Global Product Merchandiser

ABOUT THE ROLE

As Global Product Merchandiser, you will lead the seasonal collection and category strategy across all Finisterre product lines, working closely with the Chief Product Officer and Senior Leadership team to shape the long-term product vision of the brand. This is a highly collaborative and dynamic role, acting as the central liaison between Product, Design, Buying & Merchandising, Marketing, Retail, Wholesale, and international teams. Blending analytical insight with creative thinking, you will define clear range strategies and ensure each collection is commercially strong, brand-aligned, and built to support growth across global and wholesale markets. You will be responsible for selling tools and seasonal product guides, creating collection notes / product knowledge and product over-views. This role is pivotal in growing our International and Wholesale business – indicating strategic products and key price points for new customer acquisition in new markets. Working closely with marketing on product & brand marketing pushes and product campaigns.

ABOUT FINISTERRE

Born two decades ago from the needs of hardy British surfers, Finisterre creates enduring outdoor wear for an inspired life in and around the ocean. Proudly B Corp certified, we have committed to a deep belief: to make truly exceptional products in a more responsible and transparent way. Whether based at our cliff top headquarters in St. Agnes, Cornwall, or in one of our retail locations across the UK, Finisterre is a truly unique brand and career proposition.

Perched a few hundred meters from the crashing Atlantic, our HQ at St. Agnes’ Wheal Kitty Workshops is at the heart of our brand. Here we stay true to our original design ethos of functionality and sustainability brought to life in an understated style and identity, always remaining committed to product, environment, and people.

As we enter the next exciting stage of global growth, we are on the lookout for talented individuals to join our crew. So, if you are as passionate about the ocean as we are and if you want to be part of a truly authentic, purpose-led brand and you share our vision to create exceptional products in a responsible way, then we would love to hear from you

 KEY RESPONSIBILITIES

Global Range and Product Strategy

• Lead the global product range strategy for Finisterre’s mainline collection, ensuring a cohesive, differentiated assortment aligned to brand vision and global market needs. 
• Manage the Global Range Selection for all channels and markets, working closely with the channels, wholesale, and regional teams.  
• Partner cross-functionally with Design, Buying, and Commercial teams to shape future ranges that deliver distinct product identities while driving growth priorities, international expansion, new and repeat customer targets, and overall business strategy. 
• Support the CPO in developing the 3–5 year product and category roadmap, identifying strategic growth & product opportunities, product priorities aligned to long-term business objectives. 
• Collaborate closely with Buying and Merchandising teams to build and scale Hero products, continuity, and NOS programmes, planning and forecasting assortments through a global, demand-led lens. 
• Lead the development of seasonal product briefs and range plans in partnership with Buying and Merchandising, providing Design and Product Development with clear category strategies, option and style counts, pricing architecture, new product briefs, and trend and competitive insights. 
• Own the pricing architecture and overall shape of the range, identifying entry, core, and exit price points, addressing price gaps, and defining a clear pricing strategy that supports margin, accessibility, and brand positioning. 
• Own and lead key product range forums and milestone meetings (e.g., Collection Kick-Offs, line reviews, go-to-market workshops, trainings), ensuring alignment across Product, Marketing, Retail, and Wholesale on seasonal priorities, storytelling, and commercial objectives. 
• Lead cross-functional collaboration throughout the Collection Kick-Off and Sign-Off process, delivering strategic insights through trend analysis, global market intelligence, category growth opportunities, and long-term product initiatives. 
• Partner with Buying and Merchandising teams to develop comprehensive seasonal retrospective analyses, synthesizing global best- and worst-performing styles, sell-through metrics, and identifying whitespace opportunities to inform future assortment strategies. 

Retail, Wholesale, and Cross Department Product Liaison

• Working closely with Head of Retail, Wholesale and Ecom in gathering and collating feedback from global teams to incorporate into future ranges.  
• Organize marketing, retail, wholesale, and ecommerce training sessions, ahead of each seasonal launch sharing knowledge and details for each new collection.  
• Awareness and adherence of the key, global critical path dates for market launch dates, kick-offs, and new product launches  

Selling Tools

• Oversee the seasonal product knowledge document for marketing, retail, ecommerce, and wholesale providing details on each new collection; including all product specs, product story-telling, mood & inspiration, key product focuses and styling / look suggestions.  
• Create Seasonal brand presentations to showcase key product initiatives & future growth strategies. Including Biggest buys, bestsellers for the drops, key stories.  

Trend & Competitive Benchmarking

• Create BI-annual trend report presentations to include in seasonal kick-off presentations.  
• Complete brand positioning and competitive studies, by category and by region.  
• Identify potential strategic entry product and price points for the Finisterre range.  
• Provide trend reports, competitor analysis and market research to ensure we meet current & future customer needs.  
• Using online & print resources to stay informed and inspired on recent outdoor, surf & brand trends.  

Support Collab Strategy and Key Contact

• Support Chief Product Officer on all Finisterre product collaborations; Defining the collaboration strategy, managing the relationships and overseeing the contracts, legalities, and planning. 

Requirements

WHAT YOU’LL BRING TO FINISTERRE

• 5 + Year’s experience in product strategy, range planning, or merchandising within an apparel or lifestyle brand, with a strong understanding of how to build commercially successful collections. 
• A proven ability to translate brand vision, customer insight, and commercial data into clear product and range strategies that drive growth. 
• Strong experience working cross-functionally with Design, Buying, Merchandising, and Commercial teams to develop cohesive, globally relevant collections. 
• A deep understanding of assortment architecture, pricing strategy, and category planning, with the ability to balance creativity with commercial performance. 
• Experience analysing product performance, customer behaviour, and market trends to inform future range development and strategic decisions. 
• Excellent communication and influencing skills, with confidence presenting product strategies and insights to senior stakeholders and cross-functional teams. 
• The ability to lead complex seasonal processes, ensuring teams stay aligned to key milestones, product priorities, and global go-to-market timelines. 
• A strong awareness of the competitive landscape and emerging trends within the outdoor, surf, and lifestyle sectors. 
• A collaborative leadership style, with the ability to bring teams together around a shared product vision and strategy. 
• High levels of organisation and attention to detail, with the ability to manage multiple priorities in a fast-paced environment. 
• A passion for product, storytelling, and building ranges that resonate with both loyal and new customers globally. 
• An interest in sustainability, responsible product development, and the evolving future of the outdoor industry. 
• A love of the Sea. Being outdoors and in the elements. A love of Cornwall and living here.  

Important: The successful candidate must, by the start of their employment, have permission to work in the UK. Please note that Finisterre are not licensed to sponsor overseas workers

Benefits

WHAT YOU’LL RECEIVE FROM FINISTERRE

We are offering a full time, permanent contract, based at our Headquarters at Wheal Kitty, St Agnes, Cornwall. We’ll invest in you with a competitive salary depending on your skills and experience.

But it’s not just a job. At Finisterre, we provide an opportunity to grow and develop yourself within at a fast-paced, growing B Corp certified brand with a great culture and an exciting purpose. You’ll get the chance to collaborate with a diverse community of people with a shared mission. In return, we take good care of you through a range of initiatives and rewards, including:

• 25 days holiday per year, plus up to 8 UK bank holidays (pro rata for pat time employees)
• Additional holidays for length of service
• Your birthday day off
• Up to 3 days of paid volunteering – we will support you in giving back to communities and causes
• A discretionary bonus scheme, based on company performance
• A pension scheme with Nest
• 60% product discount for personal and gift use
• 30% Friends and Family product discount
• Enhanced Family Leave policies to support you in growing your family
• Life assurance with access to an online wellbeing platform which includes, an employee assistance program, virtual GP appointments, digital gym, and a range of perks
• Access to a range of wellbeing resources, including counselling services, cycle to work, eye tests, and wellbeing activities
• Regular company and team social events
• Various discounts from our B Corp community
• Access our online Learning Library and company-wide training sessions delivered by both internal and external trainers to support you in your ongoing development.
• An hour to spend in or by the sea every Tuesday followed by Sea Tuesday companywide meeting
• And so much more!

Closing date: 20 April 2026. We’ll be interviewing as we go along, so we’d encourage you to submit your application at the earliest opportunity, as the role may close earlier than advertised.

 Finisterre is committed to building diverse and inclusive teams. We celebrate difference and encourage everyone to join us and be themselves at work.