Partner Marketing Manager

Pennies is an award-winning charity and a pioneer in fintech for good, making everyday giving simple through micro-donations at the point of sale. Recently celebrating 15 years of impact and 300 million micro-donations unlocked for 1,100 charities, we work with more than 150 leading brands across retail, hospitality and payments.

New partners to join the Pennies movement in 2025 include Iceland, B&Q, Lidl, Debenhams Group and SSP. With demand for digital giving higher than ever, Pennies is entering an exciting phase, and the opportunity to make a real difference for charity has never been greater.

Joining Pennies means being part of a purpose-driven, innovative team that combines technology, creativity and partnership to make charitable giving accessible, affordable and impactful – with real opportunity to shape our future and yours.

Position Summary

Pennies is growing fast. With an increasing number of merchants joining our movement to make digital giving simple, sustainable, and powerful, we are expanding our marketing team to support this exciting growth.

As one of two Partner Marketing Managers, you will work closely with your counterpart, the Head of Marketing and Charities, and the wider Partnerships Team to deliver creative and effective marketing campaigns with our partners. Together, you will also help shape how we use marketing to grow donations and engagement with existing partners in the future.

This is a dynamic and varied role that combines strategic partnership management with hands-on creative delivery. You will lead marketing initiatives with a range of partners across retail, hospitality, payments, and technology. The role involves managing relationships, creating content, and ensuring that every collaboration helps grow donations and makes a difference for charities.

You will be comfortable working across the full marketing mix, from writing copy and designing assets (using Adobe Creative Suite and Canva) to planning campaigns and coordinating activity across multiple stakeholders.

Duties and Accountabilities

Relationship and Account Management 

• Act as the lead marketing contact for a portfolio of key merchant and technology partners, building strong and lasting relationships.
• Collaborate closely with your fellow Partner Marketing Manager to align approaches and share best practices across partners.
• Work closely with Account Managers in the Partnerships Team to support partner onboarding, implementation, and ongoing marketing activity.
• Manage multiple internal and external stakeholders, ensuring alignment and clear communication at every stage.
• Analyse campaign and donation data to identify trends, insights, and opportunities for growth.

Marketing Campaigns, Design, and Content

• Plan, develop, and execute joint marketing campaigns and partner content across digital, in-store, and internal channels.
• Design creative and on-brand marketing materials using Adobe Creative Suite (Photoshop, Illustrator, or InDesign) and Canva.
• Write and edit compelling copy for partner campaigns, social posts, email content, and in-store materials, ensuring strong storytelling and message clarity.
• Produce best-practice launch materials, including point-of-sale assets, colleague engagement tools, and milestone communications.
• Collaborate with the Content Marketing Manager to feature partner activity across Pennies’ owned channels such as the website, email, and social media.
• Support co-marketing activity with key payments and technology partners alongside the Head of Product and Technology.

Strategic Development and Collaboration

• Work with your fellow Partner Marketing Manager, the Head of Marketing and Charities, and the wider Partnerships Team to evolve how marketing drives donation growth with existing partners.
• Contribute to the continuous improvement of partner marketing strategy, processes, and assets to support Pennies’ scaling ambitions.

Resource and Process Management

• Manage relationships with external agencies and freelancers as needed to deliver campaigns and creative work.
• Help create scalable processes, toolkits, and templates that enable consistent, high-quality marketing delivery.

Wider Team Support

• Collaborate across teams to support broader marketing initiatives and brand campaigns.

Experience and Skills

Essential

• At least five years of experience in relationship, account, or partnership management within marketing or communications.
• Proven experience in planning, coordinating, and executing marketing campaigns.
• Strong hands-on design skills using Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva.
• Excellent copywriting, editing, and storytelling skills.
• Strong understanding of multi-channel marketing, including digital, print, and in-store.
• Confidence in managing multiple stakeholders across partner and internal teams.
• Analytical mindset, with experience using reporting tools to assess performance and inform strategy.

Desirable

• Demonstrated creativity in using marketing channels and formats in innovative ways.
• Experience working with or managing agencies or freelancers.
• Working knowledge of Salesforce or similar CRM tools.

Personal Competencies

You should:

• Be creative, analytical, and collaborative, with a passion for social impact.
• Have exceptional writing and communication skills, with a keen eye for detail.
• Be confident managing multiple projects and priorities in a fast-paced environment.
• Work proactively and independently, while contributing positively to a team culture.
• Be eager to innovate, test, and learn as Pennies continues to grow.

What We Offer

Salary

• £37,000-£42,000 (dependent on experience).

Benefits

• 28 days annual leave, plus bank holidays.
• Work for an established, award-winning charity using technology for social good.
• Become part of the ‘Pennies family’, a small team championing a simple idea with huge potential.
• Hybrid working – home and office, based in the City of London.
• Flexible work options available - supportive of family and personal commitments.
• Regular team off-site days and social activities.
• Personal and professional development opportunities.
• Access to employee assistance programme, with numerous benefits including private GP appointments and legal & financial advice.

Pennies is committed to building an inclusive team. We welcome applications from all backgrounds and communities.