Head of Creative

ABOUT THE ROLE

The role of the Head of Creative is to lead the internal creative agency that services marketing, commercial (retail, ecom and wholesale) and the product team (Icons, slogans, packaging etc..).  This is a leadership role – and oversees a broad output across imagery, video, podcasts, product copy and editorial content, across multiple languages and regions.  This role is responsible for ensuring that the brand shows up cohesively across all channels – and that we have the assets required to run and market the business.

ABOUT FINISTERRE

Born two decades ago from the needs of hardy British surfers, Finisterre creates enduring outdoor wear for an inspired life in and around the ocean. Proudly B Corp certified, we have committed to a deep belief: to make truly exceptional products in a more responsible and transparent way. Whether based at our cliff top headquarters in St. Agnes, Cornwall, or in one of our retail locations across the UK, Finisterre is a truly unique brand and career proposition.

Perched a few hundred meters from the crashing Atlantic, our HQ at St. Agnes’ Wheal Kitty Workshops is at the heart of our brand. Here we stay true to our original design ethos of functionality and sustainability brought to life in an understated style and identity, always remaining committed to product, environment, and people.

As we enter the next exciting stage of global growth, we are on the lookout for talented individuals to join our crew. So, if you are as passionate about the ocean as we are and if you want to be part of a truly authentic, purpose-led brand and you share our vision to create exceptional products in a responsible way, then we would love to hear from you

KEY RESPONSIBILITIES

• Guide the entire creative department to deliver our collective company goals through exceptional copy, imagery, video, and other creative endeavours.
• Deliver strategies that are insight and data-led, but creatively inspired, that drive real results
• Coach the team in behaviours which align with the company vision, strategy, and values.
• Develop strong relationships with all departments and be a role model for excellent communication skills.
• Partner closely with the CMO around strategic problems that arise and help create solutions to these.
• Monitor and drive diversity and inclusion training throughout the team.
• Monitor and drive social and environmental impact targets and training throughout the team.
• Ensure all team members have structured performance reviews and development plans with clear objectives aligned with the department’s strategy.
• Build the department’s succession plan, facilitate team members in owning their career progression and personal development potential within the department, across the business and externally.

Requirements

WHAT YOU’LL BRING TO FINISTERRE

• 10+ experience at senior management level within a multi-channel, multi-site, clothing retail business.
• A consummate creative and marketing professional, commercially astute with strong industry awareness.  You understand how all the various elements of marketing work together to drive the business — you understand and value the full remit of our creative – from the glamourous Brand work to the repetitive detail of a PDP.  You understand and appreciate it all.
• Proven track record of delivering against all aspects of Creative strategy and KPIs in a similar business.
• Understand how to work with creatives – getting the best from them, whilst balancing this with the scale of the business.  We are a lean, exciting scale up that requires energy and practical problem solving. 
• Experience with global expansion, including translation and localisation.
• Proven ability to train, mentor and coach teams to develop skills, behaviours and strength of succession plan.
• Passion, energy and aspiration in line with Finisterre values, products, brand and customers
• Excellent self-awareness, communication, networking and interpersonal skills
• Resourceful, creative, resilient and entirely flexible: thrives on positive change

Important: The successful candidate must, by the start of their employment, have permission to work in the UK. Please note that Finisterre are not licensed to sponsor overseas workers.

Benefits

WHAT YOU’LL RECEIVE FROM FINISTERRE

We are offering a full time, permanent contract, based at our Headquarters at Wheal Kitty, St Agnes, Cornwall. We’ll invest in you with a competitive salary, and benefits package.

But it’s not just a job. At Finisterre, we provide an opportunity to grow and develop yourself within at a fast-paced, growing B Corp certified brand with a great culture and an exciting purpose. You’ll get the chance to collaborate with a diverse community of people with a shared mission. In return, we take good care of you through a range of initiatives and rewards, including:

• 25 days holiday per year, plus up to 8 UK bank holidays (pro rata for pat time employees)
• Additional holidays for length of service
• Your birthday day off
• Up to 3 days of paid volunteering – we will support you in giving back to communities and causes
• A discretionary bonus scheme, based on company performance
• A pension scheme with Nest
• 60% product discount for personal and gift use
• 30% Friends and Family product discount
• Enhanced Family Leave policies to support you in growing your family
• Life assurance with access to an online wellbeing platform which includes, an employee assistance program, virtual GP appointments, digital gym, and a range of perks
• Access to a range of wellbeing resources, including counselling services, cycle to work, eye tests, and wellbeing activities
• Regular company and team social events
• Various discounts from our B Corp community
• Access our online Learning Library and company-wide training sessions delivered by both internal and external trainers to support you in your ongoing development.
• An hour to spend in or by the sea every Tuesday followed by Sea Tuesday companywide meeting
• And so much more!

Closing date: March 31st 2026. We’ll be interviewing as we go along, so we’d encourage you to submit your application at the earliest opportunity, as the role may close earlier than advertised.

Finisterre is committed to building diverse and inclusive teams. We celebrate difference and encourage everyone to join us and be themselves at work.