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Join Bloom & Wild, Europe's largest direct-to-consumer flower business, as we expand into the top gifting destination with our commitment to care wildly for people and the planet.
Overview
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London
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Bloom & Wild is not just a flower delivery company but a business committed to making a positive impact for our community and around the globe. As a certified B Corp™, we are committed to celebrating everyday acts of care. Harnessing technology and letterbox delivery, we've grown to be the largest direct-to-consumer flower business in Europe since our inception in 2013. Now, we are looking for a Paid Social Strategy Lead to join our digital marketing team and drive growth in all markets where we operate. This high ownership role will require you to strategise and evolve our Paid Social strategy across different markets, taking pride in being organised and ahead of the curve.
Role Summary:
- Drive Acquisition and Retention performance through structured testing, roadmap planning, and using AI-powered tools and processes
- Act as the principal stakeholder for paid Social strategy and delivery for Bloom & Wild and bloomon
- Explore new digital channels and formats
- Plan Brand Lift Studies and Brand Awareness Campaigns
Role Requirements:
- 4+ years managing Paid Social campaigns, with a proven emphasis on creative strategy and performance marketing
- Deep analytical and creative thinking abilities
- Excellent interpersonal skills and highly organised
- Comfortable working at a fast pace and using AI tools to automate reporting
Application Process Details:We encourage applicants excited about our values and what they do to apply. If you're obsessed with latest creative trends, ad specs, and platform updates in the industry, we'd love to hear from you. We value all perspectives, ideas, and experiences, and we're creating a team caring wildly for each other.
Hi, we’re Bloom & Wild. We don’t just send flowers. We help our customers to care wildly. Caring wildly is celebrating the little things we all do for each other every day. Not just the big occasions. It’s being there for the highs. Stepping up for the lows.
We care wildly about people and our planet. Which is why we’re so proud to be a certified B Corp™ – committed to making long-term positive change for our community, and the world around us.
Founded in 2013, our mission back then was to make sending and receiving flowers the joy that it should be, by harnessing technology, brand and letterbox delivery. We announced £75 million Series D funding in 2021 and that same year acquired bloomon in The Netherlands and Bergamotte in France. Together, we’ve fulfilled and delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe.
Now home to a family of 3 beautiful brands, we’re driven by our vision to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination.
🛠️ Digital Marketing Team @ Bloom & Wild Group
The digital marketing team is responsible for driving sustainable growth in all the markets we operate in through the execution of innovative, creative, and measurable campaigns. You’ll work on campaigns targeting both new and existing customers, working across our acquisition and retention teams to drive growth across multiple markets, brands, and categories for both Bloom & Wild and bloomon.
We work collaboratively with many areas of the business, including brand, creatives, business intelligence, and product, surfacing crucial insights and data that meaningfully improve campaign performance. Reporting to our Head of Acquisition this is a high ownership role spanning media buying, creative strategy and cross-market operational excellence.
⚙️ The Role
Own, lead and continuously evolve the Paid Social strategy across multiple markets - driving Acquisition and Retention performance through structured testing, proactive roadmap planning, and the smart use of AI-powered tools and processes. This is a role for someone who thrives on pace, loves working across markets or categories and takes genuine pride in being organised and ahead of the curve. You'll be the central force coordinating Paid Social delivery across Bloom & Wild and bloomon, not just executing campaigns, but setting the longer term direction.
The role includes the following responsibilities:
Strategy, delivery & performance:
Own the Paid Social strategy and delivery for both B&W and bloomon, acting as the key stakeholder for all creative delivery touchpoints
Stay close to trading, continuously optimising creatives and campaigns to hit or exceed order volume and CAC targets.
Explore new digital channels and formats, seizing creative opportunities to optimise our mix.
Partner with relevant stakeholders to plan Brand Lift Studies and Brand Awareness Campaigns, aligning creative, testing, and media buying strategies between Brand and Marketing.
Build a continuous loop of performance reporting and learnings, producing clear retros that drive action.
Roadmap planning & workflow automation:
Own and maintain a rolling multi-market Paid Social roadmap, ensuring creative testing, BAU activity and campaigns are pre-planned with workback timelines and resourcing.
Utilise project management tools, such as Asana, to keep roadmap visibility high and stakeholders aligned.
Build templates, processes and repeatable systems that reduce manual process and allow the channel to scale quickly.
Actively seek out, design and implement AI-powered tools and workflows to reduce manual efforts across the function, from creative briefing and reporting to performance analysis and audience research.
Creative testing & innovation:
Lead structured creative testing across all markets — designing experiments with clear hypotheses, isolating variables (copy, motion, format, overlay), and ensuring at least one statistically significant test per market per month.
Scale winning creative frameworks across markets quickly and efficiently, reducing time to learnings.
Continuously monitor creative and platform trends (competitors and beyond) and translate them into actionable test briefs.
Champion creative testing tools to systematise and accelerate iteration that drives measurable ROI.
Stakeholder management & cross-brand integration:
Own the briefing process end-to-end, briefing creative and brand teams on digital asset requirements with sufficient lead time and structured briefs.
Providing recommendations on brand campaigns, as well as informing the brand team of any new features that could help them reach their targets.
Socialise the testing framework to get stakeholder buy-in, using data to prioritise the highest-impact opportunities, prove why a test is needed now, and how it will move the needle.
Present BAU retros and test results in clear, visual formats that educate and inspire the wider Brand and Creative teams, and ensure learnings flow through into future campaigns and creatives.
Manage multiple stakeholder relationships across markets with confidence — adapting communication style for local vs. global teams.
✅ You’ll love this role if you…
4+ years managing Paid Social campaigns, with a proven emphasis on creative strategy and performance marketing.Deeply analytical but creatively minded: you love working with data to surface insights, but you also understand the power of a brilliant visual hook.
Trend-obsessed: You enjoy keeping up to date with the latest creative trends, ad specs, and platform updates in the industry.
A strong communicator: Excellent interpersonal skills; you are comfortable creating professional relationships, sharing knowledge across international teams, and getting cross-functional buy-in to make innovation happen on a weekly basis.
Highly organised: You like staying on top of roadmaps, multi-tasking across brands/ categories, and have excellent attention to detail.
An initiator: You don't wait for a brief; you take the initiative to improve processes, test new variables, and add commercial value to the wider business.
You thrive both working remotely and when in the office at least once a week, getting enough face time with Brand, Creative, and BI.
You’re comfortable at pace - a fast moving trading calendar energises you.
AI-driven mindset. You leverage AI tools to automate reporting, enhance campaign optimisation, and unlock faster, data-driven insights and more.
Bonus points:
Experience with creative testing tools.
Familiarity with other digital channels (SEO, SEA, Affiliates).
Experience using AI tools in a marketing flow.
Exposure to scaling international/ localised markets.
🏡 Belonging @ Bloom & Wild
We know that we learn through our differences, and building a diverse team has always been central to creating the best experience for our customers. We value all backgrounds, perspectives, ideas and experiences, and encourage everyone to share their opinions openly within our caring and inclusive team. Our champions community actively advances our culture of inclusion and belonging, which is organised around 8 pillars of diversity. These cross-business networks offer additional opportunities for connection, education, support and celebration, and ensure that inclusivity continues to be embedded in our ways of working.
🧭 Our ways of working
We really believe in the power of connection. For us that looks different depending on the team you work in. Some of our teams work together in person every day, whereas others may connect in person every quarter.
We also believe in flexibility that supports you, the work you do, and your team. How much you work from home and from our office depends on a balance of those needs, and you’ll agree this with your manager.
Whether it’s through a shared project, a learning and development opportunity, or an afterwork social - we trust our teams to make the right decisions (for them and us) about where and how they work each day.
We’re big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day:
Lead change for good: we have the guts to try new things and step up to do what matters most
Think deeply, act swiftly: we make sure there’s thoughtful rationale behind our approach and always act swiftly to implement ideas
Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a difference
Stay open, be curious:we’re open about what we’re doing and why, and we welcome challenges from each other
🌟 Work that works for you
To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day.
Our perks and benefits include:
⏰ Flexible working & work from abroad
🌴 25 days holiday + your birthday + flexible bank holidays, & option to buy additional holiday each year
💛 1 Volunteering day each year
🐣 Enhanced family leave and a workplace nursery scheme
🌱 A flexible training framework for every stage of your career
💐 Irresistible discounts on our products, blooms & subscriptions!
📈 Share in our success with a choice to take equity options from day 1
🏋 ClassPass membership: monthly credits to spend on fitness classes, yoga and much more!
For more information on our perks & bens, please see www.bloomandwild.com/careers
🫱🫲 Getting hired
We know that job searching can be daunting, and we want to do everything we can to ensure that your experience with us is a good one. Interviewing is a 2-way process, and we’re keen to answer all of the questions you have, so that you can be sure (and excited!) that we’re the right move for you.
We believe in leading change for good, so if there’s anything that we can do to help you flourish throughout your application process with us, or if you have any feedback, please share this with us anonymously here so we can use this to improve your experience.
#Bloom&Wild
