets. You will lead the development of engaging propositions and content, manage acquisition campaigns, and optimize marketing communications to our existing base to drive long-term engagement and loyalty.

Job requirements: You will bring exceptional data-driven strategic marketing skills together with a creative flair and proven ability to generate fresh, impactful ideas to engage audiences. Working across a wide range of marketing campaigns and projects, your excellent stakeholder, campaign, and project management skills are key to this role.

Benefits: Our fantastic benefits package includes opportunities for continuous learning, a generous annual leave entitlement, flexible working to help you maintain a healthy work-life balance, an Employee Assistance Programme, and other wellbeing support such as a cycle to work scheme and discounted gym membership. We also offer a competitive pension, an employee discount scheme, and free entry into a wide range of national museums and galleries, as well as access to our own beautiful gardens at Kew and Wakehurst.