Chief Impact and Movement Officer

The CIMO leads B Lab’s impact & movement portfolio. This means catalyzing systems transformation beyond businesses’ adoption of core products – orchestrating movement building and collective action, strategic partnerships and fundraising, brand and communications leadership, policy and advocacy, and programs that demonstrate systemic change. By combining external influence with internal narrative, the CIMO ensures B Lab shows up in the world as both a credible standards organization and a catalyst for economic transformation that creates the conditions for an economy that works for people and the planet. 

B Lab is undergoing two simultaneous transformations: the evolution of its standards and assurance model, and the unification of its network into one global organisation. The CIMO ensures these transformations strengthen B Lab’s movement-building capacity. This portfolio must maintain and amplify B Lab’s external influence during internal change – demonstrating that organizational integration enhances rather than constrains the ability to catalyze and amplify collective action. The CIMO must continue to evolve B Lab’s narrative from a certification organization to a systems change catalyst, while maintaining credibility with diverse stakeholders from grassroots activists to institutional leaders. 

Core Functions & Key Responsibilities

Community Engagement & Collective Action

• Mobilise B Lab’s community of certified companies into a powerful movement for economic change

• Design and activate campaigns that mobilize B Corps, certified and non-certified businesses, and allies around shared goals, amplifying individual actions into collective impact

• Build coalition strategies that position B Lab as a convenor and catalyst within the broader ecosystem of change

• Foster community health and engagement, ensuring businesses at all stages of their journey experience both local belonging and global purpose

• Create mechanisms for distributed innovation, enabling regional and market teams to drive local action within clear guardrails

Policy & Advocacy Leadership

• Provide a light global policy framework that regions can adapt, with shared positions on cross-border issues and a simple protocol for shaping and approving public stances

• Build capability and tools for regional teams to lead policy engagement, respecting local expertise and relationships

• Coordinate cross-regional positions on global issues, amplifying local wins into international momentum

• Connect grassroots business voices to international policy processes, ensuring regional perspectives shape global positions

• Synthesize regional policy victories into compelling global narratives demonstrating widespread momentum 

Strategic Partnerships & Resource Mobilization

• Cultivate high-value partnerships that amplify B Lab’s influence and extend its reach beyond direct operations

• Lead fundraising strategy securing philanthropic resources that build network capacity, enable ambitious systems change work, and unlock opportunities for regional impact

• Build relationships with major funders, aligning their strategic priorities with B Lab’s Theory of Change

• Define program sustainability frameworks and funding principles, ensuring coordination between resource mobilization and program development while supporting regions to blend philanthropic, earned, and in-kind resources

• Design partnership frameworks that create mutual value while preserving B Lab’s independence and integrity

• Establish B Lab as a trusted partner for governments, multilaterals, and institutions while creating innovative funding models that blend philanthropic, commercial, and public resources

Brand Leadership & Strategic Communications

• Oversee global brand strategy through the Senior Director Brand & Communications, ensuring B Lab resonates across diverse contexts while maintaining coherent identity

• Direct narrative development ensuring the Senior Director Brand & Communications positions B Lab as both practical and visionary, technical and transformative

• Sponsor thought leadership initiatives, partnering with Senior Director Strategy & Learning and Senior Director Brand & Communications to establish B Lab voices as authoritative on economic transformation

• Ensure crisis communications readiness through the Senior Director Brand & Communications, protecting B Lab’s reputation while using challenges as opportunities for dialogue

• Partner with CPOO and Senior Director Network Transformation on internal communications strategy, ensuring the Senior Director Brand & Communications builds employee engagement, supports change management, and fosters global connection 

Leadership Competencies (Role Specific)

• Movement catalyst: Enables collective action, creating energy and momentum that extends beyond organizational boundaries

• Systems strategist: Identifies leverage points for transformation, orchestrating interventions across global, regional, and market levels

• Network enabler: Balances visible global leadership with servant leadership that empowers regional and local teams

• Public champion: Understands diverse audiences and how to drive behavioral change through communication, maintains strong public presence with authentic messaging and resilience when challenging established systems

• Coalition builder: Engages stakeholders and forges alliances, finding common ground without diluting purpose

• Influence navigator: builds and deploys power ethically, understanding grassroots and institutional dynamics

• Adaptive leader: Responds to emergence, adjusting strategies based on movement dynamics and external shifts

Functional Expertise

• Proven experience leading movement building or systems change initiatives at significant scale

• Strong track record designing, implementing, and scaling programmatic interventions across diverse contexts

• Track record in fundraising and donor stewardship, particularly with major philanthropic partners

• Experience with policy processes and advocacy strategies

• Experience leading brand and communications for missiondriven organizations

• Demonstrated ability to build and sustain coalitions across diverse stakeholder groups

• Knowledge of economic systems, stakeholder capitalism, and sustainable business models

• Experience managing program/project portfolios with multiple workstreams and stakeholders

• Ability to work effectively across cultures, sectors, and ideological perspectives 

Valuable Additions

• Direct experience with B Corp communities and/or the broader impact economy

• Background spanning nonprofit, business, and government sectors

• Conceptual grounding in systems theory, social movements, or economic transformation

• Established relationships with key funders, policy makers, or movement leaders

• Personal experience as a social entrepreneur

• Multilingual capabilities and cross-cultural fluency

• Track record of thought leadership