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Play a key role in shaping public outreach at TDL, a company bridging the gap between behavioral science theory and practical applications.
Overview
Salary
£2700 - £3300
Location
Manila, PH
Expires
Expires at anytime
Join a dynamic team at TDL as a Research Analyst in our Manila office. We are all about SPICE - being Socially conscious, Pragmatic, Inventive, Catalytic, and Evidence-based. In this role, you'll have an integral part in sculpting our company's image and how we communicate with the world.
Role Summary:
- Work as a part of the consulting team managing digital growth, SEO, content creation, and social media.
- Design, launch and measure the success of end-to-end campaigns.
- Improve website performance and increase overall conversion rate.
- Translate data insights into actionable strategies.
- Develop marketing collateral that aligns with our brand's voice.
Role Requirements:
- At least 3 years experience in a marketing, communications or growth-oriented role.
- Ability to balance creativity with data-driven precision.
- Excellent communication skills, both written and spoken, with mastery of English.
- Experience with Slack and other communications tools.
Research Analyst
Department: Consulting
Employment Type: Full Time
Location: Manila, Philippines
Description
Everything we do at TDL is guided by SPICE: Socially conscious, Pragmatic, Inventive, Catalytic, and Evidence-based. You can read more about us and our core values here.
Why this role is important for TDL
Why this role is important for TDL
We started The Decision Lab because we saw a fundamental gap between behavioral science theory and application, one that we believe can be filled with a unique combination of art and science. As the bridge between our research, consulting, and public communication, the Marketing Associate role is key in helping us fulfill this mission by shaping how our insights reach and resonate with the world.
Who are we looking for?
Who are we looking for?
We are looking for a highly meticulous Marketing Associate that will work closely with two of TDL's Managing Directors to take the organisation's marketing and communications efforts to the next level. The role involves supporting campaign execution, content optimization, and analytics—ranging from SEO and CRM management to reporting and outreach coordination—in addition to assisting management by distilling relevant data for decision-making, maintaining marketing systems, and providing insights that improve how TDL connects with its audiences.
What you'll be working on
- Own a digital growth roadmap across web, SEO, content, social, and email—prioritize experiments that drive qualified traffic, subscribers, and leads.
- Turn TDL’s expertise into a consistent content engine (editorial calendar, briefs, repurposing) for blog, LinkedIn, newsletter, and thought-leadership assets.
- Design, launch, and iterate campaigns end-to-end (ICP targeting, messaging, CTAs, landing pages, nurture flows) with clear success metrics.
- Level up SEO: keyword strategy and clustering, on-page optimization, internal linking, technical hygiene (with dev), and high-quality backlink outreach.
- Improve site performance and conversion (CRO): ship A/B tests, refine UX, and optimize forms, offers, and funnels.
- Build TDL’s social presence (especially LinkedIn): plan and publish short-form content, engage communities, and amplify wins, case studies, and research.
- Instrument analytics and reporting in GA4, Search Console, and HubSpot; translate data into weekly insights and concrete actions.
- Create and polish marketing collateral (posts, one-pagers, case studies, decks) that communicate ideas with clarity and brand consistency.
- Coordinate cross-functionally (consulting, design, dev, partnerships) to keep campaigns moving—own timelines, reviews, and stakeholder updates.
- Support light paid amplification (search/social/retargeting) to scale top-performing content efficiently.
What are we looking for?
We are looking for a candidate who thrives on performing diverse activities, does not mind task-switching, and is extremely detail-oriented:
Experience: 3+ years in a marketing, communications, or growth-oriented role (e.g., Marketing Analyst, Digital Marketing Associate, or equivalent)
Analytic Rigor: Excellent at balancing creativity with data-driven precision, able to interpret metrics and insights without losing speed
Business Sense: Strong ability to prioritize marketing initiatives based on strategic impact and organizational goals
Communication: Excellent communicator with a mastery of written and spoken English, able to craft clear messages for both internal and external audiences, and proficient user of Slack
About the role
Expected hours: 40h-45/week
Timezone: EST - we expect the Research Analyst to be available at least 8 hrs between 7am EST and 5pm EST.
Salary: $2700-3300CAD/month
Health Insurance/HMO Allowance: Provided on top of salary after the end of the probationary period
