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Join Harry's to lead growth marketing into the future with innovative strategies at the intersection of creator, performance, and social commerce.
Overview
Salary
£275000 - £315000
Location
New York, NY
Expires
Organisation summary Shaving tools and well-rounded skin care for every man: thoughtfully made, honestly priced, with a quality guarantee.
Role Summary
- Architect growth for Harry’s, Flamingo, Lume, and Mando.
- Report to the CMO of Harry’s and Flamingo.
- Define and scale creator-led performance across emerging channels.
- Integrate traditional performance channels like paid social, search, video, and audio.
- Design systems for end-to-end growth, not just manage spend.
Role Requirements
- Experience in growth marketing, creator economics, and social commerce.
- Proven capability in designing and scaling growth systems.
Growth marketing is being rewritten in real time — by creators, by platforms, and by the collapsing line between community, performance, and commerce. We’re hiring a VP of Growth Marketing & Social Commerce to architect what growth looks like next across Harry’s, Flamingo, Lume, and Mando.
Reporting to the CMO of Harry’s and Flamingo, this role sits at the intersection of growth marketing, creator economics, and social commerce. You will own growth for Harry’s and Flamingo end-to-end — and define how creator-led performance (influencer, affiliate, TikTok Shop) scales from emerging channels into a durable growth engine across our entire portfolio.
We believe creator-led, highly metricized marketing models are central to the future of performance marketing. At the same time, scaled growth still requires excellence across traditional performance channels such as paid social, search, video, and audio. This role brings both together into a single, integrated growth system.
This is not a channel owner role — and it’s not about optimizing one lever in isolation. This is a growth architect role, built for a leader who wants to design systems, not just manage spend, and who is not willing to settle for the status quo.
